July 29, 2025 • 17 mins
Are you an entrepreneur feeling trapped by your business? In this episode of the Will Power Podcast, Will Humphreys dives deep into Dan Martell's game-changing book, "Buy Back Your Time." Discover why hiring isn't just about growth, but about reclaiming your most precious asset: time.
Will shares personal struggles, including a powerful story of burnout, to illustrate the critical shift in perspective needed. Learn about:
- The Buyback Rate Formula: Calculate your hourly value and understand which tasks are costing you profit.
- The Time and Energy Audit: Identify what drains you and what energizes you to truly align your work with your genius.
- The Four Task Levels: Distinguish between $10, $100, $1,000, and $10,000 an hour tasks and learn to live in your highest value zone.
- The Replacement Ladder: Understand the strategic order of hiring to systematically free up your time and energy.
Stop building a prison and start building a life you love! Will even offers to buy a copy of "Buy Back Your Time" for listeners who reach out. Tune in and start your journey to a more present, energized, and free life.
Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.
Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.
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Transcript
Episode Transcript
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Speaker 1 (00:03):
Next on the Real PTs of Coccyx County.
Paperwork.
Crazy insurance and patientcare can make you lose your mind
.
Dude, I would have been thisstressed out if I found out
Chick-fil-A is closed on Sundays.
Dude, what you need to do isget on the 202, take it to
Moholland and subscribe to theStress-Free PT Newsletter.
(00:27):
Dude, I know how to get on theMoholland.
What I need to know is how thisStress-Free PT Newsletter,
which comes out weekly, outlay,dude, don't you know?
Stress is the new smoking.
You need to take the antidote.
The newsletter comes out everyweek and totally provides you
with fun information ways totake the antidote.
The newsletter comes out everyweek and totally provides you
with fun information ways tode-stress.
(00:48):
It totally blows your mind.
So subscribe to the stress-freePT newsletter today.
Stress PT newsletter made byPTs for PTs, launching on July
21st.
Speaker 2 (01:07):
How many is going to get better than?
Speaker 1 (01:09):
that we nailed it.
Speaker 2 (01:21):
Welcome back to another episode of the Willpower
Podcast.
Welcome back to another episodeof the Willpower Podcast In
this great season of AI versusVAs.
Today we're doing an in-depthbook review.
We're going to give you the 20%that you have to know.
That is the most importantinformation of the book.
Buy Back your Time by DanMartell.
This book changed the way Ithought about freedom.
(01:42):
It completely revolutionizedhow I actually created freedom,
and I am excited because by theend of this episode, I promise
you you're going to make one ortwo decisions that will
immediately increase your timeand flexibility.
How cool is that?
So I'm not going to pull anypunches.
I'm going to share real lifeexperiences, but I'm also going
to illustrate these conceptsclearly and for anyone who wants
(02:04):
a free copy of this book, Iwill buy it for you, I know.
So listen it, just let me know,respond to me and we'll make
sure we get you a copy of it.
But buy back your time by DanMartell opens the book with this
core idea that you don't hireto grow your business, you hire
to buy back your time.
Let that sink in.
Too many entrepreneurs buildbusinesses in a way that box
(02:26):
them in.
We almost create our ownprisons right.
Then we hang the open forbusiness sign on the cell that
we've just created for ourselves.
This part hit me really hardbecause I remember thinking
about every hire that I had andhow that scaled me up.
There was this one time when Iwas driving home from an
(02:49):
accountability meeting fromFlorence, arizona that's where
my practice was.
I had a 45 minute drive and myheart started palpitating.
I will never forget drivingthere and having it skip almost
every third beat.
I'm sure many of you may havehad heart palpitations before.
This one was absolutelyconnected to the stress of that
stressful meeting.
But it wasn't just that meeting, right, it was an accumulation
(03:11):
of all the stats, all thecountless hours, the treating
and this person that I'd hired.
I remember thinking why did Ihire this person?
I'm hiring to make my lifeeasier, but all it's doing is
making it worse.
