973. The 90/10 Rule & Golden Hammers (Sales Life Episode)

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In this episode, I break down one of the most important concepts you’ll ever learn in sales and in life: the 90–10 Rule and the power of the Golden Hammers.

Yeah, I’m talking to my salespeople today — but don’t tap out if you’re not “in sales.”

 Selling is a life skill.

 Every day you’re selling your ideas, your value, your point of view, your leadership… and at the very least, you’re selling you.

In this episode, I walk you through why the first 90% of any interaction is where trust, leverage, and connection are built — and why the last 10% (the “close”) becomes effortless when you do the work upfront. 

You’ll learn how to ask better questions, listen for real clues (curiosity), collect multiple leverage points (creativity), and guide people toward confident decisions without pressure or manipulation (communication). 

Whether you sell cars, homes, ideas, or a vision for your life, this episode will sharpen how you communicate, connect, and create momentum.

Tune in & take notes. Let's get it!

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