March 18, 2025 • 30 mins
Are you overwhelmed with marketing efforts that produce low-quality leads? In this episode of the Willpower Podcast, Will interviews healthcare marketing expert Lauren Powers about her groundbreaking new AI product, Cortex. Discover how this innovative technology is automating lead management and patient conversion, allowing healthcare providers to focus on what they do best: delivering exceptional care.
Lauren introduces us to "Grace," the AI agent transforming how practices attract, qualify, and schedule new patients. Learn how this cutting-edge solution:
- Eliminates the bottleneck of lead conversion: Say goodbye to wasted marketing spend and missed opportunities.
- Frees up your time: Focus on high-value tasks while Grace handles the rest.
- Delivers pre-qualified leads: Connect with patients who are ready to book.
- Provides valuable marketing insights: Track your results and optimize your campaigns with powerful data.
Plus, discover the exciting potential of "Agent Marketing" and how it's poised to scale up the healthcare industry. Tune in to learn how Cortex and Grace can help you achieve your practice growth goals and reclaim your peace of mind.
Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.
Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Rock stars.
You have to listen to thisepisode all the way through.
It will change the game.
I get nothing financially outof this.
This person is Lauren Powers.
She is a leader.
She is a huge genius when itcomes to lots of things,
marketing being the key thing,marketing specifically for
healthcare, to get you newpatients.
(00:29):
I am so pumped about thisepisode.
Share it with everybody.
This is one of those risingtide moments that will help
raise all boats, all businesses,because we're going to talk
about how AI integrates withmarketing and how artificial
intelligence can automate thattop of funnel, which is like
that extra work that has tohappen.
She is going to explain themarketing process and how she
(00:50):
has customized, with anothergenius AI developer, this
solution for healthcare owners,company owners who are going to
be able to get new patients, butnot just new patients, guys
like automated patients that arebetter fits for your practice,
who pay their bills and do whatthey're supposed to do.
I know that sounds like a biglift, but it's going to be all
explained in this video, so I'vealready gone over a minute.
(01:12):
Guys, Enjoy the show.
Okay.
So, Lauren, you're themarketing expert in healthcare.
You have this wonderful new AIproduct my fans are going to
just love this thing.
Let's get right into CortexFirst of all.
Why is it called Cortex?
Speaker 2 (01:25):
Because we're the brains of the operation duh.
Speaker 1 (01:29):
Come on.
Speaker 2 (01:29):
It's AI.
We're handling it all for you.
Come on, it's the best.
Speaker 1 (01:33):
So it's AI-based marketing for medical doctors
and physical therapists andpeople in the outpatient space.
Tell me all about this product.
Speaker 2 (01:41):
Totally so.
Essentially, we've been in themarketing business for many,
many, many years and we've seenhow all these advances in
technology have really changedthe way that we work and changed
the way that we are able tosupport our practitioners and,
yes, all of our clients aremedical practice, wellness
(02:01):
clinic owners, dentists, thingsof that nature and there was
such a gap in their marketingefforts externally versus the
marketing efforts internally interms of lead management and
lead nurturing and all of thosethings, and it made our external
marketing efforts fail, if thatmakes sense right.
Speaker 1 (02:24):
It makes sense.
Speaker 2 (02:25):
We are regenerating leads, but it's like you know,
they're not talking to them.
The time to contact is, likeyou know, taken forever.
So what we've done is we'vetaken what we believe is the
best of AI and we've kind ofcornered this market for agent
marketing.
Okay, so that's going to be aterm that you're going to hear.
You can say you heard it herefirst.
Speaker 1 (02:46):
I heard it here on the Willpower podcast, first
with Lauren Powers.
Speaker 2 (02:49):
Yes, yes, you heard it here first.
So agent marketing is going totake over.
I know for healthcare it'sgoing to take it take over how
we run our business and how wemanage our leads and traffic.
So we've done is we've nicheddown and made a health-focused
agent.
So, Cortex, what she does, shechannels feminine energy.
(03:13):
So her name is Grace oh.
Speaker 1 (03:15):
I love that one.
Speaker 2 (03:15):
Grace is lovely, right?
Grace also happens to be thename of my goddaughter, who's in
college now and had aninternship doing some stuff with
AI, so it's so cute.
Speaker 1 (03:25):
So it's easy to say that you love Grace in every way
.
Speaker 2 (03:28):
I do and Grace is making us money and so, yes, we
love Grace, we really love.
Speaker 1 (03:33):
Grace, we really do Right.
Speaker 2 (03:34):
So yeah, so Grace is this super cool piece of
technology that basically makesit so.
Your leads your top funnel,which, in a lot of ways, are
your most precious opportunitiesto grow your business.
She's making sure that 24-7,all of those precious little
drops of gold are contacted andmanaged immediately.
(03:58):
So it's 24-7.
Agent marketing Answers thephone, two-way conversational.
She's talking to people.
Oh my God, yes, Like on thewebsite, you can actually hear
her in action and she says hey,this is Grace.
Speaker 1 (04:13):
What website is that?
What's the website?
It's?
Speaker 2 (04:15):
mycortexcom, and it's spelled C-R-T-X mycortexcom.
My C-R-T-Xcom got it myC-R-T-Xcom, got it MyCRTXcom and
you can see her in action.
You can actually call her, youcan talk to her.
It's totally interactive, right?
Because, honestly, like it'slike she's a little magician, so
she kind of lives in the ethers.
So the only way for you toexperience is to actually call
(04:37):
or, you know, actually interactwith it on the website and
essentially, yeah.
So imagine if you're runningads or running, you know, doing
lead gen for your business.
I know a lot of your, your, youraudience is practitioners
clinic owners oh yeah, they're,they're doing the, and most of
the time, uh, they, you don'thave this intricate sales
process.
(04:58):
You know, in your office or youhave someone who's just waiting
for the lead to just pop in.
Usually that's not the case,and if it is the case, you know.
More power to you, kudos to you.
But we have to lean in to whereAI is taking us in a safe way,
right, we're not talking aboutthe crazy stuff, but in a way to
really help us create moreprofitability in the time that
(05:20):
we have in a day, right?
So now what we're doing iswe're taking a person who could
be doing something moreprofitable for your business,
you know, as opposed to likechasing leads, repurpose her or
him into a more profitablesituation, making money for you,
and let the agent do the phonecalls, do the emails and do the
(05:44):
text messages, and then you'lljust be talking to essentially
vetted leads, or Patients thatreally want to come in and buy,
versus just getting generalinformation and clogging phone
lines and emails and text linesbecause it's all of that.
Speaker 1 (05:58):
That's the biggest chunk of our time spent at that
level.
For a lot of practice owners,these are the front desk
positions where there's peopleare just spending all this time
doing the simple interactionsand not getting the core work
done.
That's the most profitablestuff.
This is really groundbreakinginformation.
Speaker 2 (06:13):
Yeah, and think about it too.
Like we're training this, theAI, on you specifically, so it's
very, very custom to you.
Your pricing, the insurancesyou may take your approach to.
You know health care, whateverit is your story, she's trained
on that, right?
Imagine, you know a new frontdesk employee or somebody who's
(06:36):
you know two weeks in theirlearning curve is going to be
what.
A few weeks to a month Grace isready right now.
