May 6, 2025 • 44 mins
In this soul-stirring episode of the Will Power Podcast, Will Humphreys welcomes back leadership expert Bryan Wright to unpack the powerful connection between mindset, leadership, and abundance.
If you've ever felt stuck in the grind—executing endlessly without joy—this episode is your reminder that you were built for more. Bryan breaks down the idea that vision without execution is just daydreaming, and execution without vision is drudgery. True fulfillment comes when the head and heart work in harmony.
In this episode, you’ll learn:
- Why head + heart alignment is the real formula for high-impact leadership
- How trust (in God, self, and the process) is the gateway to an expanded vision
- The difference between being a creator of habit vs. a creature of habit
- How to reframe stress and negative emotions into fuel for growth
- Why your words and mindset directly shape your reality—and success
- The truth about abundance: it’s not about greed, it’s about service
This is one of those episodes you'll want to play on repeat—packed with mindset shifts, actionable tools, and spiritual insights that can change your leadership, your business, and your life.
Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.
Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Welcome to Willpower Podcast Guys.
We're here to free you up withtoday's very special guest.
We're going to be talking toBrian Wright.
He is a leader's leader'sleader.
He's a physical therapist.
He has Wright Physical Therapyin Idaho, which is a massive
company I don't even know howmany locations he has at this
point and the crazy thing isthat's not the only business he
(00:29):
does.
He is helping tons of other PTsstart their own practices in
addition to an EMR.
And so, listen, this is one ofthose few 1% people we get to
spend some time with today toreally dive deep into mindset.
Today we're going to change howwe think in a completely new
way.
We're going to show you how tothink from a place of abundance
(00:49):
so that you can pull thesewonderful things in your life
into your world.
He's literally going to showyou the roadmap of how you can
go from being stuck and busy allthe time and super overwhelmed
to free, and how you start allthese companies and what that
looks like.
And that roadmap is soinspiring.
I can't wait for you to listen.
Enjoy the show.
So, brian, you've got yourhands in so many powerful things
(01:14):
.
You know leadership.
I've said this last time youwere on the show and I mean this
for everyone who's tuning in,who may not have heard that I
put you at the top of my bestleaders list.
In your case, how, how does thehead and the heart translate
into execution for you?
And yeah, let's get into thatspace a little together.
Speaker 2 (01:34):
Just jump right in.
Yeah Well, first of all, thankyou.
I mean, you always, always tugon my heartstrings as a leader.
I look to you for all thethings that I, um, I gained so
much from meaning and purposeand you know those can be
buzzwords for people, but I dowhen I think of head and heart,
they work hand in hand, they do.
(01:56):
They work so so well togetherthat I think that for me, what's
really and when I look back atanything I've ever done that
been worthwhile, will I thinkthat understanding that it's
neither been just all heart, norhas it been just all head.
It's got to be this kind ofbalance, and so this balance for
(02:17):
me is when it's both working intandem, as they should, and
knowing when the head should notcross over into the heart space
and when the heart should notcross over to the head space,
and when you balance that withprecision and skill set, that's
when the magic happens.
Speaker 1 (02:31):
And so, yeah, it's interesting because I think most
of us get real, like, stepprocess oriented when we think
about success and future growthas leaders.
And this could be the leaderwho's just trying to improve
their personal world.
It could be the leader who ownsa business, who's trying to
grow their company.
They think about, like, thefive steps they need to take,
but what you're saying isdifferent than that.
(02:52):
You're saying that like, yeah,steps are there and those are
important steps, but you'resaying mindset behind the steps
is a lot more powerful thanknowing what those steps are.
Speaker 2 (03:01):
Yeah, I really appreciate what you're saying
there and it cues me to thinkthrough this.
You might've heard this before,but vision without execution is
what it's daydreaming andexecution yeah, execution
without vision is drudgery.
And so what is it?
When you put vision andexecution together and I, I just
would like to say it's magic.
And magic sounds like somethingthat people do not do in
(03:25):
business, but when I've everdone the best parts of business,
when it's been fun, when it'saligned with my lifestyle
congruence, the things that Iwant out of my life, and it's
not just again a set ofmechanical things that have to
be done, that's when it feelslike magic.
It literally feels like likethings come together, even with
(03:45):
problems.
Problems are just a signal thatwe're doing the right things
instead of just being thesomething that just like hits
you in the chest and knocks youdown, and that's really when we
start talking about leadershipin any space.
You want to feel like it's magic.
It's a litmus testing for meWill If you're really doing
(04:05):
vision and execution in tandem.
What I think it should feellike is it should feel like
you're growing you yourself.
The people around you arehelping you develop just as much
as you're helping them develop.
There's this sort of ebb andflow.
You don't feel de-energized,you feel energized, you feel
like you could work into the weehours of the night and you're
(04:28):
good.
That's what.
What I mean by magic, like, howis it that some days I feel
like I get to four o'clock and Ijust want to crash?
yes and other days it goes to 1112 o'clock and I just feel like
, does this day have to end?
I probably should go to bed,you know?
And?
And really the same kind ofproblems can occur in both types
of days.
(04:48):
What is it that activates thatgo till 12 o'clock with people
and love every moment of it,versus go to four and just feel
like, is this day over?
Yet Interesting.
Speaker 1 (05:00):
It sounds like alignment is what you're saying,
between the head and the heartis what helps you propel into
those energy giving days versusthe energy sucking days.
It's interesting because I'veheard that concept of a vision
without execution being a dream,but I'd never heard the reverse
.
I'd never heard that till.
You said that thing aboutexecution without a vision is
drudgery, and it's so.
(05:21):
That to me, is what Iidentified the most with as an
early entrepreneur, like for mein my medical practice.
I was in this place of like,just you know, I think part of
the problem was identified asthe service I was giving.
I'm a physical therapist, solike that's so and I loved it
and I still love treating myfamily.
I haven't treated a patientofficially in over 10 years, but
(05:42):
that back when I was stuck, itwas a headspace, like what I'm
here to do is treat patients,and so it was this vision of
limitation I only wanted totreat without having to deal
with headaches from my team.
That was kind of where I livedand I and I.
That was why most of my clientshave been stuck.
That I've seen.
(06:02):
That's why most of us are stuck, because we don't understand
what you just said about visionand execution.
We're all good.
We're all good at executingwhen we're passionate about
something like in healthcare.
But I think understanding howto like, expand the vision is my
.
It might be, in my opinion,where we're struggling a little
bit, like in your journey whatexpanded your vision?
And or like, how do you helppeople expand their vision
(06:23):
outside of, like that drudgerystage?
Speaker 2 (06:26):
oh, wow, that's powerful, yeah, well, so a
couple of thoughts.
Number one is when you're inyour head, you're dead.
This is such a nice littlemnemonic, right, but what does
that even mean?
Well, I'll answer your questionfirst and then I'll get to my
question second.
Okay, so your question was likeyou know, how did I get to this
(06:46):
thing where my vision wouldexpand?
One of the best words that I useinside of my mind or soul if I,
if I need to really get out ofa space where I feel constricted
and I want to feel expansive,is trust.
Now I have a deep belief that Iwas created for more than just
this life.
I just I believe that ourcreator created us with many
(07:08):
faces of intention that arebeautiful.
A few that come to mind are hecreated me for beauty, right?
Our creator created us forexpansion, for unlimited
abundance, for receptivity, andthat's a key one, like receiving
too, because sometimes you know, when I think about like, oh, I
need to give, give, give.
(07:29):
I think, when I realized that mycreator created me for
receptivity, that immediatelywhen I get in the state of
receiving, that immediatelyexpands the vision, it's like,
oh, why not bigger than what Iwas thinking, am I?
Not even why, but what would bebetter than what I'm thinking
now?
What would be even moreexciting, what would be even
(07:50):
more fun?
Perhaps some other things thatI think of with regard to those
faces of intention would be love.
My creator created me for love,and I don't just mean loving
other people.
I mean, you know, some days youdon't love everybody you come
across, but there's still loveinherent in the fact that I can
honor the good inside of everysingle person, or or the
(08:12):
magnificence I see in them.
Speaker 1 (08:14):
Yeah.
Speaker 2 (08:15):
And something happens when a person honors the
magnificence in other people,especially if they understand
that, I think, automaticallywhen we, when we, when we honor
the magnificence in other people, automatically it unleashes our
ability to do so in ourselves.
Now it goes both ways.
If I honor the magnificence inmyself, which some days it's
harder than others, but if Iintentionally work to do that,
(08:38):
what happens to the outsideworld too?
I'm automatically honoring themagnificence in other people too
.
Because I don't and I don'tthink people should see us as
all these distinct people kindof doing our own thing.
And I got to get mine, you gotto get yours For me.
When I do that process, myvision expands, because now I
find that every time I see thatin other people and something
(09:02):
changes for them that's positive, it's somehow affects me in a
very positive fashion.
So I just can't help but tryand see how can I get more and
more good, not only into myspace but into the space of
everybody around me, and that'sthat begins to start to make you
think in terms of all thesedifferent things.
And so trust is the key wordfor me there.
Speaker 1 (09:22):
So trust is the key word for me there.
Yeah, there's so much to unpackfrom what you just said, brian,
because trust, being thisfoundational element of being
able to, you know, from afoundation of giving and
receiving, the receiving part ofvision blew my mind when you
said that, because in my mindand rock stars as you're
listening to this, like thereason that's so powerful is, I
think, so often we limit what wecan receive.
(09:43):
I remember setting goals, brian, for years, where I just you
know someone years ago told meif I put a goal and stick it on
a mirror, it's like 80, 90%likely I'm going to hit it.
It was.
I don't even remember thestatistic, or even if it was a
statistic, but it landed liketruth.
So I've been doing that since Iwas like in my mid twenties and
I look back at the papers I'vehad and those early goals were
(10:04):
so, like you know, if I just Iremember, if I could just get a
hundred patients in my clinic aweek and make a hundred thousand
dollars, life will be great andthere's something beautiful
about not wanting more, in thesense that, like you know, I'm,
you know I'm happy with whatI've got, kind of thing, but
that's not what we're talkingabout here.
(10:24):
What I've got kind of thing, butthat's not what we're talking
about here being willing totrust God or the universe,
depending on how people look atthat.
But for us, god, like beingable to trust God and knowing
that he wants to receive, wantsus to receive, so much abundance
means that when we go out asyou know, children of the
creator and create our ownfuture, I don't think he wants
us to think myopically.
I think to your point.
