140- “Inside Rodeo Media: Julia Dondero on Storytelling, IPRA, and Elevating the Western Voice”

On this episode of Where Rodeo Meets the Road, we’re joined by one of the brightest rising voices in rodeo journalism—Julia Dondero. A 2025 COWGIRL Magazine 30 Under 30 honoree and Director of Communications for the International Professional Rodeo Association (IPRA), Julia has quickly become a force in Western media. From the dusty arenas of grassroots rodeos to the national spotlight of The American and Women's Rodeo World Championship, Julia shares how she’s helping tell the stories of the athletes, horses, and traditions that define the sport.

We’ll dive into her journey from rural Nevada to becoming a leading rodeo storyteller, her work with IPRA’s “In Our Roots” campaign, and what it takes to preserve authenticity in a rapidly evolving Western media world.

Whether you’re a fan of rodeo, a young journalist, or someone who simply loves a good story—this episode is packed with insight, inspiration, and behind-the-scenes perspective from one of the best in the business.