The moment of truth is coming.
For you. For me. For every team, company, and individual.
No one is safe. You can’t buy your way out of it.
When it shows up, you’re either doomed or deemed.
Doomed if you coasted — talked a slick game, did just enough, got comfortable. When the pressure rises, you’ll vaporize like flash paper.
Deemed if you prepared — studied, practiced, added “one more” when it wasn’t required. That’s when you drop into another gear and separate from the pack.
Lance Armstrong once said:
“When you open a gap and they don’t respond, it tells you something. They’re hurting. And while they’re hurting, that’s when you take them.”
That’s a moment of truth.
Darren Hardy calls it Acceleration in The Compound Effect—doing the unrequired, stacking unfair advantages, and building momentum long before you need it.
Moments of truth refine you if you’ve prepared… and expose you if you haven’t.
So don’t just get ready. Stay ready.
Because the moment of truth is coming back around, and when the gap opens, you’ll either hesitate… or you’ll take it.
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