He wants us to think big sothat he can bless us big and, if
(10:48):
our heart is in the right place, so that we can bless others
big, which will in turn bless us.
So when you were talking, thatwas the cycle that I was
experiencing around all this.
My favorite book of all time isthe Speed of Trust by Stephen
Cuffee.
That's not my favorite book ofall time, it's my favorite
business book of all time.
Speaker 2 (11:04):
Excuse me, yeah, yeah , yeah.
Speaker 1 (11:06):
Like business, book-wise, nothing to me, I
think everything feeds off thatword trust, the way that you
describe it in terms of liketrusting from a place, of how it
shapes the way we experiencethe world and how we see things.
And, yeah, like I don't know,how did you come up, like, how
did you get to that point,though I love that, but how did
(11:27):
you see that that way?
Speaker 2 (11:28):
It's a journey right Like I've seen, as things come
into all of our lexicons, andsometimes I hear people say what
is a lexicon?
Speaker 1 (11:38):
And I was about to ask you what a lexicon was, I
was like I don't know what thatis.
Speaker 2 (11:45):
Yeah, so we live in a world right now where people
understand AI to a degree.
Plug in all the data that youhave into AI and AI spits out
certain outputs.
I think that there's an SI, aspiritual intelligence.
So AI would be artificialintelligence.
I think there's an SI, aspiritual intelligence, and when
we plug in certain things intous whether it's reading the
speed of trust or listening to apodcast from Willpower or or
talking to a friend what we getis we get all these inputs that
(12:08):
go into our lexicon.
Like if I learn Spanish, if Ilearn German, if I learn how to
play the piano, I listen to asong that I really like from
Wonderwall or something like youknow.
I'm always singing Wonderwall orwhatever it is.
These things affect us in a waywhere now, when we speak, it
comes into this input and thenthere's a spiritual intelligence
that allows us to speak aboutour own experience.
(12:29):
So for me I would say it's justthe lexicon of all life's
experience.
Now, to get more specific sothat it's not so esoteric Great,
I read a book called the Powerof Intention from Wayne Dyer.
I've read the Speed of Trustand I understand the dividends
and the taxes that you haveregarding relationships and for
(12:50):
me, I guess, reading alsofoundational books that a lot of
people would consider to belike the best books, whether
it's scriptures or things ofthat nature.
Speaker 1 (12:59):
Yeah.
Speaker 2 (13:00):
Fundamentally, I believe that the very greatest
leaders that I've ever learnedfrom believe in this concept of
ask and receive.
Now, traditionally I would havethought of ask and receive as
just sort of like this gift.
But what if they're commands?
What if they're commands from acreator who wants for us to be
beautiful, who wants for us tohave unlimited abundance, who
(13:20):
wants for us to be expansive,who wants for us to be creative
creative to receive?
And what if he wants all thesebeautiful things for us?
Because I know for me and mychildren, I want to see that for
them as well.
And if he does, trust has alittle bit different meaning for
me.
If I really believe thatidentity, you see, if I have a
different identity of what mycreator wants for me, like he
(13:41):
wants me to suffer through andget through this life so that by
the time I'm done I proved thatI could suffer well.
Well, guess what?
If I'm trusting that, it has acompletely different way of
looking at life than if I trustthat he wants for me beautiful,
creative, expansive, receptivethings.
I think, at the core, identitymatters.
(14:02):
Now, your identity as a childof your creator is a huge piece
of that.
The absence of that does changewhat you're trusting.
But secondly, the identity ofyour creator matters.
How do you identify that when?
did it come from.
Speaker 1 (14:18):
Yeah.
Speaker 2 (14:18):
Yeah, if you have a different identity, trust might
mean something different for you.
So for me, I'm trusting that ifI get to $100,000 and I get to
100 patient visits per week, I'mtrusting that.
That's a piece of the journey.
It's not the end, if I can keepgoing here for a minute.
(14:38):
So I went to ink grow co backgosh, I don't know how many
years ago five, ten years ago,whatever it was in new orleans
and when- I got there worldconference right remember the
grow.
It was a growth conference.
It was ink inc.
Like the magazine yeah uh-huh,yep, the magazine ink yep, and
um was there and I happened toget off break and I called one
(15:00):
of my buddies here from myhometown and he was like where
are you at?
And I'm like, well, I'm in NewOrleans at this conference and
he just stops and he goes.
Dude, when is enough enough?
And it wasn't said to inspire,it was said to, it was critical.
It was kind of put me in myplace, you know, and I was like,
well, I don't know, my creatordoesn't stop, so I don't think I
(15:25):
will Wow and that.
So it's identity matters, right,if I believe that I am first of
all a child of the creator andthis doesn't even have to be a
religious conversation at all no, creation is agnostic, it's
spiritual man.
Call it the universe, call itGod, but I'm calling it creator
(15:48):
because I was not created fromabsence, I was created.
Everyone can agree to thatconcept that I am a piece of my
creator period.
Now you got to decide what theidentity of your creator is.
You got to decide what youridentity is I prefer, and I
actually found a lot of magicand power from thinking my
(16:09):
creator is my father, right, andthere's more to it than that
Doesn't need to get into thathere, but like it's an expansive
concept.
That identity helps me becauseif I'm a seed of that, if I had
that, if I have some of that DNAin me spiritually, then it
starts to unleash what I'mthinking of.
Now, going to a pragmaticexample, how do you get out of
(16:29):
your head in order to understandidentity If all I ever see is
the mess ups that I do and I'mnot really a leader?
I don't even know how I gotinto this position.
I feel like I've been faking itthis whole way.
When are people going to figureme out?
When's the house of cards goingto fall?
And people are going to figureout that?
I'm not really a good leader,you know, there's really a very
(16:51):
scientific approach to the factthat we have two thinking minds.
We have the basis of thethinking mind, called the
spontaneous thinker, and then wehave the deliberate thinker,
and that composes ourconsciousness spontaneous and
deliberate.
And then there's the magic mind, which is the unconscious, and
(17:12):
we all have it.
It's not just in some of us,it's in every single person.
So I get to control whether ornot I have the spontaneous
thinker take over or thedeliberate thinker.
The deliberate thinker has alot to do with shaping what it
is that I want.
The spontaneous thinker has alot to do with saying hey, yo,
you're in the wrong place.
You really don't belong there.
(17:34):
If you just stop here, you'llbe good.
Speaker 1 (17:40):
So that's more than reactive, is what you're saying,
cause I was thinking, as youwere talking, about reaction
versus proactive, but it soundslike that's a little bit
different.
I've heard in other terms likethe critical parent versus the
nurturing parents, and thosetypes of things.
None of that is hitting exactlywhat you're saying, but it
feels to me like you're sayingthat, um, that first thinker,
that was the name of that personthe deliberate thing or the
spontaneous spontaneous thinkeris reactionary and judgmental
(18:01):
and critical.
Is that right?
Speaker 2 (18:02):
Only I think that's a very good application.
I've never thought of it likethat, but yeah, I think it makes
sense.
Speaker 1 (18:07):
Okay, so that's what I heard from that, so you can
control whether or not you'rethat person or the deliberate
thinker.
Speaker 2 (18:12):
Yeah, I mean, I'm the CEO of my life enterprises,
right, you're the CEO of yourlife enterprises and the
conscious mind is that CEO.
And so you have the opportunityto say is this thought that's
coming in, kind of like thisrogue employee coming into my
life saying, hey, just so youknow, I want to talk, smack the
water cooler about your life andyou're going to fire that
person, or are you going to letthem keep on talking smack the
(18:34):
water, water cooler, becauseyou're not sure who to replace
them with?
Well, the deliberate thinkergets to come in and say you know
what I want for my life?
I'm going to be values driven.
You see, oftentimes thespontaneous thinker is
reactionary because it's timedriven, it's time pressure fires
boom, boom, boom.
But the deliberate thinker iscompass driven, it's driven by
(18:55):
values.
It's compass driven.
It's driven by values.
It's compass driven.
It's like if you don't knowwhat your values are or maybe
you do but you haven't writtenthem out and if you don't know
what it is that you're trying orthat you want for your life,
not even trying what you wantfor your life, and if you feel
like it shouldn't want too much,it's going to be hard to be
more and more expansive.
You're going to limit yourselfto that identity and you're
(19:17):
going to limit yourself towhatever it is that you're
seeing in the outside space,instead of flipping the script,
creating it on the inside spaceand then watching it unfold in
the outside space.
This is why I say psychology is80% of success and the mechanics
are 20%.
A human body is a greatmetaphor.
The human body has the head upin the sky, it's got the heart
(19:40):
in the center, it's got thehands that reach out to others
and it's got the feet square onthe ground, doing work, moving
right.
It's a beautiful metaphor forhow we move in life.
I can't just have my head inthe cloud, because that's
daydreaming.
Where's my feet?
My feet are on the ground.
It's a drudgery if I don't havemy head somewhere in the clouds
.
Speaker 1 (19:59):
Execution and vision, yeah.
Speaker 2 (20:06):
I mean, we are beautiful metaphors for how a
business, or even if you're nota business or you're just a
leader, and I wouldn't even sayjust you're a part of a-
leadership team and you becomepart of a leadership team that
gets to reach out to otherpeople, and their hearts as well
, through their hands.
I think it's just a powerful wayto consider that we are made
for more than sometimes we allowourselves to identify with.
So if you have embarrassment,shame or guilt that makes you
(20:30):
feel like you're not worthy ofsomething that you want, that
right, there is probably thefirst place to start to resolve,
and you can resolve it in anumber of ways.
But you don't have to live withan identity that says I'm not
worth that or I don't deservethat or I don't want to be
greedy.
Right, there's shame around it.
Speaker 1 (20:50):
Sometimes shame doesn't look like I don't
deserve it.
Sometimes it looks like, well,I don't want to be greedy, I
like that.
You said that Again.
That was more me, like earlystage mirror goal setting.
It was kind of like listen,it's selfish and wrong for me to
want more and that's not whatyou're saying.
You're saying that actuallyaligns more with our
capabilities of what we werebuilt for.
Speaker 2 (21:09):
Yeah, I mean, I think about my children, If they're
like dad.
Would you be upset if I wasprolifically successful and I
did good for people and I wasable to make tons and tons of
money and with that money I hadmargins and time, energy and
money for my life and I gavethat to so many people, Would
you be mad at me?
I'd be like, yes, I'm terriblymad.
Speaker 1 (21:28):
How dare you how?
Speaker 2 (21:29):
dare you want more?
Why don't you stay where you'reat?
