Carlos Oriana of DeNiro on Who Are These Startups

Show Notes for the Upcoming Episode of "Who Are These Startups?" featuring Carlos Oriana of DeNiro

Welcome to another exciting episode of Who Are These Startups?, the podcast that features interviews with founders of innovative Canadian startups, giving you an inside look into their journeys, challenges, and successes. Hosted by The Startup Coach, this episode takes us to Collision, one of North America's largest tech conferences, where we sit down with Carlos Oriana, the founder of DeNiro—a digital wallet that is revolutionizing financial services for the Hispanic community in the United States.

Episode Overview

In this episode, Carlos Oriana shares the story behind DeNiro, a digital wallet specifically designed for the Hispanic market in the United States. As an immigrant himself, Carlos recognized a gap in the financial services offered to Hispanics—a community that contributed $3.2 trillion to the U.S. GDP last year alone. DeNiro is more than just another digital wallet; it’s a platform that speaks the language of its users—both literally and figuratively. With DeNiro, users can create bank accounts without a Social Security number, load cash at physical locations like Walmart and 7-Eleven, and seamlessly participate in the digital economy with features like Apple Pay and Google Pay integration.

Key Takeaways

1. Catering to the Hispanic Community: Carlos emphasizes that DeNiro is tailored specifically for Hispanics in the U.S., filling a critical gap in financial services. Traditional banks have been slow to adapt to the needs of this community, and even when they did, the digital banking revolution had already begun. DeNiro’s unique approach allows users to open accounts without traditional identifiers like a Social Security number, making banking accessible to more people.
2. Innovative Features: What sets DeNiro apart from other digital wallets? It’s the first to allow users to create a bank account without a Social Security number, accepting ITINs (Individual Taxpayer Identification Numbers) instead. Additionally, users can load cash into their accounts at physical locations, and start using their DeNiro debit cards within seconds. This inclusivity and ease of use are key components that make DeNiro a standout in the market.
3. Future Expansion Plans: DeNiro is not just stopping at the U.S. market. With recent partnerships in Mexico, El Salvador, and Colombia, DeNiro plans to expand across Latin America. Carlos shares that within the next three to five years, they aim to have a significant presence in these countries, further extending their reach to millions of underserved Hispanics across the continent.
4. Networking and Partnerships at Collision: Carlos also discusses the importance of events like Collision for networking and building strategic partnerships. The exposure to potential investors, partners in blockchain and crypto, and the media has been invaluable for DeNiro’s growth. He encourages anyone interested in tapping into the Hispanic market—be it investors, businesses, or strategic partners—to reach out and join this rapidly expanding ecosystem.

About DeNiro

DeNiro is a digital wallet focused on providing financial services to the Hispanic community in the United States. With the ability to create accounts without a Social Security number, load funds at physical locations, and seamlessly integrate with digital payment systems, DeNiro is breaking down barriers and making financial inclusion a reality for millions.

Additional Resources

• Startup Talk Podcast
• Who Are These Star