And it's because I was hiringto grow.
So, as I would hire, I wouldtake on more responsibility
because I was overseeing thepeople and all of my own tasks.
(03:34):
And then I realize now, when wehire, the importance is for us
to be able to be freed upimmediately.
Martel says the goal isn't justmore money, it's a way to create
a life where you can wake upexcited.
So right now, do you rock star?
Do you wake up excited?
If you do, turn off the episode?
(03:55):
If you don't, and you'd like to, let's get right into these
concepts, because this starts byunderstanding a concept he goes
over called the buyback rate.
Okay, so what is the buybackrate?
The buyback rate is a way ofhelping us understand the value,
literally to the dollar, ofwhere we spend our time.
So there's a formula that heshares.
(04:16):
It's called the buyback rateformula.
Your buyback rate is equal toyour annual income divided by
2000 times four.
And I don't want to get intothe how he created that.
I just want to share it withyou for an example, so you can
learn the concept.
So you can do it right now asyou're driving or working out in
your head.
So you take your annual salaryor how much you make at the end
(04:37):
of the year.
That maybe that's variable.
Take an average For an example.
Let's say that you make $200,000a year.
I can hear some of you laughingbecause you don't make anywhere
near that.
But for the sake of thisepisode, if you make $200,000 a
year, you divide it by 2,000hours, which is a typical work
year, and that equals $100 anhour.
(04:58):
But then you multiply it byfour to get your buyback rate.
That means you should never, inthis case, times four is $400,
right?
$200,000 a year divided by 2000hours, times four is $400.
That means you should never doa task that costs less than $400
an hour to outsource.
(05:20):
But you might be thinking, well, I don't have the money, like I
almost don't have profits now,and it's because you're spending
all your time doing minimumwage work, work less valuable
than your buyback rate.
That's why you don't haveprofits.
So this is a bit of a journeyto get there, but I want you to
really let that principle sinkin and start identifying how you
(05:43):
you can start doing things andgoing wow, this is something
that's below my buyback rate orabove it.
When I first hired my firstvirtual assistant, it was really
scary for me, because it wasone of those things where it's
like, how do I trust this personand all these different
elements of that, and the firstone actually didn't go well.
I ended up letting them go.
This was long before I everthought about doing what I do
(06:05):
now.
But then I met Kim.
Kim was a virtual assistant andI'll never forget this.
I had a project that was due.
It was a presentation.
The project was for me tocreate a presentation.
I was going to talk about itand normally I spend hours
(06:25):
creating these presentations,but this time I left her a voice
memo and I just kind of roughlytalked it out.
I didn't even outline it.
I said, hey, the topic is onthis and I just went through it
Could you just throw some slidestogether?
And I remember thinking goshthat that was maybe 10 minutes
of my time and I don't even knowif I gave her good information.
But whatever she gave me wouldhelp me minimize the hours I
would normally spend on aPowerPoint and within I went to
bed.
The next day I woke up, it wasdone and it wasn't perfect, but
(06:49):
it was 10 times better than Icould ever done on my own.
It was so much more thoughtfuland creative and I just did some
minor tweaking and I calculatedmy time.
I spent exactly 30 minutes onsomething that would have taken
me three to four hours.
My VA, who costs $12 an hour,did something for me that I
would have spent three to fourhours of my time.
That's how you get profitableagain is by understanding these
(07:11):
relationships and helping youget to that place.
So the next part of his book isgoing into something he calls
the time and energy audit.
So now that you know yourbuyback rate, you have to
understand where your time isgoing to go.
Like, where should you bespending time?
Because some things might beworth your buyback rate but
(07:32):
maybe it drains your soul.
So before you can buy back yourtime, you have to know where
your time is going.
And Dan Martell's time andenergy audit has you list out
everything you do in a week andthen rate it.
It's very simple you just listeverything you do in a week.
I recommend having a piece ofpaper and a pen wherever you go,
and every after you dosomething you write it down and
then you say does this drain orenergize me?
