Wheel Talk

Nicholai Busch joins the podcast to share his journey from developing tools at DiamondCore to launching his own company, BuschKraft Tools. He discusses the decision to build a new brand from the ground up, his approach to designing pottery tools, and the challenges of manufacturing, testing, and growing a small business. The conversation also explores the importance of relationships within the ceramics community and how conferences...

In this episode, Becca and Taylor Swilley answer listener questions about plants and pottery, covering everything from drainage holes and planter design to succulent care and specialized pots for different types of plants. They also share thoughts on making and selling planters, common challenges potters face, and why the plant community can be such a strong market for ceramic work.

-----Find more about Taylor’s business below...

Natalie Wagner joins the podcast to share her efforts to revive and expand the ceramics program at the Peterson-McCormick Boys & Girls Club in Chicago. She discusses rebuilding the program after the original kiln failed, how community support helped fund its return, and her long-term vision for creating sustainable opportunities for students through ceramics education and apprenticeships.

-----Find more about Natalie below-----<...

Ryan is joined by Heidi Fahrenbacher for a conversation about balancing growth, production, and sustainability while building a ceramics business. Prompted by listener questions about burnout, workflow, and scaling a pottery side hustle, they discuss structuring making schedules around kiln cycles, managing inventory and multiple sales channels, and recognizing when momentum is supported versus unsustainable. Together, they reflect...

Replay Episode: In this replay, Ryan and Becca are joined by Tim See to discuss a range of topics including: workshops, selling at shows, social media, and more.

Ryan and Becca have a great time chatting today with Tim See from Tim See Ceramics. He is known for his robotic illustrative work, Facebook commentary in the Clay Buddies group, & hilarious personality. We cover such a wide range of topics across our 3 hours of discussi...

Ryan and Becca return with another chapter of the Wheel Talk Podcast book club, exploring The Creative Act: A Way of Being by Rick Rubin. Joined once again by Taylor Swilley, they reflect on the book’s perspective of creativity as a way of being, discussing awareness, intuition, and making work without attachment to outcomes, and how those ideas translate or don’t translate into their own studio practices, creative deci...

How should you actually pay a studio assistant—and what’s fair? In part two of this conversation, Ryan & Becca break down different compensation options, from hourly pay to studio access, and the tradeoffs that come with each.

We also talk about how to set clear expectations, avoid common mistakes, and put simple structures in place so the working relationship is clear from the start.

Maker of the Moment
- Sophie B...

Thinking about hiring a studio assistant—but not sure if you’re actually ready? In Part One of this conversation, we break down how to identify bottlenecks in your studio, when better systems might be the real solution, and how to decide if it’s time to bring someone on.

We also talk through how to find the right person, what to prioritize when hiring, and how to delegate and train in a way that genuinely frees up ...

Laura Hall shares her experience with grant writing and offers insight into how artists can approach grants with more confidence. The conversation covers key parts of a strong application, including mission statements, budgets, letters of intent, and how to clearly communicate your story and purpose. Laura also discusses different types of grants and what artists should know before applying.

Resources from this episode (PDFs + links...

Liz Cohen joins the podcast again nearly four years later to talk about the evolution of her ceramics business. She shares her experience managing a shared studio space in Denver, her decision to move away from wholesale and dinnerware, and how her making process has shifted toward higher-value work. Liz also discusses her ongoing experiments with slip casting and developing a speckled underglaze technique.

-----Find more about Liz&...

Replay Episode: In this replay, Ryan and Becca discuss their trip to NCECA 2025 and share insights on navigating the conference experience.

Ryan and Becca share highlights from their recent trip to Salt Lake City for the annual NCECA pottery conference. They dive into the highs and lows of the experience, explore practical ways to navigate the costs of attending, and reflect on what they’d do differently next time. Whether you...

Ryan and Becca are back behind the microphones to kick off a new season of Wheel Talk. In this episode, they share updates from their studios and businesses since taking a break from recording, including Becca’s hand surgery recovery and her plans for the coming months. Ryan talks about what the start of the year has looked like in his studio and some of the systems and priorities he’s focusing on this season. They also...

Ryan and Becca announce a shift to a seasonal podcast format, moving from weekly episodes to three seasons per year with planned breaks in between. They outline what listeners can expect in each season, including interviews, book club episodes, and special stand-in co-hosts. Becca also shares updates on her upcoming hand surgery and a new clay cigarette project.

📒 Join the Bookkeeping Workshop Waitlist
Get notified when new boo...

Becca sets a bold short-term goal: earning $15,000 over the next four months, and Ryan helps her break it down into realistic, actionable steps. Together, they explore multiple income paths—from producing small, repeatable items like mini mugs and fidget stones to teaching classes and designing stickers/shirts as passive income. The episode focuses on balancing creativity with practicality, emphasizing momentum over perfectio...

In this episode of Wheel Talk, Ryan and Becca talk with artist, author, and educator Megan Auman about the business lessons behind Try It and See. Megan shares how her revenue streams and pricing strategies have evolved since publishing the book, along with insights on production volume and communicating value to customers. They discuss what it means to ask for the sale outside of wholesale, how artists can know when they’re ...

Ryan and Becca return with the seventh chapter of the Wheel Talk Podcast book club, exploring Try It and See: How to Get Sh*t Done While Overanalyzing Everything by Megan Aumen. Joined by guest Taylor Swilley, they reflect on the book’s encouragement to experiment, ship every day, and release perfectionism, discussing how a “try it and see” mindset shows up in their own studio practices, creative decision-making, ...

Ryan and Becca reflect on the past year’s highs and lows, from personal challenges to major business milestones. Becca opens up about mental health, burnout, and the impact of a 9-to-5 job, while Ryan shares hitting a six-figure sales milestone and rethinking how he spends his time. Together, they discuss setting boundaries, supporting each other, and focusing on what matters most moving forward.

📬 Join the Wheel Talk Email L...

Note: This episode is a replay from our archive, originally released in 2024. 

Ryan and Becca welcome back Will Donovan of Donovan Pottery to discuss a range of topics, including: sharing end of year recaps, growing your business with help, using paid ads to sell your work, and geeking out on Lord of the Rings. We learn a ton from Will's second time on the podcast and we hope you take some good nuggets into your own practice.

📬...

Ryan and Becca open with personal updates before shifting into a deeper conversation about generating consistent Etsy sales over time. Ryan breaks down a repeatable listing strategy designed for makers who aren’t driving their own traffic, emphasizing the importance of creating evergreen listings built around a single form with multiple color variations rather than one-off products. He explains how strong photos, thoughtful t...