And, of course, with myidentity, my father, I can't
imagine.
I can't imagine the creator whocreated me to be beautiful,
expansive, unlimited abundance,you know, create, you know all
those things.
Goal of love, would want that.
And, by the way, the more Igain and receive, the more I
(21:51):
give.
A person receiving doesn'tidentify what they do with it.
A person can receive and chooseto do whatever they want with
it.
A person can receive and chooseto do whatever they want with
it.
They can choose to turn it tolight, they can choose to have
it be a lack of light, buteither way, whatever we do with
what we receive is what wemagnify.
So if I'm going to receive moreand I have an intention to do
(22:11):
good for the world, I have thisreally strong belief that I'm
going to keep on receiving as aresult of that intention.
I don't have this really strongbelief that I'm going to keep
on receiving as a result of thatintention.
Speaker 1 (22:19):
That's just where I sit.
Yeah, it's interesting, I think, because the mindset piece of
this is fascinating as I'mlistening to you talk, because I
believe that a lot of us, youknow, have just the examples of
abundance in negativity peoplewho are getting greedy, you know
, you think of, you know, whenwe think of big business, for
example, companies that aremaking lots of money, there's
(22:39):
kind of an inherent label oflike they're dark, they're
selfish, they're evil, and thereare true examples of those
individuals who do you know thethe.
The story that's gone onforever of people who come from
nothing, become successful, whoended up becoming a little bit
fallen, is like almost a clicheto some degree.
But in real terms, I will tellyou and I'm sure you'll agree
(23:01):
with this, but the people whohave meant the most to me and
these are people who I actuallyknow, the most successful people
that I in person know,typically love the most, serve
the most, give the most, are theleast selfish.
So I do think that there's likeillustrations in media and in
life of people who have a lotand don't use it for good.
(23:22):
But for most people, especiallyif they've had to come from
nothing or little and they'vehad to build that from scratch,
so to bootstrap their businessesor whatever they're going to do
.
In my experience, those aresome of the most amazing human
beings that I want to be likeand it's like, and they embody
all the things that you'retalking about a big belief that
(23:42):
they matter no more than anyoneelse, but that they matter and
that they're unique in the samebreath and that what makes them
so effective in life is how theycan help and serve others.
So, as you're talking about thisthought of abundance, I think
it's.
I just wanted to mention thatfor my rock stars because, as
they're listening to this, thatwas what I had to get over.
If I was in that place of whereI was ever going to want more.
(24:04):
I had to get over the fact thatwanting more was was right, not
wrong.
It wasn't even neutral.
It was the right thing to doand that was what created a
greater vision.
Then my, my capability startedshifting because I listen.
I don't think there's anyonelistening to this show who's
dreaming and not being boots onthe ground Like their feet are
(24:24):
moving.
If they're listening to apodcast, because they're,
they're doing extra steps to tryto make an effort to improve
their life.
So if anyone on this, show islistening, who needs to hear a
message?
It's highly probable, if notguaranteed, it's the.
It's the person who's workingreally hard and wondering why
they're stuck, and I thinkthat's why it's so great that
you shared what you did.
How did you, how did your mind?
(24:45):
What was it in your world thatshifted your mindset, brian?
Like what was it for you thatshifted things and cause?
I'm doing the intro, as youknow, at the end of this, this
meeting, I'm going to talk aboutall your companies and all that
you're doing.
So the social proof will bethere.
But what was it that shifted?
Was it a person?
Was it an experience?
Where was the beginning of thisjourney of Brian?
Speaker 2 (25:06):
The beginning.
Well, I want to make a commentabout abundance just briefly
here, because it's on my mind,and that is that scarcity versus
abundance is something that Ihad to grapple with and wrestle
with, being raised in a verycompetitive environment and
hearing a lot of phrases.
Growing up, I grew up in Idon't know, I would call it
abject poverty.
(25:26):
It wasn't like the end of theworld, it wasn't third world
country.
But you know one pair of jeansto my name and you know I didn't
even have a bedroom to myself.
We had to staple blankets tothe ceiling to get bedrooms in
the basement.
You know I was happy, but I hada lot of things that fed my
mind growing up that thatfortune in life, whether great
(25:47):
relationships or, you know,really healthy body or wealth in
the terms of financial wealth,that those things were a
function of, almost like thecosmic roulette table you know,
is is it going to drop in yourfavor?
You know, gosh, one day maybewe could win the lottery and buy
that and we can't afford it.
(26:08):
But and that was really like 20years of my life and, um, I
didn't enjoy that space verymuch.
And then I went out of myhousehold and again, this wasn't
all just my, my, my family, myfamily taught me a lot of really
good things, but was a lot ofthat going on.
And as soon as I moved out ofthat space and uh went, went and
learned from people outside ofthat space, uh, I served a
(26:31):
two-year mission and there werea few people who were
prolifically generous, they wereabundant, they were energetic,
and they would say like, yeah, Imean just you can choose
whatever you want for your life.
And I I was like, choosewhatever I want, like you mean I
can choose my fate.
Well, you do choose your fate,not you.
Can you do you choose itwhether you go one way or
another?
(26:51):
I was watching that and Iwatched the people that, because
I got to see a lot of people ina mission place.
So you go, you go and meet alot of people.
And I started watching not onlythe missionaries that I was
paired with, but also the peoplethat I would go to their houses
and I would hear the differentstories.
And there was these patternsthat would start falling from
that space, the golden thread.
And that golden thread was thepeople who really were generous
(27:15):
and giving and abundant, and I'mnot saying the people who
didn't have financial welfareweren't as well.
Speaker 1 (27:27):
But there was this general sense of what they, what
they could do, a mindset shift.
There was a mind you could see,there was a pattern of a
mindset that you were observingbetween the two, in scarcity or
in abundance.
Speaker 2 (27:32):
And what I started to see was that those that had
abundance mindset, that was likethere's so much and more for
everybody.
The more that I share, the morethat I get.
The more that I get, the morethat I share.
And these other people werethere's only so much, I can only
afford so much, and there'sonly so much.
That's going to happen for me.
This is just how it is.
This is my luck.
There was two differentlanguages.
Then I started to noticescarcity mindset in a certain
group and abundance mindset, andthere was rarely in between.
(27:54):
Some people tried to dabble inboth.
Usually there's a separationand I said I want to be abundant
, I want to feel like like, if Igive somebody a huge piece of
the pie that I have, they'rejust going to take that and
they're going to make anotherpie with me.
You know, and that's how Iwanted to start to view things.
Then, when I got, you know,it's just life keeps compounding
that and it keeps proving thatover and over again.
(28:15):
So if I moved to a scarcityspace after, I decided I was
going to be a creator of habitinstead of a creature of habit.
You see that.
Did you see the difference?
Yeah?
Speaker 1 (28:23):
totally.
Speaker 2 (28:23):
A creature of habit is somebody who's acted upon a
creator of habit as somebodywho's deciding what the
deliberate mind to create withthat mindset.
Then I started to say, okay,when is it that I fell into
being a creature of habit?
It wasn't like I changedaltogether, but I was like, oh,
I see the possibility.
Start to be a creator of habit.
Whoa, look at the stuff that'shappening.
Start to fall into creature ofhabit.
(28:45):
My emotions drive my decisions,my urgency, my clock, and I
watched what happened to my lifeand I started to say I want to
be over here more.
I want to be in this space whereI'm a creator of habit, where I
don't see people as persecutorsand just coming down on me, but
rather as challengersers and Idon't see a person needing to
save me or rescue me as a hero,but rather what I want is
(29:08):
somebody who can mentor me, likethat, that helps me walk
through that, like yoda now yodadidn't say of luke skywalker,
right, yeah, yoda guided him so.
So I wanted to be a sort of inthis triangle.
I wanted to see people asmentors, me as a creator of
habit and persecutor, as achallenger, and sort of shift
that mindset.
Then you start to justexperiment upon that life and
(29:31):
you see, well, shoot, when Iwent this way, it didn't help
and my emotion certainly didn'thelp guide me.
Why don't I guide my emotionsto how I'm going to
intentionally think about things?
When I say a word, yesterdaywas tax day, I don't mean to
date this, but hey, yesterdaywas tax day.
And traditionally tax day hasgot this negative connotation.
What if I change the meaning oftax day?
Every time I pay my taxes, notonly do I do a civic duty, I
(29:54):
don't care what the governmentdoes with it, that's not up to
me.
I pay my civic duty, and everytime I do that, I get
prolifically more wealth.
What if I do that?
Guess what?
When April 15th comes around, Iget a positive emotion.
It's a celebration of what youaccomplished there you go so
yeah, so there's ways to look atthat.
So, anyway, that's how itstarted and that's how it
(30:15):
continues to start, becauseevery day is a new journey for
that, for me.
Speaker 1 (30:21):
Yeah, it's cool because you had it modeled and
then you started trial anderroring it yourself and as you
started to get more abundance,it became easier and easier for
you.
Speaker 2 (30:26):
Well said.
Speaker 1 (30:28):
You know it's interesting because the the
analogy.
There's two things I want tomention on on what you just said
there.
The first is that the theanalogy that I've heard that I
really liked that describes thatis that if we're in a room and
we we have $2, that's all ourmoney and someone comes and
takes a dollar, it's devastating.
But if in that room there'smillions of dollars and someone
(30:50):
takes a dollar, it means nothing, and I don't mean that
financially only.
There's like an emotionalequivalent of that when we're
feeling accepted and loved andwe have this spiritual abundance
that when challenges come, itgives us that point of reference
to where it is easier to shapethat mindset.
And and I remember so, at theconference we were both at
recently, when I was speaking,the thing that I said that I got
(31:12):
the most responses on it wasshocking, brian.
I said from stage, I said itjust, it was a side comment, it
was a throwaway comment.
I was talking about investmentsand failure and I just said,
well, yeah, but you can alwaysmake more money.
And I kept going you can alwaysmake as much money as you want,
or something like that.
I had people coming up to mechallenging it.
I had other people come up tome inspired by it, like it was
(31:35):
such a.
For you it probably wasn't evensomething you noticed, but in
that room of people it createdthis response because it spoke.
It spoke into people's mindset.
For some it opened uppossibility, for others it
challenged them in a way thatwas invalidating, and and it was
so this abundant mindset really, really does shift things.
And then there was this Ted talkthat talks about like you're
(31:57):
talking about the meaning of taxday.
There was a Ted talk I willhave to find and stick in the
notes of this episode.
