When you hear the name Jim’s Mowing, you probably think of the trailers, the uniforms, and the empire of small business owners mowing lawns across Australia. But behind the mower is a man whose true mission has always been far bigger than lawns.
In this episode of Why’d You Think You Could Do That?, I sit down with Jim Penman, founder of Jim’s Group - a business that now spans over 5,000 franchisees in 50 industries. While most know him as the face of Australia’s most iconic franchise, few realise that mowing was never the endgame. For Jim, it was just the funding model. His real obsession? Understanding the rise and fall of civilizations, the power of epigenetics, and how character shapes the destiny of societies
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What You’ll Learn in This Episode
Key Quotes from Jim
Why Listen
Whether you’re a business owner, an entrepreneur, or just someone fascinated by big ideas, Jim’s story is a reminder that empires aren’t always built on money alone. They’re built on persistence, purpose, and the willingness to think differently.
This episode will challenge the way you see business, leadership, and even the future of society itself.
Links & Resources
Stuff You Should Know
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