You know.
Weeks to months grace is readyright now.
You know.
Uh, you, it's, it's kind oftakes that learning curve out of
, out of the picture and againyou can focus your energies on
things that bring more profitinto the business, as opposed to
the, to the, to the things thatjust take their time, suck.
(06:57):
Right, and we're we?
What do we want?
More time, more money.
Speaker 1 (07:00):
Absolutely, absolutely, rockstars.
As Lauren is talking a coupleof key concepts I want to punch
for you for that.
She just said number one whenshe was talking about the
problem that she experiencedback in her early days of
marketing, which she's doneforever, and you heard in the
intro how I know her she's themarketing expert for her.
What she found is this thingcalled all the work they were
doing outside to bring in leadswas getting clogged when the the
(07:21):
doctor's office wasn't able tolike handle the work that she
was giving them for patients,and so one key concept I want to
punch, just globally, is thisidea that the bottlenecks and
the drops always occur athandoffs.
So whether that's frommarketing to conversion, or
whether that's front desk toback office or that's back
office to billing, the biggestpoints of resistance in our
(07:42):
business are in those keyelements.
And so when you can automatethe front to middle portion,
basically, what Lauren is sayinghere is that she found a
solution, using AI and hermarketing expertise, to automate
one of the key, most expensivelost revenue generating
opportunities in our business,which is that conversion of all
of the things that you do in thecommunity that relate to people
(08:04):
who show up in your practice.
So some all of you, I know asyou're listening you have two
elements.
You have somebody that you'reyou're just struggling hiring to
find someone great at the frontdesk.
Or you have a great person orpeople, but they're overwhelmed
because they're doing all thethings, all the profitable based
things, all the non-profitablebased things.
They're, they're just doing allof it.
(08:26):
So to have Lauren in Cortexremove that is game changing
because it frees them up, whichfrees you up, and then your time
spent is way more profitable.
This is such exciting stuff.
Speaker 2 (08:34):
It's so cool, right?
I'm leaning more and more andmore into AI, just for the
efficiency and optimization, andwhat we're also doing is
another layer to it.
So our marketing agent also hasa CRM that's attached to it, so
people may opt to not use itbecause they're using some of
(08:56):
the other softwares out therebut we have it set up to give
you really, really greatmarketing data, especially if
you're running paid advertising,so we can hook up to anybody's
lead gen.
All right, it doesn't need to beours in any way, and it gives
us a score of each lead thatcomes in.
What the score is is not acredit score.
(09:16):
It is a score based on thequality of your name, phone
number and email.
How many people have spam andbots and things that hit their
contact form right?
every day those are going to beout of your out of your ever see
them, right out of your purview, and what it'll do is it'll
score it.
You know what?
This is a good lead, because Ican tell she's got a linkedin
(09:38):
amazon and a facebook right.
Speaker 1 (09:40):
She's a real person right.
Speaker 2 (09:41):
And then obviously, the quality goes down when we
get into, like, the old hotmailemail addresses and AOL email
addresses that people put in forjunk just to, like, you know,
to grab your lead magnet orwhatever you're doing.
So I love that portion.
I'm really big on data, as youknow, using data to grow our
business.
Another thing, too it can alsoshow you the keywords that
(10:04):
somebody was typing to find you.
It'll also show you the landingpage that they landed on for
conversion, especially forpeople who have more intricate
campaigns.
Maybe in there have multiplepages and things floating out
there, but you can take thatinformation and that's a better
view of your business and howyour marketing is performing.
And that's a better view ofyour business and how your
marketing is performing.
(10:24):
So there are some other toolsthat we have in the background
just to help you be a moreefficient lead generator for
your business, which is sofantastic.
Speaker 1 (10:34):
I think part of my audience I know, as you were
talking, started to get lostbecause they're not as familiar
with terms like CRM, clientrelationship management,
software.
These are, oh no, I just wantto make sure I'm clear, because
we have lots, lots of ouraudience who was like it's just
following with you and but thisis part of your expertise is,
then, is knowing these elements.
So what is what is the softwareyou use?
Is it, is it something that youguys built or is it?
Speaker 2 (10:53):
we did it's proprietary.
It's proprietary we we took thetime and invested in our own
business I mean me and mypartner, bill extremely
visionary in our approach topractice, growth and marketing.
And, yeah, we invested in itourselves.
(11:13):
So it's custom built.
Speaker 1 (11:15):
That is so.
Congratulations on that, Lauren, and it feels to me.
I don't know, Bill.
I'm excited to get to meet him.
Speaker 2 (11:20):
Obviously.
He's super cool really too.
Speaker 1 (11:21):
It feels like you guys are a perfect blend of like
marketing and all of that withlike science and computers.
Yeah, so having that is isreally so.
It's.
The art in the science ofgetting new patients is Lauren
and Bill oh my gosh.
Speaker 2 (11:37):
And now we have a new podcast.
Speaker 1 (11:41):
That's true.
You guys are intersecting atthat, that place there between
those two, and it's if I havefound in my experience, lauren,
that when I am looking for asolution that I outsource,
there's usually a blend ofthings that make it powerful.
It's not usually just oneperson, because there's elements
to, there's nuances to everybusiness, especially in
healthcare.
Absolutely.
We have such a difficult time.
(12:02):
I remember so.
My uncle is a retired businessprofessor from the University of
Washington.
He had published numeroustextbooks that were used across
the country.
I'm not bragging because he'sactually I married into that.
He's my uncle through my wife,but I'll never forget him
sitting down.
We used to talk business forhours and he would tell me he's
like man.
There's five classifications ofbusiness, and the four are
(12:26):
mostly related to each other.
And then, over here in themiddle of nowhere, you have
healthcare.
Nothing ever connects orrelates to healthcare in the
business sense in the way thatthe other four do.
So that's what's so powerful,too, is that it's not just a
really cool AI marketingsoftware, but you were born in
this healthcare space.
Like that's where you havesharpened your teeth as an
(12:47):
expert marketer is understandingthose nuances of how to get a
lead or a potential patient tobe converted into becoming a
paid client.
And I think what people canrelate to as well is when they
aren't doing the funnel well,when they're not getting the
right leads.
That means they get patientsthat drive them crazy.
(13:07):
They get people who aren't goodfits.
So your system isn't even aboutjust offloading all those key
people or helping you replacepeople who aren't great and
converting all these sales.
It's about converting the rightpeople to become patients for
the doctors and the PTs and allthe different people who are
going to be trading.
I think that's that's a bigpart of that.
So how it seems, when I, when ILauren, I know you you light up
(13:30):
very easily in general, causeyou're just one of the most
magnetic people I've ever metYou're so sweet and I am, and
yet I you're just like on adifferent level of being lit up
around this Like this issomething it's exciting.
What do you see this being?
Speaker 2 (13:45):
So it's so easy for us to implement this, you know,
quickly, right, like formultiple, multiple practices.
Honestly, first, in terms ofjust building awareness, I want
everyone to be talking aboutagent marketing.
I want that to be a householdname or household thing where
(14:07):
you're like not cool If youdon't have, you know, somebody
like, oh, you're still managingyour own leads, like I want it
to be like that.
Okay, there, there's a certainlike a virality, if that's the
word.