It was so powerful because itwas a talking about stress and
they did a study and they lookedat people who live high,
stressful lives, people who areintentionally creating lots, or
maybe they were just in a placewhere they were receiving lots
of stress because they had lotsof personal things going on.
(32:19):
And then they studied theirhealth and there was a
percentage of the group that hadstrokes and heart attacks and
died young and all the things.
And then there was this othergroup that had the best health
and they were their diets andall these things were being
monitored to be somewhat similarand they they were able to test
it down to one thing it waswhat stress meant to them, like
(32:42):
the meaning they assign.
Stress is what determined theirphysiological response.
So, like if someone was, like,well, this stress is an
indicator that I'm doing somegood, and I'm telling myself I'm
just excited about this, it'shard because it's going to be
worth it and I'm going to helppeople, those people
(33:06):
physiologically literallycreated a different physical
health versus people who arelike, well, this is stressful,
this is negative.
I don't like this heart attackstroke.
Like truly amazing that thesethings that we're talking about
now.
They might come across as atheory, but there is actual
physiological proof now and theworld is getting more concrete
with this as we start to testthese concepts much less in our
own world, as we test things onour own.
Speaker 2 (33:27):
Yeah, wow, thank you for sharing that, because I am a
big believer that words don'tdescribe things, they create
things.
Wow, I think that words arepowerful and meanings to them.
So, in my mindset and in the wayI see things now, if I want to
create something in the physical, then there's some things that
(33:51):
I can change.
Number one if I have a negativeemotion about something, again,
can I see that negative emotionas a messenger or a signal?
Um, can I see the physicalrepresentation of what I'm
looking at, whether it's dollarsin the bank or weight on the
scale or you know, whatever itis that I see as my physical
environment and I see that as arepresentation of what's going
(34:12):
on on the inside.
Um, and that's been a helpfulthing for me to, to look at the
physical representation my myfive senses, you know smell,
sight, taste, sound and see thatas a reflection to me of
something on the inside.
That's helpful, not that thereality that I see out there is
not real to me, but that I canuse it as a resource.
(34:33):
So, when you say the wordstress, if stress is to a person
negative and that's the emotionyou feel with it, there's a
third part to this called thestory, so there's representation
in the physical there's thesignal, which is the emotion you
feel with it.
There's a third part to thiscalled the story.
So there's there'srepresentation in the physical,
there's there's the uh signal,which is the emotion, and then
there's the story, or themeaning.
So if stress equals our hardlife, or stress equals it just
(34:58):
isn't going my way, then guesswhat the emotion will follow and
the physical representationwill follow.
And if I change that meaning?
If stress equals, um, like, I'ma physical therapist too, right
, yeah, so when I stress thebody, I get stronger.
If stress equals strengthintentional, yes, strength, or,
and you can, you can providewhatever meaning you want.
(35:20):
You are the creator of habit,right?
So if stress equals, oh, thisis a messenger telling me that
I'm putting too much work in thephysical and not enough work in
the non-physical.
And think about that.
Stress and overwhelm often showsup as a result of people
putting a lot of work into thephysical and not enough work in
the non-physical, which would bethat you know, like, how do I
(35:40):
view things?
What story am I telling myself?
What state?
Or you know, what state do Iwant to have?
Like, those are allnon-physical things that you can
work on to change the entirecascade of the rest of it, you
know, and so yeah, so, um, whatdoes stress mean to you?
And and if I get a negativeemotion from that, I can
(36:01):
actually change that.
That's why I say psychology is80% of the success and 20% of it
mechanics, and again it couldbe 70, 30, doesn't matter.
It's just yeah, just don't losethat.
I think that there's been somereferences to this and I'm going
to go ahead and quote them.
Anywhere from 10 to 20 millionbits per second of processing
(36:23):
power in our unconscious mind.
Now how you you measure that?
There's a lot of different waysthey measure that, but 10 to 20
million bits per second.
Now, if you can compare that towhat the conscious mind can
process the ceo, the thinkerthat's about 126 bits per second
by some estimation.
Some people say 50 bits persecond, but just from a ratio
perspective, let's say it's 12,50 bits per second, but just
from a ratio perspective.
(36:43):
Let's say it's 12 million bitsper second for the unconscious
and 126 bits per second for theconscious.
You're around a one to 100,000ratio In my mind.
The way I view that is I'm theCEO and I have a hundred
thousand workers that are goingto bat for me every day, 365, 24
, seven.
They don't sleep and they don'tever take PTO.
(37:04):
That's the case and I have aprogram running to those
employees that stress equals,upset equals.
My life is hard.
Those workers are going to worknon-stop on that and not all of
them will.
Some of them are like well, youhave another program that says
you want to be happy, butthey're not duking it out in
your company and you can'tfigure out why your stat line
isn't going very well from ajust from a metaphorical
(37:26):
standpoint.
But how's your life looking inthe outside?
Because I would tell you, youchange the meaning of things
that make you feel negative.
You change the meaning of it.
You change your life truly.
Change the meaning, change thestory that you tell yourself.
Well, you know, I just have anunderactive thyroid, and this
isn't mocking anybody who hasthyroid issues.
I have this underactive thyroidso I can't lose weight.
(37:47):
Well, what if you change yourstory to?
Well, okay, people who havepassed away and I'm not again,
this is I'm, I want to besensitive to it, but people who
have passed away have veryunderactive thyroids.
They don't work at all and theystill lose weight.
Speaker 1 (38:02):
And you know, indicating that like you're
trying to show an example of howlike the truth around these
things.
Speaker 2 (38:12):
Yeah, like if you have a story that says my
underactive thyroids areoveractive or whatever is what's
causing this issue with myweight.
Well, guess what your emotion'sgoing to follow and your
physical representation is goingto follow if you do that in
your business.
Well, you know, it just took mesix years to get to this point,
and so it's going to take meanother six years to get to the
point.
That's double if I ever getthere.
Or you know what?
I had this much hell to pay toget here.
I don't want to double that thenext place I go.
(38:33):
Well, your meaning is going toguide that entire gestalt, right
?
Speaker 1 (38:38):
Yeah, man, that's so powerful.
It reminded me when you weretalking about I used to take my
oldest two sons to karate yearsago and this guy was like truly
great, it wasn't just a foofooey karate, like this guy
competed and he used to teachthese life lessons and we were
talking about self defense andhe's like you know guys, when,
when you're trying, whensomeone's attacking you and
you're trying to dominate thatphysical conflict, he goes.
(39:02):
You want to grab the head andmanipulate it, cause, and then
he goes.
Where the head goes, the bodyfollows and he goes.
That's true in every aspect oflife.
And then he kept going and Iremember that stuck with me and
it's kind of had some meaningfor me.
But when you said that wholeidea about how our subconscious
just rules supreme and how thatreally dictates the creation of
our environment intentionally orunintentionally, depending on
(39:24):
how we choose to see it thatwhere the head goes, the body
follows, in this case, where thehead goes, the team follows,
the company follows, the familyfollows Like it's such a
beautiful thing to think about,just being aware of it like,
because knowledge is power inthat sense, you know, and I
think what you've done today isreally help expand our knowledge
(39:44):
and perspective of these things.
Because one of the last thingsI'll say is, for me it's
heartbreaking when I have a sonand I have four boys who says
something derogatory aboutthemselves, Like I'm a loser,
I'm stupid, little things, and Itry to pull them aside and grab
them and say you are not stupid, you are special, but you have
to say that you, that languageisn't like just worthless words
(40:08):
we're throwing out there, we'reprogramming this celestial brain
of ours, you know computer thatcan help dictate our future.
So yeah, brian, what are your?
What would you say would beyour?
Your, your closing thoughts onthis topic as we wrap up.
Speaker 2 (40:24):
Thank you for having me here.
First of all, I think that afew things.
Let's get practical with allthis Never, ever, ever complain,
never, ever, ever complain.
Because complaining we use thisconcept of words create.
They don't describe Complaining, whether it's about yourself or
(40:45):
other people or other things,it's creating in real time what
it is that you don't like.
So, if you're complaining aboutsomething, you're using words
to create what it is that youdon't like, because words create
, they don't describe.
The second is gratitude, andthese are just, it's like well,
yeah, okay, of course, but whenI'm in a state of wanting, it
(41:05):
really is, in some ways, theantithesis of a state of having.
So the state of having is astate of gratitude for me and
for many others.
Right, when I'm thankful whatit is I have, I expand that
state, and what we focus onexpands period.
If you don't believe me, gowatch star Wars.
Qui-gon Jinn was having a wordwith young Anakin.
(41:27):
He says always remember, but wefocus on determines our reality
.
Right, and it's true becauseit's it's true right now.
If any of this resonates withlisteners, let those things that
empower you expand inside ofyou, right?
So, gratitude and complain, donot complain.
And fulfill that void withgratitude instead.
(41:49):
Now, I don't mean be thankfulin a weird kind of a like I'm
thankful that I get to pay taxes.
Unless you can say I'm gratefulI get to pay taxes because it
means I'm fulfilling a civicduty, it means I had the means
earning in the first place andit means more is coming, then
that's a great way to applygratitude.
And I would say, if your focusdetermines your reality, fire
(42:12):
the bad workers.
Fire those, those employeesthat I'm talking about from the
unconscious mind, that are thatour spontaneous thinker allows
in.
By the way, your spontaneousthinker isn't you.
So you've heard, you've heardit said like you are not your
thoughts, yeah, okay, what doesthat mean?
Well, some thoughts come in andthey're spontaneous, and so if
(42:32):
you think I just can't do thistoday, that's not you.
You're not.
You thought fire that workerand then, and then instead of
them, hire workers that aredoing good.
So you know what are magicthings that you can say to
yourself that will start theprocess of moving you towards
your thinking mind, yourdeliberate thinker, instead of
your spontaneous thinker, andthat's how you can put your
(42:55):
focus in areas that you want toexpand.
If a person really gets thatthen when they go to work in the
mechanical space like themechanical space, like I'm going
to do my marketing, I'm goingto do my finances, I'm going to
do my work, I'm going to itbecomes.
You know, going to bed at 11isn't exhausting.
It just changes the way thatyou feel, it changes the energy
(43:15):
in your body and it changes theexperience that people around
you have.
So that's what I would say.
Speaker 1 (43:20):
Brian, thank you.
It has been such a greatepisode.
I can't thank you enough foryour leadership, the example
that you set in our industry andin leadership across the board.
So, brian, thank you again.
I sure appreciate you.
Guys, thank you for taking timeto listen to today's episode.
