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January 5, 2023 38 mins

Learning how to conduct an effective but comfortable sales conversation is an art.


There’s no getting around the fact that it takes time and practice to master this skill. That said, today I’ll be sharing eight simple, tried-and-true keys that you can use to take your sales conversations up a notch today.


I see these eight keys in action with my own clients all the time. In fact, in this episode, I’m going to illustrate exactly how to apply these principles using a real-life example from an amazing business coach who we’ll be referring to as “Susan.”


Let’s dive in!


Key Topics:

  • Why you don’t need to be a seasoned sales professional to succeed (03:31)
  • Susan’s question: Stick with a 3-month package or create a 12-month one? (05:04)
  • Key #1: Find the right client (09:04)
  • Key #2: Clarify the right goals and problems your client is looking to achieve (10:04)
  • Key #3: Be the driver of your sales conversations to have “sales call flow” (12:31)
  • Key #4: Own your unique authority (i.e. your “brilliance zone”) (18:55)
  • Key #5: Shift from passive to active language, while keeping your personality (19:49)
  • Key #6: Set boundaries (23:43)
  • Key #7: Be aware of red flags (24:29)
  • Key #8: Set expectations by clearly laying out next steps (28:25)
  • A recap of the eight keys to improving your sales conversations (32:06)



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