(07:54):
Am I great at this or am I justgood enough?
Your goal is really simple Toeliminate, delegate or automate
anything that drains you ordoesn't require your genius.
Think about that Eliminate,delegate or automate anything
that doesn't drain you.
Right?
(08:15):
He uses the word genius and Ijust want to put a side plug in
for one of my favorite booksthat's been transformational
called the six working geniuses.
There's an episode fromMichelle Bambinick from the
willpower podcast.
Go back and listen to thatepisode.
That episode will actually helpyou understand how to identify
what your geniuses are.
And this isn't some like atheory or like personality test
(08:36):
guys.
This is a tried and truetactical application that I have
seen in very successful billionyes, billion dollar companies
that I'm associated with.
So as I've gone into my worldof like identifying what gives
me energy, that alone has freedme up mentally.
I used to do a lot of coaching.
(08:58):
When I first sold my privatepractice, I started a billing
company and I started coachingpeople because that's just a
natural progression and I knewI'd be very good at it.
And I had this dream of beingfamous in a way of like not
famous, but like having thislarge clientele base and being
this big, impactful coach.
And guess what?
I was really good at it.
This isn't I mean, there's alot of things I suck at but like
(09:21):
that I was really good at it.
But I felt horrible.
I did this for three years.
I remember having a day where Ihad back-to-back coaching
clients and I'd go home and tellmy wife that I am just drained,
maybe my testosterone is low,like something was wrong with me
.
And then I took the six workinggeniuses test and realized that
I don't get energy fromcoaching one-on-one.
(09:43):
As a matter of fact, it's oneof my sabotages.
So when I realized that what Ido get energy from is
galvanizing or teaching groupsof people which again, I didn't
think there was a big differencebetween the two.
But boy is there, put me infront of a group of people all
day long, but do not put meone-on-one.
It's just who I am.
So identifying how ouractivities drain us or fulfill
(10:05):
us is an essential step ofgetting free, because once you
understand what you should andshouldn't be doing, then you can
understand where I want to putall of my time and energy.
And that's what's cool.
Imagine a long day of work thatyou're doing things that you
love.
How differently you show upwhen you get home.
It's truly amazing.
Now let's get into Dan Martell'sbreakdown of the different task
(10:27):
levels.
He says that there are fourdifferent types of tasks.
There's $10 an hour tasks.
These are things like adminwork or scheduling emails, et
cetera.
By the way, how much time doyou spend in your email?
The second classification is$100 an hour tasks.
This would be content creation,networking, hiring, like higher
level stuff for sure.
(10:48):
10 times the other task.
Then we go 10X above that.
The third classification is$1,000 an hour tasks.
These are strategic decisionsproduct development.
If you've ever paid a coach tocome help you build the high
level function of your company,you understand this $1,000 an
hour piece.
But then you've got the fourthlevel.
(11:08):
That's $10,000 an hour task,right, this is huge.
This is public speaking, bookwriting, scaling companies to
the next multiple.
So you have these four levels,right, and if you want to grow
your business and your joy,you've got to live.
You have to live in the thirdand the fourth level.
(11:29):
So if you're not doing $10,000an hour work, you're building
someone else's dream.
That's a real quote from thebook.
Now, that path from here tothere might seem impossible, but
I want you to just stay patient.
Today's episode is just aboutunderstanding these concepts.
Maybe you have to listen tothis episode repeatedly, but
it's important that youunderstand them, because once
(11:49):
you get it, you will nottolerate any activity that's not
worth your genius or time, andthat's what we call setting
healthy boundaries.
We talk about this throughoutthe entire season how creating
lasting freedom is aboutcreating boundaries, and what's
really powerful is when you paysomeone else it can be a VA or
somebody else who sets them foryou.
(12:12):
I am a huge people pleaser.
I have the hardest time sayingno.
So please don't ask me to doanything, because I'll probably
say yes, but my VA.
I put her in charge of mycalendar, my email, and said do
not let me touch it.