I know, did I just make that up.
Speaker 1 (14:20):
I don't know.
I'm going to use it though,right.
Speaker 2 (14:25):
To that phrase right.
So I see that, and then,outside of that, I want we got
big goals.
We're looking at millions ofpractitioners that have this.
This is easy to implement aspart of their marketing and
their growth.
So this year our goal is to get1,000 users.
We are well on our way and thenwe're going to keep going and
(14:48):
keep going, and keep going.
Speaker 1 (14:49):
Yeah, and I love that your vision is so
transformative for thehealthcare space, because I've
learned this that most medicalowners, especially if they're
providers themselves I'velearned this that most medical
owners, especially if they'reproviders themselves, like if
they're an MD or PT or whatevera dentist, whatever their number
one fear is this thing calledrunning out of patients, and I
know why it is.
I had a friend of mine say thisonce to me.
(15:11):
He goes well, there's noproblem that more new patients
can't fix, and I rememberthinking you're insane.
It doesn't solve recruiting.
If anything, it makes thatworse.
It doesn't have anything to dowith revenue cycle management or
medical billing, but this ishow providers think, and I get
why we think that way because,as a PT myself, there's
something temporary and youremember this.
(15:33):
This is another thing that youcan relate to in the marketing
space.
You work hard to get a patient.
You get them better.
They're gone.
You've got to reconvert a brandnew person or hope the other
person needs you again, and soyou're in this constant state of
leaving it's the deadly churn.
Speaker 2 (15:49):
What do you call it?
The churn where it's like apatient in a patient out, a
patient in a patient out.
You can never get off thatcycle of churn.
Speaker 1 (15:56):
Yeah, and you pay people or you do it yourself to
like spin this wheel to keepproducing patients.
So, again, having somethingthat's super affordable, that is
automatically out there,spinning that is going to create
massive value and that allowsthe PT, the MD, the doc, the
dentist to start focusing on theparts of the businesses that
actually need their greaterattention.
(16:18):
Like, the quality of the careis always there.
Usually they have that mastered.
It's more about recruiting iswhat I've learned they really
stink at and they need help with, and so there's those elements
that I think that this will freethem their fears up.
It will actually give them waymore space and time because
they're not spending as muchmoney trying to reinvent the
wheel, patient after patientafter patient.
(16:38):
Like they're out there, there'ssomething out there constantly
just helping generate that.
The other thing I want you saidI really want to hit on is this
idea that you had said thisactually before we hit record is
that you know, this whole graceconcept of Cortex is there to
manage these leads that arebeing generated, and you
mentioned that Facebook andGoogle ads are becoming way less
(16:59):
predictable, and so let's talkabout that, because what I hear
is this potential, because Idon't think anyone who's
listening knows that.
So like I can see a PT goinglike I don't even know what to
do with a Facebook, or you know,so like, so, like, um, you know
.
First of all, you know, let'stalk about the predictable
nature of these things calledFacebook and Google ads and then
cause.
Obviously, if we can understandthat, then we can understand
(17:20):
how grace comes in and takesthose leads and converts or help
set them up or qualifies.
But talk to me about thatpredictable nature and then
offer support anywhere that youcan around how people can maybe
get help in that area.
Speaker 2 (17:32):
Absolutely so.
Um, over time, um, specifically,more specifically in the health
, health space um, it's becomingmore and more challenging for
ads to become predictable,meaning, like you give me X
amount of dollars based on pasthistory and algorithms, you can
get X amount back right, that'stypically what would be a
(17:53):
relationship between a marketerand a client and, in like the
influx of AI tools that theseactual advertising platforms are
using, we as marketers can'tkeep up with the updates faster
than they can keep up with theupdates Like the people that
actually work for Google andMeta.
(18:14):
Right, wow, it has.
It is.
It's starting to favor thealgorithms, quote unquote, are
starting to favor those that arespending a ton of money each
month, and by a ton I'm talking,like you know, five figures a
month or more.
Okay, and it is definitely andI'm not going to say you know,
I'm not a conspiracy theorist,but there's a lot of things
(18:36):
going on in politics and healthads are becoming.
There's so many policies forwhat you can do and say for a
health business.
It's really, really, reallychallenging.
You can't even run what theycall a purchase ad.
Like, let's say, you had alittle health course or
something you wanted to sell andyou just wanted people to click
(18:56):
and buy.
You can't do that if you're ahealth business.
Right, that was, that was takenaway a few months ago.
So, um, it's, it's.
We're like fine, okay, we'regonna play ball, we're gonna
play the way that that thesecompanies want us to play,
because, right for us to growour business, we still need to
advertise in some way, whetheryou pay for it or whether you
don't, and whether we like it ornot.
(19:18):
Google and facebook, you knowthose platforms run the world,
and so for advertising, they'rethe number one and number two
places to be seen or found.
So, with that said, because ofthis AI thing, the messing,
messing up, like you know, ourtargeting and our keywords, you
(19:39):
get more junk these days, then,and when I say junk, I mean very
, very low intention peopleopting into your advertising.
Speaker 1 (19:51):
Right, just like lots of like almost congested
traffic of people that aren'tnecessarily going where you want
them to go, where?
Speaker 2 (19:57):
you want it to go and where we found it to be more
predictable for things to gowhere we want them to go, where
you want it to go and where wefound it to be more predictable
for things to go where we wantthem to go.
We find ourselves sometimeslooking at our doctors like a
doctor will be advertising.
He lives in cleveland, ohio,but he's getting leads from new
york and we're just staring ateach other.
we're like we're not targetingnew york.
You know, I don't.
There's no new york zip codesthat we put in here.
(20:18):
Um, and that's a function ofthe software.
Yeah, yeah, right, so, uh, justdifferent things like that.
So, um, having a tool likeCortex and and Grace, kind of
sifting through the traffic foryou, still cause you, like I
said, we still have to advertise, right, or still.
You know, however, it is thatwe're generating traffic, we
still need to try to get new,new leads every day.
(20:39):
That's what we do asentrepreneurs, have the top
layer covered for you.
So, by the time you're talkingto people, the intentionality is
there and you should be moreexcited too.
I think it's more exciting togo to a list of hot leads, or
you wake up in the morning andlook at all these appointments
(21:01):
that were booked overnight or oryou know, with your, your
marketing working on in yourfavor, um, it just makes it more
energizing and motivating.
you know, absolutely I know thatfeeling exactly.
Speaker 1 (21:11):
You know, my one of my favorite quotes ever is that
production is the basis ofmorale.
So, production being the basisof morale, so what?
What's the fundamental elementof a good morale or high energy
(21:35):
is getting things done.
And so when we can put someefforts into things and like a
marketing effort, and wegenerate a, the community, like
that, feels like they're notspending money because it's
their time, but absolutelythey're spending probably the
most expensive dollar they canspend, which is their time,
versus investing in Facebook andGoogle ads.
So, um, do you support that?
Is there anything that you doto help that?
(21:56):
Or do you have?
Can you point people in theright direction when they need
help in that?
That, that space?
Speaker 2 (22:00):
Absolutely.
So a few things, um, and thereis something major will that I
neglected to uh to mention aboutwhy, um, this agent marketing
is just why I'm so passionateand excited about it.