If you found today'sinformation to be useful, could
you take a minute and help me?
I would love it if you couldleave a podcast review in your
(43:43):
app so that other people who arelooking for this information
can find it.
Plus, my dream is to have thelargest network of medical
entrepreneurs and leaders in theworld so that together, we can
change healthcare to make itbetter for all.
So, in addition, if you canthink of anyone that you could
send this to, not only wouldthat mean a lot to me personally
, but it would build thisnetwork so that we can make
healthcare the way that we wantit.
Welcome to Willpower Podcast Guys.
We're here to free you up withtoday's very special guest.
We're going to be talking toBrian Wright.
He is a leader's leader'sleader.
He's a physical therapist.
He has Wright Physical Therapyin Idaho, which is a massive
company I don't even know howmany locations he has at this
point and the crazy thing isthat's not the only business he
(00:29):
does.
He is helping tons of other PTsstart their own practices in
addition to an EMR.
And so, listen, this is one ofthose few 1% people we get to
spend some time with today toreally dive deep into mindset.
Today we're going to change howwe think in a completely new
way.
We're going to show you how tothink from a place of abundance
(00:49):
so that you can pull thesewonderful things in your life
into your world.
He's literally going to showyou the roadmap of how you can
go from being stuck and busy allthe time and super overwhelmed
to free, and how you start allthese companies and what that
looks like.
And that roadmap is soinspiring.
I can't wait for you to listen.
Enjoy the show.
So, brian, you've got yourhands in so many powerful things
(01:14):
.
You know leadership.
I've said this last time youwere on the show and I mean this
for everyone who's tuning in,who may not have heard that I
put you at the top of my bestleaders list.
In your case, how, how does thehead and the heart translate
into execution for you?
And yeah, let's get into thatspace a little together.
Speaker 2 (01:34):
Just jump right in.
Yeah Well, first of all, thankyou.
I mean, you always, always tugon my heartstrings as a leader.
I look to you for all thethings that I, um, I gained so
much from meaning and purposeand you know those can be
buzzwords for people, but I dowhen I think of head and heart,
they work hand in hand, they do.
(01:56):
They work so so well togetherthat I think that for me, what's
really and when I look back atanything I've ever done that
been worthwhile, will I thinkthat understanding that it's
neither been just all heart, norhas it been just all head.
It's got to be this kind ofbalance, and so this balance for
(02:17):
me is when it's both working intandem, as they should, and
knowing when the head should notcross over into the heart space
and when the heart should notcross over to the head space,
and when you balance that withprecision and skill set, that's
when the magic happens.
Speaker 1 (02:31):
And so, yeah, it's interesting because I think most
of us get real, like, stepprocess oriented when we think
about success and future growthas leaders.
And this could be the leaderwho's just trying to improve
their personal world.
It could be the leader who ownsa business, who's trying to
grow their company.
They think about, like, thefive steps they need to take,
but what you're saying isdifferent than that.
(02:52):
You're saying that like, yeah,steps are there and those are
important steps, but you'resaying mindset behind the steps
is a lot more powerful thanknowing what those steps are.
Speaker 2 (03:01):
Yeah, I really appreciate what you're saying
there and it cues me to thinkthrough this.
You might've heard this before,but vision without execution is
what it's daydreaming andexecution yeah, execution
without vision is drudgery.
And so what is it?
When you put vision andexecution together and I, I just
would like to say it's magic.
And magic sounds like somethingthat people do not do in
(03:25):
business, but when I've everdone the best parts of business,
when it's been fun, when it'saligned with my lifestyle
congruence, the things that Iwant out of my life, and it's
not just again a set ofmechanical things that have to
be done, that's when it feelslike magic.
It literally feels like likethings come together, even with
(03:45):
problems.
Problems are just a signal thatwe're doing the right things
instead of just being thesomething that just like hits
you in the chest and knocks youdown, and that's really when we
start talking about leadershipin any space.
You want to feel like it's magic.
It's a litmus testing for meWill If you're really doing
(04:05):
vision and execution in tandem.
What I think it should feellike is it should feel like
you're growing you yourself.
The people around you arehelping you develop just as much
as you're helping them develop.
There's this sort of ebb andflow.
You don't feel de-energized,you feel energized, you feel
like you could work into the weehours of the night and you're
(04:28):
good.
That's what.
What I mean by magic, like, howis it that some days I feel
like I get to four o'clock and Ijust want to crash?
yes and other days it goes to 1112 o'clock and I just feel like
, does this day have to end?
I probably should go to bed,you know?
And?
And really the same kind ofproblems can occur in both types
of days.
(04:48):
What is it that activates thatgo till 12 o'clock with people
and love every moment of it,versus go to four and just feel
like, is this day over?
Yet Interesting.
Speaker 1 (05:00):
It sounds like alignment is what you're saying,
between the head and the heartis what helps you propel into
those energy giving days versusthe energy sucking days.
It's interesting because I'veheard that concept of a vision
without execution being a dream,but I'd never heard the reverse
.
I'd never heard that till.
You said that thing aboutexecution without a vision is
drudgery, and it's so.
(05:21):
That to me, is what Iidentified the most with as an
early entrepreneur, like for mein my medical practice.
I was in this place of like,just you know, I think part of
the problem was identified asthe service I was giving.
I'm a physical therapist, solike that's so and I loved it
and I still love treating myfamily.
I haven't treated a patientofficially in over 10 years, but
(05:42):
that back when I was stuck, itwas a headspace, like what I'm
here to do is treat patients,and so it was this vision of
limitation I only wanted totreat without having to deal
with headaches from my team.
That was kind of where I livedand I and I.
That was why most of my clientshave been stuck.
That I've seen.
(06:02):
That's why most of us are stuck, because we don't understand
what you just said about visionand execution.
We're all good.
We're all good at executingwhen we're passionate about
something like in healthcare.
But I think understanding howto like, expand the vision is my
.
It might be, in my opinion,where we're struggling a little
bit, like in your journey whatexpanded your vision?
And or like, how do you helppeople expand their vision
(06:23):
outside of, like that drudgerystage?
Speaker 2 (06:26):
oh, wow, that's powerful, yeah, well, so a
couple of thoughts.
Number one is when you're inyour head, you're dead.
This is such a nice littlemnemonic, right, but what does
that even mean?
Well, I'll answer your questionfirst and then I'll get to my
question second.
Okay, so your question was likeyou know, how did I get to this
(06:46):
thing where my vision wouldexpand?
One of the best words that I useinside of my mind or soul if I,
if I need to really get out ofa space where I feel constricted
and I want to feel expansive,is trust.
Now I have a deep belief that Iwas created for more than just
this life.
I just I believe that ourcreator created us with many
(07:08):
faces of intention that arebeautiful.
A few that come to mind are hecreated me for beauty, right?
Our creator created us forexpansion, for unlimited
abundance, for receptivity, andthat's a key one, like receiving
too, because sometimes you know, when I think about like, oh, I
need to give, give, give.
(07:29):
I think, when I realized that mycreator created me for
receptivity, that immediatelywhen I get in the state of
receiving, that immediatelyexpands the vision, it's like,
oh, why not bigger than what Iwas thinking, am I?
Not even why, but what would bebetter than what I'm thinking
now?
What would be even moreexciting, what would be even
(07:50):
more fun?
Perhaps some other things thatI think of with regard to those
faces of intention would be love.
My creator created me for love,and I don't just mean loving
other people.
I mean, you know, some days youdon't love everybody you come
across, but there's still loveinherent in the fact that I can
honor the good inside of everysingle person, or or the
(08:12):
magnificence I see in them.
Speaker 1 (08:14):
Yeah.
Speaker 2 (08:15):
And something happens when a person honors the
magnificence in other people,especially if they understand
that, I think, automaticallywhen we, when we, when we honor
the magnificence in other people, automatically it unleashes our
ability to do so in ourselves.
Now it goes both ways.
If I honor the magnificence inmyself, which some days it's
harder than others, but if Iintentionally work to do that,
(08:38):
what happens to the outsideworld too?
I'm automatically honoring themagnificence in other people too
.
Because I don't and I don'tthink people should see us as
all these distinct people kindof doing our own thing.
And I got to get mine, you gotto get yours For me.
When I do that process, myvision expands, because now I
find that every time I see thatin other people and something
(09:02):
changes for them that's positive, it's somehow affects me in a
very positive fashion.
So I just can't help but tryand see how can I get more and
more good, not only into myspace but into the space of
everybody around me, and that'sthat begins to start to make you
think in terms of all thesedifferent things.
And so trust is the key wordfor me there.
Speaker 1 (09:22):
So trust is the key word for me there.
Yeah, there's so much to unpackfrom what you just said, brian,
because trust, being thisfoundational element of being
able to, you know, from afoundation of giving and
receiving, the receiving part ofvision blew my mind when you
said that, because in my mindand rock stars as you're
listening to this, like thereason that's so powerful is, I
think, so often we limit what wecan receive.
(09:43):
I remember setting goals, brian, for years, where I just you
know someone years ago told meif I put a goal and stick it on
a mirror, it's like 80, 90%likely I'm going to hit it.
It was.
I don't even remember thestatistic, or even if it was a
statistic, but it landed liketruth.
So I've been doing that since Iwas like in my mid twenties and
I look back at the papers I'vehad and those early goals were
(10:04):
so, like you know, if I just Iremember, if I could just get a
hundred patients in my clinic aweek and make a hundred thousand
dollars, life will be great andthere's something beautiful
about not wanting more, in thesense that, like you know, I'm,
you know I'm happy with whatI've got, kind of thing, but
that's not what we're talkingabout here.
(10:24):
What I've got kind of thing, butthat's not what we're talking
about here being willing totrust God or the universe,
depending on how people look atthat.
But for us, god, like beingable to trust God and knowing
that he wants to receive, wantsus to receive, so much abundance
means that when we go out asyou know, children of the
creator and create our ownfuture, I don't think he wants
us to think myopically.
I think to your point.
He wants us to think big sothat he can bless us big and, if
(10:48):
our heart is in the right place, so that we can bless others
big, which will in turn bless us.
So when you were talking, thatwas the cycle that I was
experiencing around all this.
My favorite book of all time isthe Speed of Trust by Stephen
Cuffee.
That's not my favorite book ofall time, it's my favorite
business book of all time.
Speaker 2 (11:04):
Excuse me, yeah, yeah , yeah.
