The internet is drowning in ‘slop’- and George Howes has a fix.
The former creative lead at Eucalyptus believes the solution to this ‘creative problem’ starts with a feedback loopand ends with a new kind of intelligence.
After leading one of Australia’s fastest-growing startups through a wave of performance marketing breakthroughs, George walked away to build something better. That “something” became Magic Brief: a tool that captures creative intelligence, not just analytics.
In this episode of Wild Hearts, George takes us inside the machine. From his 15 principles of high-performing teams to how AI can (and should) unlock—not replace—creativity, this is a wide-ranging conversation going deep on marketing and product.
In this episode, we cover:
📈 The 15 traits of high-performing creative teams
🧠 Why feedback loops—not freedom—unlock the best work
🤖 How AI can enhance creative strategy without replacing it
🎨 Why taste still matters in a world of AI-generated content
George Howes gives a masterclass in the intersection of AI, creative strategy, and product velocity. If you're in marketing, this is one you’ll want to play twice.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.