But what you just mentioned interms of offering support and,
like you know, uh, and ways toto to help uh practitioners kind
of sift through all this likeyou know, uh, and ways to to to
(22:21):
help uh practitioners kind ofsift through all this like you
know what to do, and is our adsfor me?
A few things, um, one with our,with our company.
I forgot to tell you that Ihave an actual, like AI
marketing collective that comesalong with it.
So, for all of the, thesubscribers to our agent, they
(22:41):
get two two-hour, basicallymastermind type of sessions with
me where you're, with otherpractitioners, so like
businesses.
Speaker 1 (22:50):
It's a group call.
Yeah.
Speaker 2 (22:51):
Yeah, it's a group call and we're going through
marketing elements.
I'm looking at email campaigns.
I'm giving you new ideas onways to grow your business.
It really is just to put ourresources together and I'm
teaching you new tools in AI forprompting, for how to maybe
(23:12):
become more efficient in yourpractice.
It's a whole thing where you'recompletely supported for two,
two hour calls a month and thatis just has been the most
exciting thing.
Every time I show up peoplewith their questions.
We're looking at campaigns,different things like that.
Speaker 1 (23:28):
So that's really cool , because a lot of times doctors
aren't.
Obviously.
I don't want anyone listeningwho's an owner of the company to
do this themselves.
They can put someone in thatmastermind everything.
Then yeah, send your smartmarketer in the office to get on
these calls and really, reallyuse the tools that you're
(24:02):
investing in.
Speaker 2 (24:03):
So your tools are making you money, right?
There's no point in having anagent on the side answering all
of your leads if you don't evenknow what to do with them when
they get on the call.
Right, so there's.
It's important to feelsupported.
So, outside of that too, myagency actually does run ads,
and we do it with small budgetsand with large budgets and for
(24:26):
yes, so for, for healthbusinesses that are looking for,
you know, even the entry level.
I just want to put my toe inthe in the water.
Um, we don't cost a milliondollars for for a small campaign
like that We'd be happy tosupport.
You get on a call and theCortex agent is included, of
course, and the membership thatis so exciting, lauren, I you
(24:47):
know, for me I'm I again.
Speaker 1 (24:48):
I'm grateful that you're here for my audience, but
I'm very selfishly listening tothis conversation because we
have in my world, like I wassharing with you, this huge
inbound of business coming in.
Speaker 2 (24:57):
And.
Speaker 1 (24:58):
I think every healthcare provider who's
listening to this has enoughtime to listen to a podcast.
They're at a point probablywhere they have some momentum,
if not a lot, where patients areconstantly calling in because
they've got good word of mouth,other types of lead gen type
things that are causing peopleto call their practice, and so
my hope is that at Rockstars, asyou're listening to this, you
(25:18):
recognize a very core principlethat I live and die by, which is
that anything that's notdirectly tied to our core
revenue producing center of ourbusiness should be outsourced.
Anything that's not our corebusiness should be outsourced.
Yes, we can do medical billingcheaper in-house, but it's a
different business.
Find someone who does it betterso you don't have to worry
(25:39):
about it Marketing If you canfind a service like this.
What I love about this, lauren,is that my rock stars can go to
you and get their experience,not only creating the Facebook
and Google Google ads, that youcan train their people on how to
connect those dots, and thenyou have grace supporting all
the inflow so that they canfocus on learning how to like.
(26:00):
Like it's just.
It's a complete automatedsystem that you guys are
building and so selfishly, youknow I'm very excited about
talking later after this callabout how you can help virtual
rockstar which, by the way, Iwill say this, rockstars.
As you know, I work with virtualassistants.
That's my core business.
Uh, Lauren and I are earlystages discussing what it would
look like to put her services incombination with mine.
(26:21):
As you know, I have VAs thatare patient interacting, who are
handling all those calls, whoare all that.
So if we could combine thosetwo and create a mega force
that's crazy affordable, thatproduces way more new patients
and easier lifestyle with nomanagement.
Speaker 2 (26:36):
Oh my gosh, I think.
Speaker 1 (26:38):
anyway, I just see a day where we're standing in
front of thousands of people andthey're like thank you, we'll
have to walk out with our handslike, like held up high.
Speaker 2 (26:46):
I can see it.
I actually just saw that.
Thank you, me too.
Speaker 1 (26:49):
And it's so funny because the reason I say that is
because I remember man havingmy five locations and just
drowning.
And it was weird because evenat that stage, lauren, I had
enough inflow of business towhere I felt like I didn't need
to stress out about new patients, but it was still this constant
button of like well, newpatients are down this week oh
no, what are we going to do?
(27:10):
And I had these things that wewould do week.
Oh no, what are we going to do?
And I had these things that wewould do If I could have had the
peace of mind of likesomething's already out there,
always generating Something'sworking.
Speaker 2 (27:19):
Yeah, yeah, yeah, and there's nothing that you can
exchange for your peace.
Like you know, like just justthat, that, where it's like, oh,
it's just handled and it's adecision that you've made as the
leader of your business, youknow to to figure out new ways
and learn new skills and umother, like just other ways to
(27:40):
just enhance your practice.
Growth, putting more time backinto your life, that's what.
And peace, you know like,that's what we all want.
Speaker 1 (27:48):
Well, all right.
Well, Lauren, this has beensuch a phenomenal conversation.
I would love to.
How do people get ahold of you,Like, how does this look?
Speaker 2 (27:55):
Okay, so it's a few different ways you can.
Um, I love talking to people onInstagram, so if you're on an
Instagram, I am at.
I am Lauren powers.
I'm a bit of a nut over there,but I have a lot of content that
is related to what we aretalking about today and I put it
out there on purpose, toeducate and to hopefully it
(28:16):
plucks the nerve with somebody,and all my links are there, so
Instagram is the best way.
My website is there, which ismycortexcom M-Y-C-R-T-Xcom.
My podcast is up there tooPower Moves Health Marketing
Podcast.
So there's just all kinds ofways, and Will is going to be on
the podcast.
Speaker 1 (28:35):
I am and we're going to have all your information on
our show notes.
So, guys, if you're listeningto this and you're feeling as
inspired as I am, and if you'renot, then please get inspired as
I am and go to the show notesand look this woman up, because
I'll tell you, guys, I'm veryselective of who I have on the
show.
But there show, but there arevery special one percenters, and
Lauren is that one percent.
(28:56):
You have to reach out to her.
Well, I've always felt thatyou've done so much for me.
Already, as we're recordingthis, I've got my event coming
up that you when I.
You know, I think I teared upwhen I first met you because of
how impactful you were to me.
Speaker 2 (29:04):
We always tear up when we're talking with each
other no-transcript.
Speaker 1 (29:19):
Anything we need to cover.
Speaker 2 (29:20):
No, no, no, no.
I'm just excited to just thankyou for having me this topic,
let's, let's keep it top of mind.
Just remember y'all agentmarketing.
You heard it here first.
Speaker 1 (29:31):
Yes, lauren Powers is the person who taught you agent
marketing, and she taught methat in real time guys.
So we're right there together.
Speaker 2 (29:38):
We're all blessed, yes.
Speaker 1 (29:41):
Lauren, thank you again for being on the show.
I sure appreciate you.
