Send Mary and Kelsey a Message!
In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!
Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)!
Instagram: @whentheypoppedpod
TikTok: @whentheypopped
Email: whentheypoppedy2k@gmail.com
Website: linktree.com/whentheypopped
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.