Do not let me touch it untilyou've touched it first, or I,
in the calendar's case, approveit.
She has to approve what I add,and that has changed my life.
(12:32):
She has eliminated and been thebad guy telling people no left
and right, and has freed me up.
Do I feel like I'm lettingpeople down?
Not at all.
I've learned that there's a lotof takers out there.
Healthcare entrepreneurs aretypically givers and those
takers they don't care If theydon't get it from you, they'll
just go try to get it fromsomebody else.
Isn't that interesting?
So okay, guys, now we're goingto talk about how to replace the
(12:55):
things that we're doing.
We mentioned now what you'reworth.
We talked about how to measureenergy.
Now we're going to talk abouthow to replace, actually get rid
of the things off your plate.
So there's a thing called thereplacement ladder that Dan
Martell talks about, and it'sthe order of who we have to hire
next.
Because, when we remember, whydo we hire?
To get our freedom.
We don't hire to grow, we hireto be free.
(13:17):
Here's the order First,administrative assistant.
Two, a customer support or opshelp.
Three, content or marketingsupport.
Four, sales assistant.
And five, delivery.
The fourth one is the one thathealthcare providers struggle
with, because this book wasobviously written for general
(13:38):
business owners A salesassistant.
Who is that in your business,can you guess?
Well, for a lot of privatepractices that could be the
front desk.
Who's the person receivinginbound calls to schedule new
leads or clients?
For many it's the front desk.
It could also be your providersit depends how you're
structured.
But getting support in thoseareas from people who are great
(14:01):
at it is a game changer.
And talk about return oninvestment.
Instead of having the personwho's showing up to work like
they're doing you a favor, whatif you had a front desk or a
sales assistant who took thecalls, who understood how to do
sales and got more new patientson your schedule?
They would be worth theirweight in gold, wouldn't they?
So imagine having those fiveroles taken together so to climb
(14:24):
the ladder in this order.
You'll just create chaos, right?
You can't necessarily doeverything the exact same way.
So remember, how you helpclients through this ladder at
your business is going to bedependent upon where you are,
but that's the replacement orderfor that reason.
So if you don't know where tobegin, just start with number
one administrative assistant,and if you need help, of course
(14:46):
I'm happy to recommend mycompany or someone else's that
can help you find that offshoreperson who can help you.
All right, guys, that is reallythe book in a nutshell.
This is a micro episode.
I didn't want to overwhelm you,but I am so excited about this.
Just remember that Dan Martelland myself don't want to just
save you time.
We want you to love your lifeagain.
Like we said at the beginningof this episode, the most
(15:08):
powerful part of this journey isfor you to wake up excited and
energized.
If we can help you achieve that, that is my life's mission, at
least, because the whole purposeof this podcast is to free you
up so that you can savehealthcare, so that you can
improve the patient journey, butso that you can make it to
dinner with your kids and bepresent.
(15:30):
I know all too well how hard itis to be at that dinner table,
exhausted or distracted.
So please, let's follow thechallenge that Dan Martell
leaves at the end of his book.
He says don't wait until you'reburned out or max out to buy
back your time.
Don't wait until you're burnedout or maxed out to buy back
your time.
Start today.
Small steps, big freedom.
(15:51):
So you listening to this podcastalone.
If you feel overwhelmed, justtake one of those things we
talked about.
That's all you need to do.
You have this recording.
You can come back to this.
You don't have to read the book, but if you want the book, I'll
buy it for you.
I want you to be free.
So remember if you're feelingstuck, your calendar is a
reflection of your priorities,your fears and your beliefs
(16:14):
about what's possible.
What's on your calendar rightnow?
Rockstar?
That doesn't belong?
What's on there?
What could happen if you wereable to free that up, even by
five hours a week?
What would life feel like foryou?
Interesting, if this episode hithome and you're thinking I need
help buying back my time?
You're not alone.
(16:35):
This is exactly why I startedmy company, virtual Rockstar,
and in this podcast in general.
But just remember, guys, to bepatient.
