EPISODE 20 - Tell Impactful Stories in an Ethical Way

Rose Johnson returns alongside Amanda Lopez for a masterclass in ethical storytelling that puts your community at the center of your impact narrative. In this essential episode for nonprofits and data-driven organizations, our hosts break down the art and ethics of using data to tell authentic, powerful stories that honor the people behind the numbers.

Why This Episode Matters: In an era where authentic connection drives real change, learn how to transform your data into compelling narratives without exploiting the communities you serve. Rose and Amanda share their tested strategies for building trust, gathering genuine testimonials, and creating a sustainable storytelling ecosystem beyond a single team member.

Perfect For:

• Nonprofit leaders and communications teams
• Data analysts in mission-driven organizations
• Marketing professionals in social impact
• Anyone amplifying community voices responsibly

The Evergreen Storytelling Process

1. Define your audience - Know who needs to hear your story
2. Identify the problem - Get crystal clear on what you're solving
3. Confirm the solution - Show your impact with integrity
4. Share the success - Amplify voices authentically

Key Insights You'll Gain

• Redefining Data: Discover how data transcends numbers to become powerful information, with the human element as the most critical data point of all.
• Organic Story Gathering: Why open calls beat targeted asks, the importance of face-to-face connection, and always sharing how stories will be used. Plus, why letting contributors review the final product is non-negotiable.
• Building Infrastructure: Learn to maintain an always-open pipeline for stories, empower leadership to champion narratives, and leverage board members and volunteers as storytellers.
• Key Takeaway: "You never want to be the best kept secret as a nonprofit."
• Essential Actions: Train your entire team on ethical storytelling guidelines, establish clear collection protocols, and build relationships that extend beyond transactional story gathering.

W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one conversation at a time. Subscribe wherever you listen to podcasts and never miss an episode.

Learn more about TCG, what we do, and other client examples here: https://www.transformconsultinggroup.com/ 

References:

• EthicalStorytelling.com 
• https://www.transformconsultinggroup.com/evaluation/using-data-tell-story 
• https://www.transformconsultinggroup.com/government/sharing-your-organizations-story-with-video

Data Storytelling Blog Series:

• https://www.transformconsultinggroup.com/general-information/nonprofit-storytelling-creating-infographics-to-help-tell-your-story 
• https://www.transformconsultinggroup.com/general-information/nonprofit-storytelling-preparing-compelling-and-engaging-presentations 
• https://www.transformconsultinggroup.com/evaluation/nonprofit-storytelling-why-go-visual 

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