Guys, thank you for taking timeto listen to today's episode.
If you found today'sinformation to be useful, could
you take a minute and help me?
I would love it if you couldleave a podcast review in your
app so that other people who arelooking for this information
can find it.
Plus, my dream is to have thelargest network of medical
(30:01):
entrepreneurs and leaders in theworld, so that together, we can
change healthcare to make itbetter for all.
So, in addition, if you canthink of anyone that you can
send this to, not only wouldthat mean a lot to me personally
, but it would build thisnetwork so that we can make
healthcare the way that we wantit.
Rock stars.
You have to listen to thisepisode all the way through.
It will change the game.
I get nothing financially outof this.
This person is Lauren Powers.
She is a leader.
She is a huge genius when itcomes to lots of things,
marketing being the key thing,marketing specifically for
healthcare, to get you newpatients.
(00:29):
I am so pumped about thisepisode.
Share it with everybody.
This is one of those risingtide moments that will help
raise all boats, all businesses,because we're going to talk
about how AI integrates withmarketing and how artificial
intelligence can automate thattop of funnel, which is like
that extra work that has tohappen.
She is going to explain themarketing process and how she
(00:50):
has customized, with anothergenius AI developer, this
solution for healthcare owners,company owners who are going to
be able to get new patients, butnot just new patients, guys
like automated patients that arebetter fits for your practice,
who pay their bills and do whatthey're supposed to do.
I know that sounds like a biglift, but it's going to be all
explained in this video, so I'vealready gone over a minute.
(01:12):
Guys, Enjoy the show.
Okay.
So, Lauren, you're themarketing expert in healthcare.
You have this wonderful new AIproduct my fans are going to
just love this thing.
Let's get right into CortexFirst of all.
Why is it called Cortex?
Speaker 2 (01:25):
Because we're the brains of the operation duh.
Speaker 1 (01:29):
Come on.
Speaker 2 (01:29):
It's AI.
We're handling it all for you.
Come on, it's the best.
Speaker 1 (01:33):
So it's AI-based marketing for medical doctors
and physical therapists andpeople in the outpatient space.
Tell me all about this product.
Speaker 2 (01:41):
Totally so.
Essentially, we've been in themarketing business for many,
many, many years and we've seenhow all these advances in
technology have really changedthe way that we work and changed
the way that we are able tosupport our practitioners and,
yes, all of our clients aremedical practice, wellness
(02:01):
clinic owners, dentists, thingsof that nature and there was
such a gap in their marketingefforts externally versus the
marketing efforts internally interms of lead management and
lead nurturing and all of thosethings, and it made our external
marketing efforts fail, if thatmakes sense right.
Speaker 1 (02:24):
It makes sense.
Speaker 2 (02:25):
We are regenerating leads, but it's like you know,
they're not talking to them.
The time to contact is, likeyou know, taken forever.
So what we've done is we'vetaken what we believe is the
best of AI and we've kind ofcornered this market for agent
marketing.
Okay, so that's going to be aterm that you're going to hear.
You can say you heard it herefirst.
Speaker 1 (02:46):
I heard it here on the Willpower podcast, first
with Lauren Powers.
Speaker 2 (02:49):
Yes, yes, you heard it here first.
So agent marketing is going totake over.
I know for healthcare it'sgoing to take it take over how
we run our business and how wemanage our leads and traffic.
So we've done is we've nicheddown and made a health-focused
agent.
So, Cortex, what she does, shechannels feminine energy.
(03:13):
So her name is Grace oh.
Speaker 1 (03:15):
I love that one.
Speaker 2 (03:15):
Grace is lovely, right?
Grace also happens to be thename of my goddaughter, who's in
college now and had aninternship doing some stuff with
AI, so it's so cute.
Speaker 1 (03:25):
So it's easy to say that you love Grace in every way
.
Speaker 2 (03:28):
I do and Grace is making us money and so, yes, we
love Grace, we really love.
Speaker 1 (03:33):
Grace, we really do Right.
Speaker 2 (03:34):
So yeah, so Grace is this super cool piece of
technology that basically makesit so.
Your leads your top funnel,which, in a lot of ways, are
your most precious opportunitiesto grow your business.
She's making sure that 24-7,all of those precious little
drops of gold are contacted andmanaged immediately.
(03:58):
So it's 24-7.
Agent marketing Answers thephone, two-way conversational.
She's talking to people.
Oh my God, yes, Like on thewebsite, you can actually hear
her in action and she says hey,this is Grace.
Speaker 1 (04:13):
What website is that?
What's the website?
It's?
Speaker 2 (04:15):
mycortexcom, and it's spelled C-R-T-X mycortexcom.
My C-R-T-Xcom got it myC-R-T-Xcom, got it MyCRTXcom and
you can see her in action.
You can actually call her, youcan talk to her.
It's totally interactive, right?
Because, honestly, like it'slike she's a little magician, so
she kind of lives in the ethers.
So the only way for you toexperience is to actually call
(04:37):
or, you know, actually interactwith it on the website and
essentially, yeah.
So imagine if you're runningads or running, you know, doing
lead gen for your business.
I know a lot of your, your, youraudience is practitioners
clinic owners oh yeah, they're,they're doing the, and most of
the time, uh, they, you don'thave this intricate sales
process.
(04:58):
You know, in your office or youhave someone who's just waiting
for the lead to just pop in.
Usually that's not the case,and if it is the case, you know.
More power to you, kudos to you.
But we have to lean in to whereAI is taking us in a safe way,
right, we're not talking aboutthe crazy stuff, but in a way to
really help us create moreprofitability in the time that
(05:20):
we have in a day, right?
So now what we're doing iswe're taking a person who could
be doing something moreprofitable for your business,
you know, as opposed to likechasing leads, repurpose her or
him into a more profitablesituation, making money for you,
and let the agent do the phonecalls, do the emails and do the
(05:44):
text messages, and then you'lljust be talking to essentially
vetted leads, or Patients thatreally want to come in and buy,
versus just getting generalinformation and clogging phone
lines and emails and text linesbecause it's all of that.
Speaker 1 (05:58):
That's the biggest chunk of our time spent at that
level.
For a lot of practice owners,these are the front desk
positions where there's peopleare just spending all this time
doing the simple interactionsand not getting the core work
done.
That's the most profitablestuff.
This is really groundbreakinginformation.
Speaker 2 (06:13):
Yeah, and think about it too.
Like we're training this, theAI, on you specifically, so it's
very, very custom to you.
Your pricing, the insurancesyou may take your approach to.
You know health care, whateverit is your story, she's trained
on that, right?
Imagine, you know a new frontdesk employee or somebody who's
(06:36):
you know two weeks in theirlearning curve is going to be
what.
A few weeks to a month Grace isready right now.
You know.
Weeks to months grace is readyright now.
You know.
Uh, you, it's, it's kind oftakes that learning curve out of
, out of the picture and againyou can focus your energies on
things that bring more profitinto the business, as opposed to
the, to the, to the things thatjust take their time, suck.
(06:57):
Right, and we're we?
What do we want?
More time, more money.
Speaker 1 (07:00):
Absolutely, absolutely, rockstars.
As Lauren is talking a coupleof key concepts I want to punch
for you for that.
