Building a Beauty Empire: The Fazit Story (Skincare, Makeup, Viral Moments, and the Taylor Swift Effect)

Join host LeAura Luciano as we sit down with Aliett Buttleman and Nina LaBruna, the dynamic co-founders of Fazit Beauty. This episode dives deep into the origins of Fazit, their innovative approach to beauty application, and their whirlwind journey from viral moments to global recognition, including the pivotal moment when Taylor Swift donned their iconic glitter freckle patches. Aliett and Nina share invaluable insights into building a beauty brand in the digital age, their personal skincare routines, and the exciting future of Fazit Beauty.

Discussion:

• Introduction and the story of how Aliett and Nina met and decided to start Fazit Beauty.

• The inspiration behind Fazit and their initial product launches, focusing on dermal patches for skincare concerns.

• The creation of the makeup patches, including the glitter freckles, and the initial reaction from the community. Discussion of the inspiration behind the glitter freckles and the value proposition of the product (6 patches per pack).

• The impact of Taylor Swift wearing Fazit's glitter freckles and the subsequent explosion in demand. Discussion of the initial virality at Coachella and the behind-the-scenes work to scale and meet demand.

• The importance of preparation and operational excellence in capitalizing on viral moments. Nina and Aliett share advice for entrepreneurs on setting themselves up for success in the digital age.

• How Fazit leveraged the Taylor Swift moment to gain access to key retailers and negotiate favorable terms. The power of having a "seat at the table."

• The strategies behind getting Fazit products in front of Taylor Swift, emphasizing the importance of intentionality and multiple avenues.

• How Fazit's strategies have evolved since the Taylor Swift moment, focusing on organization, process, and intentionality.

• Aliett and Nina share their personal skincare routines, including favorite products and rituals, and the influence of K-beauty.

• Discussion of other beauty treatments and experiences, including Emsculpt and buccal facials.

• What's next for Fazit Beauty? Sneak peeks of upcoming product launches, retailer partnerships, and collaborations.

• Final words of wisdom for entrepreneurs, emphasizing the importance of breaking down large goals into smaller steps and building a supportive community.

• Where to find Fazit Beauty and connect with Aliett and Nina on social media.

Links & Resources:

• Fazit Beauty 

• Fazit Beauty Instagram:@FazitBeauty

• Fazit Beauty TikTok:@FazitBeauty

• Labruna Skincare

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