Many ads, like Wingstop’s “No Flex Zone” ad are running in overdrive during the NBA playoffs — but are they working? Our new episode of Who Won the Week has the answers.
EDO’s content marketing czarAaron Taube is joined by VP of client development Will Price to discuss the strategy behind running in heavy rotation during a major sporting event, with a deep dive into how Wingstop ads are performing as they reach saturation.
Plus, our two hosts discuss Netflix’s Roast of Tom Brady and what it means for the streamer’s expansion into live events and sports.
Timestamps:
0:37 - Netflix expands live programming with The Roast of Tom Brady
2;20 - Wingstop saturates the market with NBA playoffs ads
4:21 - “No Flex Zone” ad becomes more effective as NBA playoffs progress
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