She just said number one whenshe was talking about the
problem that she experiencedback in her early days of
marketing, which she's doneforever, and you heard in the
intro how I know her she's themarketing expert for her.
What she found is this thingcalled all the work they were
doing outside to bring in leadswas getting clogged when the the
(07:21):
doctor's office wasn't able tolike handle the work that she
was giving them for patients,and so one key concept I want to
punch, just globally, is thisidea that the bottlenecks and
the drops always occur athandoffs.
So whether that's frommarketing to conversion, or
whether that's front desk toback office or that's back
office to billing, the biggestpoints of resistance in our
(07:42):
business are in those keyelements.
And so when you can automatethe front to middle portion,
basically, what Lauren is sayinghere is that she found a
solution, using AI and hermarketing expertise, to automate
one of the key, most expensivelost revenue generating
opportunities in our business,which is that conversion of all
of the things that you do in thecommunity that relate to people
(08:04):
who show up in your practice.
So some all of you, I know asyou're listening you have two
elements.
You have somebody that you'reyou're just struggling hiring to
find someone great at the frontdesk.
Or you have a great person orpeople, but they're overwhelmed
because they're doing all thethings, all the profitable based
things, all the non-profitablebased things.
They're, they're just doing allof it.
(08:26):
So to have Lauren in Cortexremove that is game changing
because it frees them up, whichfrees you up, and then your time
spent is way more profitable.
This is such exciting stuff.
Speaker 2 (08:34):
It's so cool, right?
I'm leaning more and more andmore into AI, just for the
efficiency and optimization, andwhat we're also doing is
another layer to it.
So our marketing agent also hasa CRM that's attached to it, so
people may opt to not use itbecause they're using some of
(08:56):
the other softwares out therebut we have it set up to give
you really, really greatmarketing data, especially if
you're running paid advertising,so we can hook up to anybody's
lead gen.
All right, it doesn't need to beours in any way, and it gives
us a score of each lead thatcomes in.
What the score is is not acredit score.
(09:16):
It is a score based on thequality of your name, phone
number and email.
How many people have spam andbots and things that hit their
contact form right?
every day those are going to beout of your out of your ever see
them, right out of your purview, and what it'll do is it'll
score it.
You know what?
This is a good lead, because Ican tell she's got a linkedin
(09:38):
amazon and a facebook right.
Speaker 1 (09:40):
She's a real person right.
Speaker 2 (09:41):
And then obviously, the quality goes down when we
get into, like, the old hotmailemail addresses and AOL email
addresses that people put in forjunk just to, like, you know,
to grab your lead magnet orwhatever you're doing.
So I love that portion.
I'm really big on data, as youknow, using data to grow our
business.
Another thing, too it can alsoshow you the keywords that
(10:04):
somebody was typing to find you.
It'll also show you the landingpage that they landed on for
conversion, especially forpeople who have more intricate
campaigns.
Maybe in there have multiplepages and things floating out
there, but you can take thatinformation and that's a better
view of your business and howyour marketing is performing.
And that's a better view ofyour business and how your
marketing is performing.
(10:24):
So there are some other toolsthat we have in the background
just to help you be a moreefficient lead generator for
your business, which is sofantastic.
Speaker 1 (10:34):
I think part of my audience I know, as you were
talking, started to get lostbecause they're not as familiar
with terms like CRM, clientrelationship management,
software.
These are, oh no, I just wantto make sure I'm clear, because
we have lots, lots of ouraudience who was like it's just
following with you and but thisis part of your expertise is,
then, is knowing these elements.
So what is what is the softwareyou use?
Is it, is it something that youguys built or is it?
Speaker 2 (10:53):
we did it's proprietary.
It's proprietary we we took thetime and invested in our own
business I mean me and mypartner, bill extremely
visionary in our approach topractice, growth and marketing.
And, yeah, we invested in itourselves.
(11:13):
So it's custom built.
Speaker 1 (11:15):
That is so.
Congratulations on that, Lauren, and it feels to me.
I don't know, Bill.
I'm excited to get to meet him.
Speaker 2 (11:20):
Obviously.
He's super cool really too.
Speaker 1 (11:21):
It feels like you guys are a perfect blend of like
marketing and all of that withlike science and computers.
Yeah, so having that is isreally so.
It's.
The art in the science ofgetting new patients is Lauren
and Bill oh my gosh.
Speaker 2 (11:37):
And now we have a new podcast.
Speaker 1 (11:41):
That's true.
You guys are intersecting atthat, that place there between
those two, and it's if I havefound in my experience, lauren,
that when I am looking for asolution that I outsource,
there's usually a blend ofthings that make it powerful.
It's not usually just oneperson, because there's elements
to, there's nuances to everybusiness, especially in
healthcare.
Absolutely.
We have such a difficult time.
(12:02):
I remember so.
My uncle is a retired businessprofessor from the University of
Washington.
He had published numeroustextbooks that were used across
the country.
I'm not bragging because he'sactually I married into that.
He's my uncle through my wife,but I'll never forget him
sitting down.
We used to talk business forhours and he would tell me he's
like man.
There's five classifications ofbusiness, and the four are
(12:26):
mostly related to each other.
And then, over here in themiddle of nowhere, you have
healthcare.
Nothing ever connects orrelates to healthcare in the
business sense in the way thatthe other four do.
So that's what's so powerful,too, is that it's not just a
really cool AI marketingsoftware, but you were born in
this healthcare space.
Like that's where you havesharpened your teeth as an
(12:47):
expert marketer is understandingthose nuances of how to get a
lead or a potential patient tobe converted into becoming a
paid client.
And I think what people canrelate to as well is when they
aren't doing the funnel well,when they're not getting the
right leads.
That means they get patientsthat drive them crazy.
(13:07):
They get people who aren't goodfits.
So your system isn't even aboutjust offloading all those key
people or helping you replacepeople who aren't great and
converting all these sales.
It's about converting the rightpeople to become patients for
the doctors and the PTs and allthe different people who are
going to be trading.
I think that's that's a bigpart of that.
So how it seems, when I, when ILauren, I know you you light up
(13:30):
very easily in general, causeyou're just one of the most
magnetic people I've ever metYou're so sweet and I am, and
yet I you're just like on adifferent level of being lit up
around this Like this issomething it's exciting.
What do you see this being?
Speaker 2 (13:45):
So it's so easy for us to implement this, you know,
quickly, right, like formultiple, multiple practices.
Honestly, first, in terms ofjust building awareness, I want
everyone to be talking aboutagent marketing.
I want that to be a householdname or household thing where
(14:07):
you're like not cool If youdon't have, you know, somebody
like, oh, you're still managingyour own leads, like I want it
to be like that.
Okay, there, there's a certainlike a virality, if that's the
word.
I know, did I just make that up.
Speaker 1 (14:20):
I don't know.
I'm going to use it though,right.
Speaker 2 (14:25):
To that phrase right.
So I see that, and then,outside of that, I want we got
big goals.
We're looking at millions ofpractitioners that have this.
This is easy to implement aspart of their marketing and
their growth.
So this year our goal is to get1,000 users.
We are well on our way and thenwe're going to keep going and
(14:48):
keep going, and keep going.
