Who Won the Week is back with a new episode covering one of the biggest weeks on the sports TV calendar — including the NCAA Final Four and WrestleMania.
EDO content marketing manager Aaron Taube is joined by VP of brand partnerships Rebecca Sandidge and VP of client development Will Price to discuss record-setting viewership for the women’s Final Four and what advertisers can expect from women’s basketball moving forward.
Plus, we take a long look at a star-studded, two-day WrestleMania, and how advertisers are using World Wrestling Entertainment and All Elite Wrestling programming to (pile)drive results all year round.
And last, but certainly not least, we’ll let you know a few industries that are highly effective at advertising during the afternoon — when there’s not a solar eclipse pulling us all away from our TVs.
Time Stamps:
1:07 - Insurance, Tax Services brands drive strong performance with afternoon ads
2:26 - Star-studded WrestleMania provides ample opportunities for brands
4:30 - Monday Night Raw ads outperform primetime average by 39%
5;25 - Ads on All Elite Wrestling programming is 12% more likely to generate consumer engagement than the primetime average
8:57 - Women’s Final Four drives record ratings and strong ad engagement
9:41 - Caitlin Clark’s State Farm ads outperform brands average by 46%
Show us some love, see all the ads, and let us know what YOU think on social here
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.