Branden Nall on Anticipating the Final Frame: A Photographer's Guide to Client and Audience

I’m joined on the podcast by multi-talented visual communicator, Branden Nall. We discuss his creative journey, from filming high school sports to becoming a professional photographer. Branden shares how his photography workflow adapts for different clients, whether he’s shooting a corporate event or a professional sports game. We also talk about how the final use of a photo, such as for a print ad versus social media, changes his process and how he sees the world through his lens. We also touch on the role of AI in his work and make a big announcement about our new partnership.

In this episode, Branden highlights the importance of anticipating the final product from the moment he picks up his camera. He explains that his workflow isn't just about taking pictures, but also about understanding the client's needs and the intended audience for each photo. We delve into how shooting for a team's internal use differs from shooting for the public, and the nuanced decisions he makes on the sidelines. We also touch on the use of AI as a tool for research and drafts, but not as a replacement for the human element in creative and communicative work. The episode concludes with the exciting news that Branden and I are teaming up to offer a full suite of media and marketing services.