Speaker 1 (14:49):
Yeah, and I love that your vision is so
transformative for thehealthcare space, because I've
learned this that most medicalowners, especially if they're
providers themselves I'velearned this that most medical
owners, especially if they'reproviders themselves, like if
they're an MD or PT or whatevera dentist, whatever their number
one fear is this thing calledrunning out of patients, and I
know why it is.
I had a friend of mine say thisonce to me.
(15:11):
He goes well, there's noproblem that more new patients
can't fix, and I rememberthinking you're insane.
It doesn't solve recruiting.
If anything, it makes thatworse.
It doesn't have anything to dowith revenue cycle management or
medical billing, but this ishow providers think, and I get
why we think that way because,as a PT myself, there's
something temporary and youremember this.
(15:33):
This is another thing that youcan relate to in the marketing
space.
You work hard to get a patient.
You get them better.
They're gone.
You've got to reconvert a brandnew person or hope the other
person needs you again, and soyou're in this constant state of
leaving it's the deadly churn.
Speaker 2 (15:49):
What do you call it?
The churn where it's like apatient in a patient out, a
patient in a patient out.
You can never get off thatcycle of churn.
Speaker 1 (15:56):
Yeah, and you pay people or you do it yourself to
like spin this wheel to keepproducing patients.
So, again, having somethingthat's super affordable, that is
automatically out there,spinning that is going to create
massive value and that allowsthe PT, the MD, the doc, the
dentist to start focusing on theparts of the businesses that
actually need their greaterattention.
(16:18):
Like, the quality of the careis always there.
Usually they have that mastered.
It's more about recruiting iswhat I've learned they really
stink at and they need help with, and so there's those elements
that I think that this will freethem their fears up.
It will actually give them waymore space and time because
they're not spending as muchmoney trying to reinvent the
wheel, patient after patientafter patient.
(16:38):
Like they're out there, there'ssomething out there constantly
just helping generate that.
The other thing I want you saidI really want to hit on is this
idea that you had said thisactually before we hit record is
that you know, this whole graceconcept of Cortex is there to
manage these leads that arebeing generated, and you
mentioned that Facebook andGoogle ads are becoming way less
(16:59):
predictable, and so let's talkabout that, because what I hear
is this potential, because Idon't think anyone who's
listening knows that.
So like I can see a PT goinglike I don't even know what to
do with a Facebook, or you know,so like, so, like, um, you know
.
First of all, you know, let'stalk about the predictable
nature of these things calledFacebook and Google ads and then
cause.
Obviously, if we can understandthat, then we can understand
(17:20):
how grace comes in and takesthose leads and converts or help
set them up or qualifies.
But talk to me about thatpredictable nature and then
offer support anywhere that youcan around how people can maybe
get help in that area.
Speaker 2 (17:32):
Absolutely so.
Um, over time, um, specifically,more specifically in the health
, health space um, it's becomingmore and more challenging for
ads to become predictable,meaning, like you give me X
amount of dollars based on pasthistory and algorithms, you can
get X amount back right, that'stypically what would be a
(17:53):
relationship between a marketerand a client and, in like the
influx of AI tools that theseactual advertising platforms are
using, we as marketers can'tkeep up with the updates faster
than they can keep up with theupdates Like the people that
actually work for Google andMeta.
(18:14):
Right, wow, it has.
It is.
It's starting to favor thealgorithms, quote unquote, are
starting to favor those that arespending a ton of money each
month, and by a ton I'm talking,like you know, five figures a
month or more.
Okay, and it is definitely andI'm not going to say you know,
I'm not a conspiracy theorist,but there's a lot of things
(18:36):
going on in politics and healthads are becoming.
There's so many policies forwhat you can do and say for a
health business.
It's really, really, reallychallenging.
You can't even run what theycall a purchase ad.
Like, let's say, you had alittle health course or
something you wanted to sell andyou just wanted people to click
(18:56):
and buy.
You can't do that if you're ahealth business.
Right, that was, that was takenaway a few months ago.
So, um, it's, it's.
We're like fine, okay, we'regonna play ball, we're gonna
play the way that that thesecompanies want us to play,
because, right for us to growour business, we still need to
advertise in some way, whetheryou pay for it or whether you
don't, and whether we like it ornot.
(19:18):
Google and facebook, you knowthose platforms run the world,
and so for advertising, they'rethe number one and number two
places to be seen or found.
So, with that said, because ofthis AI thing, the messing,
messing up, like you know, ourtargeting and our keywords, you
(19:39):
get more junk these days, then,and when I say junk, I mean very
, very low intention peopleopting into your advertising.
Speaker 1 (19:51):
Right, just like lots of like almost congested
traffic of people that aren'tnecessarily going where you want
them to go, where?
Speaker 2 (19:57):
you want it to go and where we found it to be more
predictable for things to gowhere we want them to go, where
you want it to go and where wefound it to be more predictable
for things to go where we wantthem to go.
We find ourselves sometimeslooking at our doctors like a
doctor will be advertising.
He lives in cleveland, ohio,but he's getting leads from new
york and we're just staring ateach other.
we're like we're not targetingnew york.
You know, I don't.
There's no new york zip codesthat we put in here.
(20:18):
Um, and that's a function ofthe software.
Yeah, yeah, right, so, uh, justdifferent things like that.
So, um, having a tool likeCortex and and Grace, kind of
sifting through the traffic foryou, still cause you, like I
said, we still have to advertise, right, or still.
You know, however, it is thatwe're generating traffic, we
still need to try to get new,new leads every day.
(20:39):
That's what we do asentrepreneurs, have the top
layer covered for you.
So, by the time you're talkingto people, the intentionality is
there and you should be moreexcited too.
I think it's more exciting togo to a list of hot leads, or
you wake up in the morning andlook at all these appointments
(21:01):
that were booked overnight or oryou know, with your, your
marketing working on in yourfavor, um, it just makes it more
energizing and motivating.
you know, absolutely I know thatfeeling exactly.
Speaker 1 (21:11):
You know, my one of my favorite quotes ever is that
production is the basis ofmorale.
So, production being the basisof morale, so what?
What's the fundamental elementof a good morale or high energy
(21:35):
is getting things done.
And so when we can put someefforts into things and like a
marketing effort, and wegenerate a, the community, like
that, feels like they're notspending money because it's
their time, but absolutelythey're spending probably the
most expensive dollar they canspend, which is their time,
versus investing in Facebook andGoogle ads.
So, um, do you support that?
Is there anything that you doto help that?
(21:56):
Or do you have?
Can you point people in theright direction when they need
help in that?
That, that space?
Speaker 2 (22:00):
Absolutely.
So a few things, um, and thereis something major will that I
neglected to uh to mention aboutwhy, um, this agent marketing
is just why I'm so passionateand excited about it.
But what you just mentioned interms of offering support and,
like you know, uh, and ways toto to help uh practitioners kind
of sift through all this likeyou know, uh, and ways to to to
(22:21):
help uh practitioners kind ofsift through all this like you
know what to do, and is our adsfor me?
A few things, um, one with our,with our company.
I forgot to tell you that Ihave an actual, like AI
marketing collective that comesalong with it.
So, for all of the, thesubscribers to our agent, they
(22:41):
get two two-hour, basicallymastermind type of sessions with
me where you're, with otherpractitioners, so like
businesses.
