Who Won the Week is back for our final episode before Super Bowl LVIII! This week, we’re previewing two categories that are going big at this year’s Big Game: sports betting and beer.
FanDuel is bringing back Rob Gronkowski and its Kick of Destiny from last year’s Super Bowl, but could DraftKings steal the spotlight with its pre-game ad? Will Michelob Ultra hit another home run with a star-studded Super Bowl ad, or will Coors Light deliver nostalgia-driven engagement with the return of its silver bullet train?
EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) answer these questions and more! Plus, a look at online retailer Temu’s strategy ahead of the Big Game, all on the new Who Won the Week.
Time Stamps:
(-7:45) - FanDuel brings back Kick of Destiny, faces stiff competition from DraftKings and BetMGM
(-5:10) - Online retailer Temu returns to the Big Game, but with a brand new pronunciation
(-2:28) - Coors Light puts the silver bullet train up against Lio Messi and Michelob Ultra
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