Speaker 1 (11:06):
Like business, book-wise, nothing to me, I
think everything feeds off thatword trust, the way that you
describe it in terms of liketrusting from a place, of how it
shapes the way we experiencethe world and how we see things.
And, yeah, like I don't know,how did you come up, like, how
did you get to that point,though I love that, but how did
(11:27):
you see that that way?
Speaker 2 (11:28):
It's a journey right Like I've seen, as things come
into all of our lexicons, andsometimes I hear people say what
is a lexicon?
Speaker 1 (11:38):
And I was about to ask you what a lexicon was, I
was like I don't know what thatis.
Speaker 2 (11:45):
Yeah, so we live in a world right now where people
understand AI to a degree.
Plug in all the data that youhave into AI and AI spits out
certain outputs.
I think that there's an SI, aspiritual intelligence.
So AI would be artificialintelligence.
I think there's an SI, aspiritual intelligence, and when
we plug in certain things intous whether it's reading the
speed of trust or listening to apodcast from Willpower or or
talking to a friend what we getis we get all these inputs that
(12:08):
go into our lexicon.
Like if I learn Spanish, if Ilearn German, if I learn how to
play the piano, I listen to asong that I really like from
Wonderwall or something like youknow.
I'm always singing Wonderwall orwhatever it is.
These things affect us in a waywhere now, when we speak, it
comes into this input and thenthere's a spiritual intelligence
that allows us to speak aboutour own experience.
(12:29):
So for me I would say it's justthe lexicon of all life's
experience.
Now, to get more specific sothat it's not so esoteric Great,
I read a book called the Powerof Intention from Wayne Dyer.
I've read the Speed of Trustand I understand the dividends
and the taxes that you haveregarding relationships and for
(12:50):
me, I guess, reading alsofoundational books that a lot of
people would consider to belike the best books, whether
it's scriptures or things ofthat nature.
Speaker 1 (12:59):
Yeah.
Speaker 2 (13:00):
Fundamentally, I believe that the very greatest
leaders that I've ever learnedfrom believe in this concept of
ask and receive.
Now, traditionally I would havethought of ask and receive as
just sort of like this gift.
But what if they're commands?
What if they're commands from acreator who wants for us to be
beautiful, who wants for us tohave unlimited abundance, who
(13:20):
wants for us to be expansive,who wants for us to be creative
creative to receive?
And what if he wants all thesebeautiful things for us?
Because I know for me and mychildren, I want to see that for
them as well.
And if he does, trust has alittle bit different meaning for
me.
If I really believe thatidentity, you see, if I have a
different identity of what mycreator wants for me, like he
(13:41):
wants me to suffer through andget through this life so that by
the time I'm done I proved thatI could suffer well.
Well, guess what?
If I'm trusting that, it has acompletely different way of
looking at life than if I trustthat he wants for me beautiful,
creative, expansive, receptivethings.
I think, at the core, identitymatters.
(14:02):
Now, your identity as a childof your creator is a huge piece
of that.
The absence of that does changewhat you're trusting.
But secondly, the identity ofyour creator matters.
How do you identify that when?
did it come from.
Speaker 1 (14:18):
Yeah.
Speaker 2 (14:18):
Yeah, if you have a different identity, trust might
mean something different for you.
So for me, I'm trusting that ifI get to $100,000 and I get to
100 patient visits per week, I'mtrusting that.
That's a piece of the journey.
It's not the end, if I can keepgoing here for a minute.
(14:38):
So I went to ink grow co backgosh, I don't know how many
years ago five, ten years ago,whatever it was in new orleans
and when- I got there worldconference right remember the
grow.
It was a growth conference.
It was ink inc.
Like the magazine yeah uh-huh,yep, the magazine ink yep, and
um was there and I happened toget off break and I called one
(15:00):
of my buddies here from myhometown and he was like where
are you at?
And I'm like, well, I'm in NewOrleans at this conference and
he just stops and he goes.
Dude, when is enough enough?
And it wasn't said to inspire,it was said to, it was critical.
It was kind of put me in myplace, you know, and I was like,
well, I don't know, my creatordoesn't stop, so I don't think I
(15:25):
will Wow and that.
So it's identity matters, right,if I believe that I am first of
all a child of the creator andthis doesn't even have to be a
religious conversation at all no, creation is agnostic, it's
spiritual man.
Call it the universe, call itGod, but I'm calling it creator
(15:48):
because I was not created fromabsence, I was created.
Everyone can agree to thatconcept that I am a piece of my
creator period.
Now you got to decide what theidentity of your creator is.
You got to decide what youridentity is I prefer, and I
actually found a lot of magicand power from thinking my
(16:09):
creator is my father, right, andthere's more to it than that
Doesn't need to get into thathere, but like it's an expansive
concept.
That identity helps me becauseif I'm a seed of that, if I had
that, if I have some of that DNAin me spiritually, then it
starts to unleash what I'mthinking of.
Now, going to a pragmaticexample, how do you get out of
(16:29):
your head in order to understandidentity If all I ever see is
the mess ups that I do and I'mnot really a leader?
I don't even know how I gotinto this position.
I feel like I've been faking itthis whole way.
When are people going to figureme out?
When's the house of cards goingto fall?
And people are going to figureout that?
I'm not really a good leader,you know, there's really a very
(16:51):
scientific approach to the factthat we have two thinking minds.
We have the basis of thethinking mind, called the
spontaneous thinker, and then wehave the deliberate thinker,
and that composes ourconsciousness spontaneous and
deliberate.
And then there's the magic mind, which is the unconscious, and
(17:12):
we all have it.
It's not just in some of us,it's in every single person.
So I get to control whether ornot I have the spontaneous
thinker take over or thedeliberate thinker.
The deliberate thinker has alot to do with shaping what it
is that I want.
The spontaneous thinker has alot to do with saying hey, yo,
you're in the wrong place.
You really don't belong there.
(17:34):
If you just stop here, you'llbe good.
Speaker 1 (17:40):
So that's more than reactive, is what you're saying,
cause I was thinking, as youwere talking, about reaction
versus proactive, but it soundslike that's a little bit
different.
I've heard in other terms likethe critical parent versus the
nurturing parents, and thosetypes of things.
None of that is hitting exactlywhat you're saying, but it
feels to me like you're sayingthat, um, that first thinker,
that was the name of that personthe deliberate thing or the
spontaneous spontaneous thinkeris reactionary and judgmental
(18:01):
and critical.
Is that right?
Speaker 2 (18:02):
Only I think that's a very good application.
I've never thought of it likethat, but yeah, I think it makes
sense.
Speaker 1 (18:07):
Okay, so that's what I heard from that, so you can
control whether or not you'rethat person or the deliberate
thinker.
Speaker 2 (18:12):
Yeah, I mean, I'm the CEO of my life enterprises,
right, you're the CEO of yourlife enterprises and the
conscious mind is that CEO.
And so you have the opportunityto say is this thought that's
coming in, kind of like thisrogue employee coming into my
life saying, hey, just so youknow, I want to talk, smack the
water cooler about your life andyou're going to fire that
person, or are you going to letthem keep on talking smack the
(18:34):
water, water cooler, becauseyou're not sure who to replace
them with?
Well, the deliberate thinkergets to come in and say you know
what I want for my life?
I'm going to be values driven.
You see, oftentimes thespontaneous thinker is
reactionary because it's timedriven, it's time pressure fires
boom, boom, boom.
But the deliberate thinker iscompass driven, it's driven by
(18:55):
values.
It's compass driven.
It's driven by values.
It's compass driven.
It's like if you don't knowwhat your values are or maybe
you do but you haven't writtenthem out and if you don't know
what it is that you're trying orthat you want for your life,
not even trying what you wantfor your life, and if you feel
like it shouldn't want too much,it's going to be hard to be
more and more expansive.
You're going to limit yourselfto that identity and you're
(19:17):
going to limit yourself towhatever it is that you're
seeing in the outside space,instead of flipping the script,
creating it on the inside spaceand then watching it unfold in
the outside space.
This is why I say psychology is80% of success and the mechanics
are 20%.
A human body is a greatmetaphor.
The human body has the head upin the sky, it's got the heart
(19:40):
in the center, it's got thehands that reach out to others
and it's got the feet square onthe ground, doing work, moving
right.
It's a beautiful metaphor forhow we move in life.
I can't just have my head inthe cloud, because that's
daydreaming.
Where's my feet?
My feet are on the ground.
It's a drudgery if I don't havemy head somewhere in the clouds
.
Speaker 1 (19:59):
Execution and vision, yeah.
Speaker 2 (20:06):
I mean, we are beautiful metaphors for how a
business, or even if you're nota business or you're just a
leader, and I wouldn't even sayjust you're a part of a-
leadership team and you becomepart of a leadership team that
gets to reach out to otherpeople, and their hearts as well
, through their hands.
I think it's just a powerful wayto consider that we are made
for more than sometimes we allowourselves to identify with.
So if you have embarrassment,shame or guilt that makes you
(20:30):
feel like you're not worthy ofsomething that you want, that
right, there is probably thefirst place to start to resolve,
and you can resolve it in anumber of ways.
But you don't have to live withan identity that says I'm not
worth that or I don't deservethat or I don't want to be
greedy.
Right, there's shame around it.
Speaker 1 (20:50):
Sometimes shame doesn't look like I don't
deserve it.
Sometimes it looks like, well,I don't want to be greedy, I
like that.
You said that Again.
That was more me, like earlystage mirror goal setting.
It was kind of like listen,it's selfish and wrong for me to
want more and that's not whatyou're saying.
You're saying that actuallyaligns more with our
capabilities of what we werebuilt for.
Speaker 2 (21:09):
Yeah, I mean, I think about my children, If they're
like dad.
Would you be upset if I wasprolifically successful and I
did good for people and I wasable to make tons and tons of
money and with that money I hadmargins and time, energy and
money for my life and I gavethat to so many people, Would
you be mad at me?
I'd be like, yes, I'm terriblymad.
Speaker 1 (21:28):
How dare you how?
Speaker 2 (21:29):
dare you want more?
Why don't you stay where you'reat?
And, of course, with myidentity, my father, I can't
imagine.
I can't imagine the creator whocreated me to be beautiful,
expansive, unlimited abundance,you know, create, you know all
those things.
Goal of love, would want that.
And, by the way, the more Igain and receive, the more I
(21:51):
give.
A person receiving doesn'tidentify what they do with it.
A person can receive and chooseto do whatever they want with
it.
A person can receive and chooseto do whatever they want with
it.