At the end of the day, that isthe most important piece is to
never give up, because when wefight for our freedom, when we
are fighting for this life ofours that we deserve, we're
really fighting for the peoplewho have helped us get here Our
(16:57):
kids, our spouse, our family,our parents.
They want us to be happy, theywant us to be free.
So remember, what you're doingis special, but it can't come at
the cost of your freedom.
Thanks for tuning into theWillpower Podcast.
As always, this is WillHumphries, reminding you to lead
with love, live on purpose andnever give up your freedom.
Until next time.
Next on the Real PTs of Coccyx County.
Paperwork.
Crazy insurance and patientcare can make you lose your mind
.
Dude, I would have been thisstressed out if I found out
Chick-fil-A is closed on Sundays.
Dude, what you need to do isget on the 202, take it to
Moholland and subscribe to theStress-Free PT Newsletter.
(00:27):
Dude, I know how to get on theMoholland.
What I need to know is how thisStress-Free PT Newsletter,
which comes out weekly, outlay,dude, don't you know?
Stress is the new smoking.
You need to take the antidote.
The newsletter comes out everyweek and totally provides you
with fun information ways totake the antidote.
The newsletter comes out everyweek and totally provides you
with fun information ways tode-stress.
(00:48):
It totally blows your mind.
So subscribe to the stress-freePT newsletter today.
Stress PT newsletter made byPTs for PTs, launching on July
21st.
Speaker 2 (01:07):
How many is going to get better than?
Speaker 1 (01:09):
that we nailed it.
Speaker 2 (01:21):
Welcome back to another episode of the Willpower
Podcast.
Welcome back to another episodeof the Willpower Podcast In
this great season of AI versusVAs.
Today we're doing an in-depthbook review.
We're going to give you the 20%that you have to know.
That is the most importantinformation of the book.
Buy Back your Time by DanMartell.
This book changed the way Ithought about freedom.
(01:42):
It completely revolutionizedhow I actually created freedom,
and I am excited because by theend of this episode, I promise
you you're going to make one ortwo decisions that will
immediately increase your timeand flexibility.
How cool is that?
So I'm not going to pull anypunches.
I'm going to share real lifeexperiences, but I'm also going
to illustrate these conceptsclearly and for anyone who wants
(02:04):
a free copy of this book, Iwill buy it for you, I know.
So listen it, just let me know,respond to me and we'll make
sure we get you a copy of it.
But buy back your time by DanMartell opens the book with this
core idea that you don't hireto grow your business, you hire
to buy back your time.
Let that sink in.
Too many entrepreneurs buildbusinesses in a way that box
(02:26):
them in.
We almost create our ownprisons right.
Then we hang the open forbusiness sign on the cell that
we've just created for ourselves.
This part hit me really hardbecause I remember thinking
about every hire that I had andhow that scaled me up.
There was this one time when Iwas driving home from an
(02:49):
accountability meeting fromFlorence, arizona that's where
my practice was.
I had a 45 minute drive and myheart started palpitating.
I will never forget drivingthere and having it skip almost
every third beat.
I'm sure many of you may havehad heart palpitations before.
This one was absolutelyconnected to the stress of that
stressful meeting.
But it wasn't just that meeting, right, it was an accumulation
(03:11):
of all the stats, all thecountless hours, the treating
and this person that I'd hired.
I remember thinking why did Ihire this person?
I'm hiring to make my lifeeasier, but all it's doing is
making it worse.
And it's because I was hiringto grow.
So, as I would hire, I wouldtake on more responsibility
because I was overseeing thepeople and all of my own tasks.
(03:34):
And then I realize now, when wehire, the importance is for us
to be able to be freed upimmediately.
Martel says the goal isn't justmore money, it's a way to create
a life where you can wake upexcited.
So right now, do you rock star?
Do you wake up excited?
If you do, turn off the episode?
(03:55):
If you don't, and you'd like to, let's get right into these
concepts, because this starts byunderstanding a concept he goes
over called the buyback rate.
