NCAA Women Eclipses TV Records, WrestleMania Explodes with Ad Opportunities

Who Won the Week is back with a new episode covering one of the biggest weeks on the sports TV calendar — including the NCAA Final Four and WrestleMania.

EDO content marketing manager Aaron Taube is joined by VP of brand partnerships Rebecca Sandidge and VP of client development Will Price to discuss record-setting viewership for the women’s Final Four and what advertisers can expect from women’s basketball moving forward.

Plus, we take a long look at a star-studded, two-day WrestleMania, and how advertisers are using World Wrestling Entertainment and All Elite Wrestling programming to (pile)drive results all year round.

And last, but certainly not least, we’ll let you know a few industries that are highly effective at advertising during the afternoon — when there’s not a solar eclipse pulling us all away from our TVs.

Time Stamps:

1:07 - Insurance, Tax Services brands drive strong performance with afternoon ads

2:26 - Star-studded WrestleMania provides ample opportunities for brands

4:30 - Monday Night Raw ads outperform primetime average by 39%

5;25 - Ads on All Elite Wrestling programming is 12% more likely to generate consumer engagement than the primetime average

8:57 - Women’s Final Four drives record ratings and strong ad engagement

9:41 - Caitlin Clark’s State Farm ads outperform brands average by 46%

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