They can choose to turn it tolight, they can choose to have
it be a lack of light, buteither way, whatever we do with
what we receive is what wemagnify.
So if I'm going to receive moreand I have an intention to do
(22:11):
good for the world, I have thisreally strong belief that I'm
going to keep on receiving as aresult of that intention.
I don't have this really strongbelief that I'm going to keep
on receiving as a result of thatintention.
Speaker 1 (22:19):
That's just where I sit.
Yeah, it's interesting, I think, because the mindset piece of
this is fascinating as I'mlistening to you talk, because I
believe that a lot of us, youknow, have just the examples of
abundance in negativity peoplewho are getting greedy, you know
, you think of, you know, whenwe think of big business, for
example, companies that aremaking lots of money, there's
(22:39):
kind of an inherent label oflike they're dark, they're
selfish, they're evil, and thereare true examples of those
individuals who do you know thethe.
The story that's gone onforever of people who come from
nothing, become successful, whoended up becoming a little bit
fallen, is like almost a clicheto some degree.
But in real terms, I will tellyou and I'm sure you'll agree
(23:01):
with this, but the people whohave meant the most to me and
these are people who I actuallyknow, the most successful people
that I in person know,typically love the most, serve
the most, give the most, are theleast selfish.
So I do think that there's likeillustrations in media and in
life of people who have a lotand don't use it for good.
(23:22):
But for most people, especiallyif they've had to come from
nothing or little and they'vehad to build that from scratch,
so to bootstrap their businessesor whatever they're going to do
.
In my experience, those aresome of the most amazing human
beings that I want to be likeand it's like, and they embody
all the things that you'retalking about a big belief that
(23:42):
they matter no more than anyoneelse, but that they matter and
that they're unique in the samebreath and that what makes them
so effective in life is how theycan help and serve others.
So, as you're talking about thisthought of abundance, I think
it's.
I just wanted to mention thatfor my rock stars because, as
they're listening to this, thatwas what I had to get over.
If I was in that place of whereI was ever going to want more.
(24:04):
I had to get over the fact thatwanting more was was right, not
wrong.
It wasn't even neutral.
It was the right thing to doand that was what created a
greater vision.
Then my, my capability startedshifting because I listen.
I don't think there's anyonelistening to this show who's
dreaming and not being boots onthe ground Like their feet are
(24:24):
moving.
If they're listening to apodcast, because they're,
they're doing extra steps to tryto make an effort to improve
their life.
So if anyone on this, show islistening, who needs to hear a
message?
It's highly probable, if notguaranteed, it's the.
It's the person who's workingreally hard and wondering why
they're stuck, and I thinkthat's why it's so great that
you shared what you did.
How did you, how did your mind?
(24:45):
What was it in your world thatshifted your mindset, brian?
Like what was it for you thatshifted things and cause?
I'm doing the intro, as youknow, at the end of this, this
meeting, I'm going to talk aboutall your companies and all that
you're doing.
So the social proof will bethere.
But what was it that shifted?
Was it a person?
Was it an experience?
Where was the beginning of thisjourney of Brian?
Speaker 2 (25:06):
The beginning.
Well, I want to make a commentabout abundance just briefly
here, because it's on my mind,and that is that scarcity versus
abundance is something that Ihad to grapple with and wrestle
with, being raised in a verycompetitive environment and
hearing a lot of phrases.
Growing up, I grew up in Idon't know, I would call it
abject poverty.
(25:26):
It wasn't like the end of theworld, it wasn't third world
country.
But you know one pair of jeansto my name and you know I didn't
even have a bedroom to myself.
We had to staple blankets tothe ceiling to get bedrooms in
the basement.
You know I was happy, but I hada lot of things that fed my
mind growing up that thatfortune in life, whether great
(25:47):
relationships or, you know,really healthy body or wealth in
the terms of financial wealth,that those things were a
function of, almost like thecosmic roulette table you know,
is is it going to drop in yourfavor?
You know, gosh, one day maybewe could win the lottery and buy
that and we can't afford it.
(26:08):
But and that was really like 20years of my life and, um, I
didn't enjoy that space verymuch.
And then I went out of myhousehold and again, this wasn't
all just my, my, my family, myfamily taught me a lot of really
good things, but was a lot ofthat going on.
And as soon as I moved out ofthat space and uh went, went and
learned from people outside ofthat space, uh, I served a
(26:31):
two-year mission and there werea few people who were
prolifically generous, they wereabundant, they were energetic,
and they would say like, yeah, Imean just you can choose
whatever you want for your life.
And I I was like, choosewhatever I want, like you mean I
can choose my fate.
Well, you do choose your fate,not you.
Can you do you choose itwhether you go one way or
another?
(26:51):
I was watching that and Iwatched the people that, because
I got to see a lot of people ina mission place.
So you go, you go and meet alot of people.
And I started watching not onlythe missionaries that I was
paired with, but also the peoplethat I would go to their houses
and I would hear the differentstories.
And there was these patternsthat would start falling from
that space, the golden thread.
And that golden thread was thepeople who really were generous
(27:15):
and giving and abundant, and I'mnot saying the people who
didn't have financial welfareweren't as well.
Speaker 1 (27:27):
But there was this general sense of what they, what
they could do, a mindset shift.
There was a mind you could see,there was a pattern of a
mindset that you were observingbetween the two, in scarcity or
in abundance.
Speaker 2 (27:32):
And what I started to see was that those that had
abundance mindset, that was likethere's so much and more for
everybody.
The more that I share, the morethat I get.
The more that I get, the morethat I share.
And these other people werethere's only so much, I can only
afford so much, and there'sonly so much.
That's going to happen for me.
This is just how it is.
This is my luck.
There was two differentlanguages.
Then I started to noticescarcity mindset in a certain
group and abundance mindset, andthere was rarely in between.
(27:54):
Some people tried to dabble inboth.
Usually there's a separationand I said I want to be abundant
, I want to feel like like, if Igive somebody a huge piece of
the pie that I have, they'rejust going to take that and
they're going to make anotherpie with me.
You know, and that's how Iwanted to start to view things.
Then, when I got, you know,it's just life keeps compounding
that and it keeps proving thatover and over again.
(28:15):
So if I moved to a scarcityspace after, I decided I was
going to be a creator of habitinstead of a creature of habit.
You see that.
Did you see the difference?
Yeah?
Speaker 1 (28:23):
totally.
Speaker 2 (28:23):
A creature of habit is somebody who's acted upon a
creator of habit as somebodywho's deciding what the
deliberate mind to create withthat mindset.
Then I started to say, okay,when is it that I fell into
being a creature of habit?
It wasn't like I changedaltogether, but I was like, oh,
I see the possibility.
Start to be a creator of habit.
Whoa, look at the stuff that'shappening.
Start to fall into creature ofhabit.
(28:45):
My emotions drive my decisions,my urgency, my clock, and I
watched what happened to my lifeand I started to say I want to
be over here more.
I want to be in this space whereI'm a creator of habit, where I
don't see people as persecutorsand just coming down on me, but
rather as challengersers and Idon't see a person needing to
save me or rescue me as a hero,but rather what I want is
(29:08):
somebody who can mentor me, likethat, that helps me walk
through that, like yoda now yodadidn't say of luke skywalker,
right, yeah, yoda guided him so.
So I wanted to be a sort of inthis triangle.
I wanted to see people asmentors, me as a creator of
habit and persecutor, as achallenger, and sort of shift
that mindset.
Then you start to justexperiment upon that life and
(29:31):
you see, well, shoot, when Iwent this way, it didn't help
and my emotion certainly didn'thelp guide me.
Why don't I guide my emotionsto how I'm going to
intentionally think about things?
When I say a word, yesterdaywas tax day, I don't mean to
date this, but hey, yesterdaywas tax day.
And traditionally tax day hasgot this negative connotation.
What if I change the meaning oftax day?
Every time I pay my taxes, notonly do I do a civic duty, I
(29:54):
don't care what the governmentdoes with it, that's not up to
me.
I pay my civic duty, and everytime I do that, I get
prolifically more wealth.
What if I do that?
Guess what?
When April 15th comes around, Iget a positive emotion.
It's a celebration of what youaccomplished there you go so
yeah, so there's ways to look atthat.
So, anyway, that's how itstarted and that's how it
(30:15):
continues to start, becauseevery day is a new journey for
that, for me.
Speaker 1 (30:21):
Yeah, it's cool because you had it modeled and
then you started trial anderroring it yourself and as you
started to get more abundance,it became easier and easier for
you.
Speaker 2 (30:26):
Well said.
Speaker 1 (30:28):
You know it's interesting because the the
analogy.
There's two things I want tomention on on what you just said
there.
The first is that the theanalogy that I've heard that I
really liked that describes thatis that if we're in a room and
we we have $2, that's all ourmoney and someone comes and
takes a dollar, it's devastating.
But if in that room there'smillions of dollars and someone
(30:50):
takes a dollar, it means nothing, and I don't mean that
financially only.
There's like an emotionalequivalent of that when we're
feeling accepted and loved andwe have this spiritual abundance
that when challenges come, itgives us that point of reference
to where it is easier to shapethat mindset.
And and I remember so, at theconference we were both at
recently, when I was speaking,the thing that I said that I got
(31:12):
the most responses on it wasshocking, brian.
I said from stage, I said itjust, it was a side comment, it
was a throwaway comment.
I was talking about investmentsand failure and I just said,
well, yeah, but you can alwaysmake more money.
And I kept going you can alwaysmake as much money as you want,
or something like that.
I had people coming up to mechallenging it.
I had other people come up tome inspired by it, like it was
(31:35):
such a.
For you it probably wasn't evensomething you noticed, but in
that room of people it createdthis response because it spoke.
It spoke into people's mindset.
For some it opened uppossibility, for others it
challenged them in a way thatwas invalidating, and and it was
so this abundant mindset really, really does shift things.
And then there was this Ted talkthat talks about like you're
(31:57):
talking about the meaning of taxday.
There was a Ted talk I willhave to find and stick in the
notes of this episode.
It was so powerful because itwas a talking about stress and
they did a study and they lookedat people who live high,
stressful lives, people who areintentionally creating lots, or
maybe they were just in a placewhere they were receiving lots
of stress because they had lotsof personal things going on.
(32:19):
And then they studied theirhealth and there was a
percentage of the group that hadstrokes and heart attacks and
died young and all the things.
And then there was this othergroup that had the best health
and they were their diets andall these things were being
monitored to be somewhat similarand they they were able to test
it down to one thing it waswhat stress meant to them, like
(32:42):
the meaning they assign.
