Lights, camera, outcomes! It’s the Oscars episode of Who Won the Week, with a complete breakdown of the brands that move the needle during the 96th Academy Awards.
This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge highlight the big brand winners on a night that was dominated by entertainment advertisers and luxury brands.
Hear what our two experts had to say about Don Julio’s successful brand integration, Rolex’s powerful ad performance, and a high-engagement trailer for the upcoming film Challengers. Plus, we take a look at two mass-market brands that generated strong ad engagement during an evening of luxury: Dunkin’ and Southwest Airlines. Check out the full ranking @ edo.com/oscars
Want a preview of the Women's Sports Report mentioned? edo.com/womens-sports
All that and more on this week’s Who Won the Week!
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