Brian Burke — NHL Pittsburgh Penguins President of Hockey Operations | Managing a pro sports franchise

Brian Burke, President of Hockey Operations for the Pittsburgh Penguins, talks about the challenges of managing a professional sports franchise. It’s like working in a goldfish bowl, and the difficulties relate to almost any industry. He explains how he stays focused on his goals when everyone is watching and everyone has an opinion.  We hear how he handled the high profile Team USA Hockey controversy, and Brian’s “essential rules” for working through any crisis. He established the rules through years of enduring big losses and intense moments personally and professionally. He details the tricks to keeping family, business, or team morale up when things are going wrong and how to work with the media during a public crisis.  To order Brian’s book, “Burke’s Law,” go to:  https://www.amazon.com/Burkes-Law-Hockey-Brian-Burke/dp/0735239479 To support Brian’s charity “You Can Play” go to: YouCanPlay.org  To purchase the book or audiobook of “What To Do When Things Go Wrong” by Frank Supovitz, go to:  https://www.amazon.com/What-When-Things-Wrong-Inevitable_And/dp/126044158X For more about Frank Supovitz, check out Fast Traffic Entertainment at FastTrafficEvents.com and on social media: Facebook, @SupEvents on Twitter, and LinkedIn. This show is a production of Black Barrel Media. Visit our website BlackBarrelMedia.com and our social media: @blackbarrelmedia on Facebook and Instagram, and @bbarrelmedia on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices