"#Superbowl season is fast approaching, and Who Won the Week is back in action to discuss all the latest news in #sportsmedia and #tvadvertising.
On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) preview the growing coterie of food delivery apps that will be advertising at this year’s Big Game.
Plus, Solo Stove made news when it decided to fire its CEO after a splashy campaign featuring Snoop Dogg — and the decision raises key questions about how our industry evaluates TV advertising.
Watch this week’s episode for a data-driven breakdown of the campaign, as well as Matt and Mike’s perspectives on how marketers should be thinking about down-funnel success.
Time Stamps:
(-8:38) - NFL playoff games draw massive audiences
(-7:25) - Solo Stove fires CEO after Snoop Dogg campaign
(-3:28) - Food delivery apps gear up for Super Bowl LVIII"
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