AI and Creativity: The Springboards.ai approach to amplifying agencies

AI & Creativity: how Springboards is changing the game for agencies What does it take to turn an idea into a global business in just six months? In this episode, we sit down with the founders of Springboards, Pip Bingemann and Amy Tucker, to uncover their whirlwind journey from a three-person team with an MVP to a thriving international business that’s transforming the creative agency space.  Subscribe on Apple or Spotify to learn. In this conversation, we cover: The incredible growth of Springboards—from a 3-person team to a global operation (02:30) How AI is inspiring, not replacing, human creativity in the agency world (15:45) The pitching problem in agencies and how Springboards is solving it (22:10) The expansion into international markets and how Amsterdam became a key hub (30:20) The power of relationships in driving business success over 15 years (40:05) Why “pitch theatre” is crucial for standing out in a crowded market (50:15) The importance of balancing creativity and structure in agency work (1:02:40) Overcoming fear and resistance to AI adoption within agencies (1:15:55) Whether you’re a marketer, a creative, or a business leader, this conversation will change how you think about AI’s role in enhancing—not replacing—human creativity.