Summer Movie Season Heats Up

Summer movie season is heating up, and Who Won the Week has all the latest on how major studios are looking to bring consumers out to the theaters despite a thinner-than-usual slate of blockbusters.

This week, EDO Content Marketing Manager Aaron Taube is joined by our General Manager of Studio Analytics Steve Siskind to discuss the pros and cons of marketing movies at a time when strike-related production delays have created more space on the calendar between major releases. 

On our new episode, we look back at Disney’s success with Kingdom of the Planet of the Apes and look ahead to its efforts to make an event out of Inside Out 2 — with an assist from the Disney marketing machine and partners like McDonald’s. We’ll also look at how Universal Pictures has teamed up with partners like NBA star Nikola Jokić and LEGO in the run-up to its hotly anticipated Despicable Me 4.

All that, plus a look ahead to the Fall movie season on the new Who Won the Week!

1:02 - Studios look to thrive during early summer season with fewer blockbusters

4:21 - Garfield scores big with family, international movie-goers; If continues holding strong

5:29 - Kingdom of the Planet of the Apes stands out as May’s biggest hit

6:36 - Deadpool vs. Wolverine, Inside Out 2, Despicable Me 4 headline as season ramps up

7:40 - Inside Out 2 and Despicable Me 4 start marketing early to turn their films into cultural events

10:20 - Studios wait until next year for a return to pre-pandemic box office success

11:42 - Steve’s pick for a sleeper hit? Smile 2.

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