Okay, so what is the buybackrate?
The buyback rate is a way ofhelping us understand the value,
literally to the dollar, ofwhere we spend our time.
So there's a formula that heshares.
(04:16):
It's called the buyback rateformula.
Your buyback rate is equal toyour annual income divided by
2000 times four.
And I don't want to get intothe how he created that.
I just want to share it withyou for an example, so you can
learn the concept.
So you can do it right now asyou're driving or working out in
your head.
So you take your annual salaryor how much you make at the end
(04:37):
of the year.
That maybe that's variable.
Take an average For an example.
Let's say that you make $200,000a year.
I can hear some of you laughingbecause you don't make anywhere
near that.
But for the sake of thisepisode, if you make $200,000 a
year, you divide it by 2,000hours, which is a typical work
year, and that equals $100 anhour.
(04:58):
But then you multiply it byfour to get your buyback rate.
That means you should never, inthis case, times four is $400,
right?
$200,000 a year divided by 2000hours, times four is $400.
That means you should never doa task that costs less than $400
an hour to outsource.
(05:20):
But you might be thinking, well, I don't have the money, like I
almost don't have profits now,and it's because you're spending
all your time doing minimumwage work, work less valuable
than your buyback rate.
That's why you don't haveprofits.
So this is a bit of a journeyto get there, but I want you to
really let that principle sinkin and start identifying how you
(05:43):
you can start doing things andgoing wow, this is something
that's below my buyback rate orabove it.
When I first hired my firstvirtual assistant, it was really
scary for me, because it wasone of those things where it's
like, how do I trust this personand all these different
elements of that, and the firstone actually didn't go well.
I ended up letting them go.
This was long before I everthought about doing what I do
(06:05):
now.
But then I met Kim.
Kim was a virtual assistant andI'll never forget this.
I had a project that was due.
It was a presentation.
The project was for me tocreate a presentation.
I was going to talk about itand normally I spend hours
(06:25):
creating these presentations,but this time I left her a voice
memo and I just kind of roughlytalked it out.
I didn't even outline it.
I said, hey, the topic is onthis and I just went through it
Could you just throw some slidestogether?
And I remember thinking goshthat that was maybe 10 minutes
of my time and I don't even knowif I gave her good information.
But whatever she gave me wouldhelp me minimize the hours I
would normally spend on aPowerPoint and within I went to
bed.
The next day I woke up, it wasdone and it wasn't perfect, but
(06:49):
it was 10 times better than Icould ever done on my own.
It was so much more thoughtfuland creative and I just did some
minor tweaking and I calculatedmy time.
I spent exactly 30 minutes onsomething that would have taken
me three to four hours.
My VA, who costs $12 an hour,did something for me that I
would have spent three to fourhours of my time.
That's how you get profitableagain is by understanding these
(07:11):
relationships and helping youget to that place.
So the next part of his book isgoing into something he calls
the time and energy audit.
So now that you know yourbuyback rate, you have to
understand where your time isgoing to go.
Like, where should you bespending time?
Because some things might beworth your buyback rate but
(07:32):
maybe it drains your soul.
So before you can buy back yourtime, you have to know where
your time is going.
And Dan Martell's time andenergy audit has you list out
everything you do in a week andthen rate it.
It's very simple you just listeverything you do in a week.
I recommend having a piece ofpaper and a pen wherever you go,
and every after you dosomething you write it down and
then you say does this drain orenergize me?
(07:54):
Am I great at this or am I justgood enough?
Your goal is really simple Toeliminate, delegate or automate
anything that drains you ordoesn't require your genius.
Think about that Eliminate,delegate or automate anything
that doesn't drain you.
Right?
(08:15):
He uses the word genius and Ijust want to put a side plug in
for one of my favorite booksthat's been transformational
called the six working geniuses.
There's an episode fromMichelle Bambinick from the
willpower podcast.
Go back and listen to thatepisode.
That episode will actually helpyou understand how to identify
what your geniuses are.
