Who Won the Week is back in action with a new episode on the brands that are driving massive consumer engagement during the red-hot NBA Playoffs!
EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at what Gatorade, Arby’s, New Balance, and Bose have been doing to generate excellent results while advertising during this year’s playoffs.
Plus, we take a look back at the second half of the 2024 TV Upfronts and discuss a new high-water mark in the ongoing convergence of streaming and linear. Listen to hear our takes on one of TV’s biggest weeks, plus a quick wrap-up on Disney, Netflix, Warner Bros. Discovery, and YouTube’s big presentations.
All that and more, on this week’s Who Won the Week!
Time Stamps
1:30 - Gatorade Water outperforms average NBA Playoffs advertiser on ESPN by 434%
2:20 - Arby’s promotes free sandwiches and drives big results during the playoffs
3:23 - New Balance engages sports fans with rising stars in basketball and beyond
4:36 - Anthony Edwards helps Bose outperform its average NBA ad by 650%
7:13 - “Streamers” and “networks” converge at 2024 TV Upfronts
8:35 - WBD shows off its brand integration capabilities
9:15 - Netflix ads NFL Christmas Day slate to growing live sports portfolio
10:00 - YouTube Select Creator Takeover program connects brands with top content
10:35 - Disney brings out the stars, highlights Hulu at this year’s Upfronts
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