Stress is what determined theirphysiological response.
So, like if someone was, like,well, this stress is an
indicator that I'm doing somegood, and I'm telling myself I'm
just excited about this, it'shard because it's going to be
worth it and I'm going to helppeople, those people
(33:06):
physiologically literallycreated a different physical
health versus people who arelike, well, this is stressful,
this is negative.
I don't like this heart attackstroke.
Like truly amazing that thesethings that we're talking about
now.
They might come across as atheory, but there is actual
physiological proof now and theworld is getting more concrete
with this as we start to testthese concepts much less in our
own world, as we test things onour own.
Speaker 2 (33:27):
Yeah, wow, thank you for sharing that, because I am a
big believer that words don'tdescribe things, they create
things.
Wow, I think that words arepowerful and meanings to them.
So, in my mindset and in the wayI see things now, if I want to
create something in the physical, then there's some things that
(33:51):
I can change.
Number one if I have a negativeemotion about something, again,
can I see that negative emotionas a messenger or a signal?
Um, can I see the physicalrepresentation of what I'm
looking at, whether it's dollarsin the bank or weight on the
scale or you know, whatever itis that I see as my physical
environment and I see that as arepresentation of what's going
(34:12):
on on the inside.
Um, and that's been a helpfulthing for me to, to look at the
physical representation my myfive senses, you know smell,
sight, taste, sound and see thatas a reflection to me of
something on the inside.
That's helpful, not that thereality that I see out there is
not real to me, but that I canuse it as a resource.
(34:33):
So, when you say the wordstress, if stress is to a person
negative and that's the emotionyou feel with it, there's a
third part to this called thestory, so there's representation
in the physical there's thesignal, which is the emotion you
feel with it.
There's a third part to thiscalled the story.
So there's there'srepresentation in the physical,
there's there's the uh signal,which is the emotion, and then
there's the story, or themeaning.
So if stress equals our hardlife, or stress equals it just
(34:58):
isn't going my way, then guesswhat the emotion will follow and
the physical representationwill follow.
And if I change that meaning?
If stress equals, um, like, I'ma physical therapist too, right
, yeah, so when I stress thebody, I get stronger.
If stress equals strengthintentional, yes, strength, or,
and you can, you can providewhatever meaning you want.
(35:20):
You are the creator of habit,right?
So if stress equals, oh, thisis a messenger telling me that
I'm putting too much work in thephysical and not enough work in
the non-physical.
And think about that.
Stress and overwhelm often showsup as a result of people
putting a lot of work into thephysical and not enough work in
the non-physical, which would bethat you know, like, how do I
(35:40):
view things?
What story am I telling myself?
What state?
Or you know, what state do Iwant to have?
Like, those are allnon-physical things that you can
work on to change the entirecascade of the rest of it, you
know, and so yeah, so, um, whatdoes stress mean to you?
And and if I get a negativeemotion from that, I can
(36:01):
actually change that.
That's why I say psychology is80% of the success and 20% of it
mechanics, and again it couldbe 70, 30, doesn't matter.
It's just yeah, just don't losethat.
I think that there's been somereferences to this and I'm going
to go ahead and quote them.
Anywhere from 10 to 20 millionbits per second of processing
(36:23):
power in our unconscious mind.
Now how you you measure that?
There's a lot of different waysthey measure that, but 10 to 20
million bits per second.
Now, if you can compare that towhat the conscious mind can
process the ceo, the thinkerthat's about 126 bits per second
by some estimation.
Some people say 50 bits persecond, but just from a ratio
perspective, let's say it's 12,50 bits per second, but just
from a ratio perspective.
(36:43):
Let's say it's 12 million bitsper second for the unconscious
and 126 bits per second for theconscious.
You're around a one to 100,000ratio In my mind.
The way I view that is I'm theCEO and I have a hundred
thousand workers that are goingto bat for me every day, 365, 24
, seven.
They don't sleep and they don'tever take PTO.
(37:04):
That's the case and I have aprogram running to those
employees that stress equals,upset equals.
My life is hard.
Those workers are going to worknon-stop on that and not all of
them will.
Some of them are like well, youhave another program that says
you want to be happy, butthey're not duking it out in
your company and you can'tfigure out why your stat line
isn't going very well from ajust from a metaphorical
(37:26):
standpoint.
But how's your life looking inthe outside?
Because I would tell you, youchange the meaning of things
that make you feel negative.
You change the meaning of it.
You change your life truly.
Change the meaning, change thestory that you tell yourself.
Well, you know, I just have anunderactive thyroid, and this
isn't mocking anybody who hasthyroid issues.
I have this underactive thyroidso I can't lose weight.
(37:47):
Well, what if you change yourstory to?
Well, okay, people who havepassed away and I'm not again,
this is I'm, I want to besensitive to it, but people who
have passed away have veryunderactive thyroids.
They don't work at all and theystill lose weight.
Speaker 1 (38:02):
And you know, indicating that like you're
trying to show an example of howlike the truth around these
things.
Speaker 2 (38:12):
Yeah, like if you have a story that says my
underactive thyroids areoveractive or whatever is what's
causing this issue with myweight.
Well, guess what your emotion'sgoing to follow and your
physical representation is goingto follow if you do that in
your business.
Well, you know, it just took mesix years to get to this point,
and so it's going to take meanother six years to get to the
point.
That's double if I ever getthere.
Or you know what?
I had this much hell to pay toget here.
I don't want to double that thenext place I go.
(38:33):
Well, your meaning is going toguide that entire gestalt, right
?
Speaker 1 (38:38):
Yeah, man, that's so powerful.
It reminded me when you weretalking about I used to take my
oldest two sons to karate yearsago and this guy was like truly
great, it wasn't just a foofooey karate, like this guy
competed and he used to teachthese life lessons and we were
talking about self defense andhe's like you know guys, when,
when you're trying, whensomeone's attacking you and
you're trying to dominate thatphysical conflict, he goes.
(39:02):
You want to grab the head andmanipulate it, cause, and then
he goes.
Where the head goes, the bodyfollows and he goes.
That's true in every aspect oflife.
And then he kept going and Iremember that stuck with me and
it's kind of had some meaningfor me.
But when you said that wholeidea about how our subconscious
just rules supreme and how thatreally dictates the creation of
our environment intentionally orunintentionally, depending on
(39:24):
how we choose to see it thatwhere the head goes, the body
follows, in this case, where thehead goes, the team follows,
the company follows, the familyfollows Like it's such a
beautiful thing to think about,just being aware of it like,
because knowledge is power inthat sense, you know, and I
think what you've done today isreally help expand our knowledge
(39:44):
and perspective of these things.
Because one of the last thingsI'll say is, for me it's
heartbreaking when I have a sonand I have four boys who says
something derogatory aboutthemselves, Like I'm a loser,
I'm stupid, little things, and Itry to pull them aside and grab
them and say you are not stupid, you are special, but you have
to say that you, that languageisn't like just worthless words
(40:08):
we're throwing out there, we'reprogramming this celestial brain
of ours, you know computer thatcan help dictate our future.
So yeah, brian, what are your?
What would you say would beyour?
Your, your closing thoughts onthis topic as we wrap up.
Speaker 2 (40:24):
Thank you for having me here.
First of all, I think that afew things.
Let's get practical with allthis Never, ever, ever complain,
never, ever, ever complain.
Because complaining we use thisconcept of words create.
They don't describe Complaining, whether it's about yourself or
(40:45):
other people or other things,it's creating in real time what
it is that you don't like.
So, if you're complaining aboutsomething, you're using words
to create what it is that youdon't like, because words create
, they don't describe.
The second is gratitude, andthese are just, it's like well,
yeah, okay, of course, but whenI'm in a state of wanting, it
(41:05):
really is, in some ways, theantithesis of a state of having.
So the state of having is astate of gratitude for me and
for many others.
Right, when I'm thankful whatit is I have, I expand that
state, and what we focus onexpands period.
If you don't believe me, gowatch star Wars.
Qui-gon Jinn was having a wordwith young Anakin.
(41:27):
He says always remember, but wefocus on determines our reality
.
Right, and it's true becauseit's it's true right now.
If any of this resonates withlisteners, let those things that
empower you expand inside ofyou, right?
So, gratitude and complain, donot complain.
And fulfill that void withgratitude instead.
(41:49):
Now, I don't mean be thankfulin a weird kind of a like I'm
thankful that I get to pay taxes.
Unless you can say I'm gratefulI get to pay taxes because it
means I'm fulfilling a civicduty, it means I had the means
earning in the first place andit means more is coming, then
that's a great way to applygratitude.
And I would say, if your focusdetermines your reality, fire
(42:12):
the bad workers.
Fire those, those employeesthat I'm talking about from the
unconscious mind, that are thatour spontaneous thinker allows
in.
By the way, your spontaneousthinker isn't you.
So you've heard, you've heardit said like you are not your
thoughts, yeah, okay, what doesthat mean?
Well, some thoughts come in andthey're spontaneous, and so if
(42:32):
you think I just can't do thistoday, that's not you.
You're not.
You thought fire that workerand then, and then instead of
them, hire workers that aredoing good.
So you know what are magicthings that you can say to
yourself that will start theprocess of moving you towards
your thinking mind, yourdeliberate thinker, instead of
your spontaneous thinker, andthat's how you can put your
(42:55):
focus in areas that you want toexpand.
If a person really gets thatthen when they go to work in the
mechanical space like themechanical space, like I'm going
to do my marketing, I'm goingto do my finances, I'm going to
do my work, I'm going to itbecomes.
You know, going to bed at 11isn't exhausting.
It just changes the way thatyou feel, it changes the energy
(43:15):
in your body and it changes theexperience that people around
you have.
So that's what I would say.
Speaker 1 (43:20):
Brian, thank you.
It has been such a greatepisode.
I can't thank you enough foryour leadership, the example
that you set in our industry andin leadership across the board.
So, brian, thank you again.
I sure appreciate you.
Guys, thank you for taking timeto listen to today's episode.
If you found today'sinformation to be useful, could
you take a minute and help me?
I would love it if you couldleave a podcast review in your
(43:43):
app so that other people who arelooking for this information
can find it.
Plus, my dream is to have thelargest network of medical
entrepreneurs and leaders in theworld so that together, we can
change healthcare to make itbetter for all.
So, in addition, if you canthink of anyone that you could
send this to, not only wouldthat mean a lot to me personally
, but it would build thisnetwork so that we can make
healthcare the way that we wantit.
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