And this isn't some like atheory or like personality test
(08:36):
guys.
This is a tried and truetactical application that I have
seen in very successful billionyes, billion dollar companies
that I'm associated with.
So as I've gone into my worldof like identifying what gives
me energy, that alone has freedme up mentally.
I used to do a lot of coaching.
(08:58):
When I first sold my privatepractice, I started a billing
company and I started coachingpeople because that's just a
natural progression and I knewI'd be very good at it.
And I had this dream of beingfamous in a way of like not
famous, but like having thislarge clientele base and being
this big, impactful coach.
And guess what?
I was really good at it.
This isn't I mean, there's alot of things I suck at but like
(09:21):
that I was really good at it.
But I felt horrible.
I did this for three years.
I remember having a day where Ihad back-to-back coaching
clients and I'd go home and tellmy wife that I am just drained,
maybe my testosterone is low,like something was wrong with me
.
And then I took the six workinggeniuses test and realized that
I don't get energy fromcoaching one-on-one.
(09:43):
As a matter of fact, it's oneof my sabotages.
So when I realized that what Ido get energy from is
galvanizing or teaching groupsof people which again, I didn't
think there was a big differencebetween the two.
But boy is there, put me infront of a group of people all
day long, but do not put meone-on-one.
It's just who I am.
So identifying how ouractivities drain us or fulfill
(10:05):
us is an essential step ofgetting free, because once you
understand what you should andshouldn't be doing, then you can
understand where I want to putall of my time and energy.
And that's what's cool.
Imagine a long day of work thatyou're doing things that you
love.
How differently you show upwhen you get home.
It's truly amazing.
Now let's get into Dan Martell'sbreakdown of the different task
(10:27):
levels.
He says that there are fourdifferent types of tasks.
There's $10 an hour tasks.
These are things like adminwork or scheduling emails, et
cetera.
By the way, how much time doyou spend in your email?
The second classification is$100 an hour tasks.
This would be content creation,networking, hiring, like higher
level stuff for sure.
(10:48):
10 times the other task.
Then we go 10X above that.
The third classification is$1,000 an hour tasks.
These are strategic decisionsproduct development.
If you've ever paid a coach tocome help you build the high
level function of your company,you understand this $1,000 an
hour piece.
But then you've got the fourthlevel.
(11:08):
That's $10,000 an hour task,right, this is huge.
This is public speaking, bookwriting, scaling companies to
the next multiple.
So you have these four levels,right, and if you want to grow
your business and your joy,you've got to live.
You have to live in the thirdand the fourth level.
(11:29):
So if you're not doing $10,000an hour work, you're building
someone else's dream.
That's a real quote from thebook.
Now, that path from here tothere might seem impossible, but
I want you to just stay patient.
Today's episode is just aboutunderstanding these concepts.
Maybe you have to listen tothis episode repeatedly, but
it's important that youunderstand them, because once
(11:49):
you get it, you will nottolerate any activity that's not
worth your genius or time, andthat's what we call setting
healthy boundaries.
We talk about this throughoutthe entire season how creating
lasting freedom is aboutcreating boundaries, and what's
really powerful is when you paysomeone else it can be a VA or
somebody else who sets them foryou.
(12:12):
I am a huge people pleaser.
I have the hardest time sayingno.
So please don't ask me to doanything, because I'll probably
say yes, but my VA.
I put her in charge of mycalendar, my email, and said do
not let me touch it.
Do not let me touch it untilyou've touched it first, or I,
in the calendar's case, approveit.
She has to approve what I add,and that has changed my life.
(12:32):
She has eliminated and been thebad guy telling people no left
and right, and has freed me up.
Do I feel like I'm lettingpeople down?
Not at all.
I've learned that there's a lotof takers out there.
Healthcare entrepreneurs aretypically givers and those
takers they don't care If theydon't get it from you, they'll
just go try to get it fromsomebody else.
Isn't that interesting?
So okay, guys, now we're goingto talk about how to replace the
(12:55):
things that we're doing.
