Most salespeople aren’t actually selling—they’re presenting. And there’s a big difference.
In this episode, I break down a powerful conversation between Mike Weinberg and Ahsan Wardak about why salespeople default to pitching features and benefits instead of solving real problems.
We talk about:
- Why presenting is just marketing, not sales
- How to stop selling the product and start understanding the problem
- Why every customer’s situation is a thumbprint, not a template
- The mindset shift from “pitchman” to “architect”
If your numbers are inconsistent, it might be time to check your approach. Are you connecting the dots—or hoping they do it for you?
Hear their conversation on Mike's podcast https://mikeweinberg.com/podcast/episode93/
Let’s get it.
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