The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/
Summary
In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.
Key Topics:
- The limitations of user-based attribution and the need for a more holistic approach to measurement.
- The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.
- How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.
- Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.
Connect with Eric:
On X: https://x.com/EricTilbury_RTB
On LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/
And learn more about inuvo at https://inuvo.com/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.