We mentioned now what you'reworth.
We talked about how to measureenergy.
Now we're going to talk abouthow to replace, actually get rid
of the things off your plate.
So there's a thing called thereplacement ladder that Dan
Martell talks about, and it'sthe order of who we have to hire
next.
Because, when we remember, whydo we hire?
To get our freedom.
We don't hire to grow, we hireto be free.
(13:17):
Here's the order First,administrative assistant.
Two, a customer support or opshelp.
Three, content or marketingsupport.
Four, sales assistant.
And five, delivery.
The fourth one is the one thathealthcare providers struggle
with, because this book wasobviously written for general
(13:38):
business owners A salesassistant.
Who is that in your business,can you guess?
Well, for a lot of privatepractices that could be the
front desk.
Who's the person receivinginbound calls to schedule new
leads or clients?
For many it's the front desk.
It could also be your providersit depends how you're
structured.
But getting support in thoseareas from people who are great
(14:01):
at it is a game changer.
And talk about return oninvestment.
Instead of having the personwho's showing up to work like
they're doing you a favor, whatif you had a front desk or a
sales assistant who took thecalls, who understood how to do
sales and got more new patientson your schedule?
They would be worth theirweight in gold, wouldn't they?
So imagine having those fiveroles taken together so to climb
(14:24):
the ladder in this order.
You'll just create chaos, right?
You can't necessarily doeverything the exact same way.
So remember, how you helpclients through this ladder at
your business is going to bedependent upon where you are,
but that's the replacement orderfor that reason.
So if you don't know where tobegin, just start with number
one administrative assistant,and if you need help, of course
(14:46):
I'm happy to recommend mycompany or someone else's that
can help you find that offshoreperson who can help you.
All right, guys, that is reallythe book in a nutshell.
This is a micro episode.
I didn't want to overwhelm you,but I am so excited about this.
Just remember that Dan Martelland myself don't want to just
save you time.
We want you to love your lifeagain.
Like we said at the beginningof this episode, the most
(15:08):
powerful part of this journey isfor you to wake up excited and
energized.
If we can help you achieve that, that is my life's mission, at
least, because the whole purposeof this podcast is to free you
up so that you can savehealthcare, so that you can
improve the patient journey, butso that you can make it to
dinner with your kids and bepresent.
(15:30):
I know all too well how hard itis to be at that dinner table,
exhausted or distracted.
So please, let's follow thechallenge that Dan Martell
leaves at the end of his book.
He says don't wait until you'reburned out or max out to buy
back your time.
Don't wait until you're burnedout or maxed out to buy back
your time.
Start today.
Small steps, big freedom.
(15:51):
So you listening to this podcastalone.
If you feel overwhelmed, justtake one of those things we
talked about.
That's all you need to do.
You have this recording.
You can come back to this.
You don't have to read the book, but if you want the book, I'll
buy it for you.
I want you to be free.
So remember if you're feelingstuck, your calendar is a
reflection of your priorities,your fears and your beliefs
(16:14):
about what's possible.
What's on your calendar rightnow?
Rockstar?
That doesn't belong?
What's on there?
What could happen if you wereable to free that up, even by
five hours a week?
What would life feel like foryou?
Interesting, if this episode hithome and you're thinking I need
help buying back my time?
You're not alone.
(16:35):
This is exactly why I startedmy company, virtual Rockstar,
and in this podcast in general.
But just remember, guys, to bepatient.
At the end of the day, that isthe most important piece is to
never give up, because when wefight for our freedom, when we
are fighting for this life ofours that we deserve, we're
really fighting for the peoplewho have helped us get here Our
(16:57):
kids, our spouse, our family,our parents.
They want us to be happy, theywant us to be free.
So remember, what you're doingis special, but it can't come at
the cost of your freedom.
Thanks for tuning into theWillpower Podcast.
As always, this is WillHumphries, reminding you to lead
with love, live on purpose andnever give up your freedom.
Until next time.
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