Speaker 1 (22:50):
It's a group call.
Yeah.
Speaker 2 (22:51):
Yeah, it's a group call and we're going through
marketing elements.
I'm looking at email campaigns.
I'm giving you new ideas onways to grow your business.
It really is just to put ourresources together and I'm
teaching you new tools in AI forprompting, for how to maybe
(23:12):
become more efficient in yourpractice.
It's a whole thing where you'recompletely supported for two,
two hour calls a month and thatis just has been the most
exciting thing.
Every time I show up peoplewith their questions.
We're looking at campaigns,different things like that.
Speaker 1 (23:28):
So that's really cool , because a lot of times doctors
aren't.
Obviously.
I don't want anyone listeningwho's an owner of the company to
do this themselves.
They can put someone in thatmastermind everything.
Then yeah, send your smartmarketer in the office to get on
these calls and really, reallyuse the tools that you're
(24:02):
investing in.
Speaker 2 (24:03):
So your tools are making you money, right?
There's no point in having anagent on the side answering all
of your leads if you don't evenknow what to do with them when
they get on the call.
Right, so there's.
It's important to feelsupported.
So, outside of that too, myagency actually does run ads,
and we do it with small budgetsand with large budgets and for
(24:26):
yes, so for, for healthbusinesses that are looking for,
you know, even the entry level.
I just want to put my toe inthe in the water.
Um, we don't cost a milliondollars for for a small campaign
like that We'd be happy tosupport.
You get on a call and theCortex agent is included, of
course, and the membership thatis so exciting, lauren, I you
(24:47):
know, for me I'm I again.
Speaker 1 (24:48):
I'm grateful that you're here for my audience, but
I'm very selfishly listening tothis conversation because we
have in my world, like I wassharing with you, this huge
inbound of business coming in.
Speaker 2 (24:57):
And.
Speaker 1 (24:58):
I think every healthcare provider who's
listening to this has enoughtime to listen to a podcast.
They're at a point probablywhere they have some momentum,
if not a lot, where patients areconstantly calling in because
they've got good word of mouth,other types of lead gen type
things that are causing peopleto call their practice, and so
my hope is that at Rockstars, asyou're listening to this, you
(25:18):
recognize a very core principlethat I live and die by, which is
that anything that's notdirectly tied to our core
revenue producing center of ourbusiness should be outsourced.
Anything that's not our corebusiness should be outsourced.
Yes, we can do medical billingcheaper in-house, but it's a
different business.
Find someone who does it betterso you don't have to worry
(25:39):
about it Marketing If you canfind a service like this.
What I love about this, lauren,is that my rock stars can go to
you and get their experience,not only creating the Facebook
and Google Google ads, that youcan train their people on how to
connect those dots, and thenyou have grace supporting all
the inflow so that they canfocus on learning how to like.
(26:00):
Like it's just.
It's a complete automatedsystem that you guys are
building and so selfishly, youknow I'm very excited about
talking later after this callabout how you can help virtual
rockstar which, by the way, Iwill say this, rockstars.
As you know, I work with virtualassistants.
That's my core business.
Uh, Lauren and I are earlystages discussing what it would
look like to put her services incombination with mine.
(26:21):
As you know, I have VAs thatare patient interacting, who are
handling all those calls, whoare all that.
So if we could combine thosetwo and create a mega force
that's crazy affordable, thatproduces way more new patients
and easier lifestyle with nomanagement.
Speaker 2 (26:36):
Oh my gosh, I think.
Speaker 1 (26:38):
anyway, I just see a day where we're standing in
front of thousands of people andthey're like thank you, we'll
have to walk out with our handslike, like held up high.
Speaker 2 (26:46):
I can see it.
I actually just saw that.
Thank you, me too.
Speaker 1 (26:49):
And it's so funny because the reason I say that is
because I remember man havingmy five locations and just
drowning.
And it was weird because evenat that stage, lauren, I had
enough inflow of business towhere I felt like I didn't need
to stress out about new patients, but it was still this constant
button of like well, newpatients are down this week oh
no, what are we going to do?
(27:10):
And I had these things that wewould do week.
Oh no, what are we going to do?
And I had these things that wewould do If I could have had the
peace of mind of likesomething's already out there,
always generating Something'sworking.
Speaker 2 (27:19):
Yeah, yeah, yeah, and there's nothing that you can
exchange for your peace.
Like you know, like just justthat, that, where it's like, oh,
it's just handled and it's adecision that you've made as the
leader of your business, youknow to to figure out new ways
and learn new skills and umother, like just other ways to
(27:40):
just enhance your practice.
Growth, putting more time backinto your life, that's what.
And peace, you know like,that's what we all want.
Speaker 1 (27:48):
Well, all right.
Well, Lauren, this has beensuch a phenomenal conversation.
I would love to.
How do people get ahold of you,Like, how does this look?
Speaker 2 (27:55):
Okay, so it's a few different ways you can.
Um, I love talking to people onInstagram, so if you're on an
Instagram, I am at.
I am Lauren powers.
I'm a bit of a nut over there,but I have a lot of content that
is related to what we aretalking about today and I put it
out there on purpose, toeducate and to hopefully it
(28:16):
plucks the nerve with somebody,and all my links are there, so
Instagram is the best way.
My website is there, which ismycortexcom M-Y-C-R-T-Xcom.
My podcast is up there tooPower Moves Health Marketing
Podcast.
So there's just all kinds ofways, and Will is going to be on
the podcast.
Speaker 1 (28:35):
I am and we're going to have all your information on
our show notes.
So, guys, if you're listeningto this and you're feeling as
inspired as I am, and if you'renot, then please get inspired as
I am and go to the show notesand look this woman up, because
I'll tell you, guys, I'm veryselective of who I have on the
show.
But there show, but there arevery special one percenters, and
Lauren is that one percent.
(28:56):
You have to reach out to her.
Well, I've always felt thatyou've done so much for me.
Already, as we're recordingthis, I've got my event coming
up that you when I.
You know, I think I teared upwhen I first met you because of
how impactful you were to me.
Speaker 2 (29:04):
We always tear up when we're talking with each
other no-transcript.
Speaker 1 (29:19):
Anything we need to cover.
Speaker 2 (29:20):
No, no, no, no.
I'm just excited to just thankyou for having me this topic,
let's, let's keep it top of mind.
Just remember y'all agentmarketing.
You heard it here first.
Speaker 1 (29:31):
Yes, lauren Powers is the person who taught you agent
marketing, and she taught methat in real time guys.
So we're right there together.
Speaker 2 (29:38):
We're all blessed, yes.
Speaker 1 (29:41):
Lauren, thank you again for being on the show.
I sure appreciate you.
Guys, thank you for taking timeto listen to today's episode.
If you found today'sinformation to be useful, could
you take a minute and help me?
I would love it if you couldleave a podcast review in your
app so that other people who arelooking for this information
can find it.
Plus, my dream is to have thelargest network of medical
(30:01):
entrepreneurs and leaders in theworld, so that together, we can
change healthcare to make itbetter for all.
So, in addition, if you canthink of anyone that you can
send this to, not only wouldthat mean a lot to me personally
, but it would build thisnetwork so that we can make
healthcare the way that we wantit.
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