Win-grin Podcast: Support The Community. Grow Your Brand

Win-grin Podcast: Support The Community. Grow Your Brand

On the Win-Grin podcast, we highlight the stories and experiences of some of the country’s top community marketers as they share how they’ve promoted their companies and helped their communities, all at the same time. Many people see community marketing as a dollar-for-dollar profit-making transaction. Yet, a lot of individuals are positively impacted by these deals when done the right way. Discover valuable tips and advice on thriving in the marketing scene here at Win-grin Podcast: Support The Community. Grow Your Brand. Marketers at all stages of their careers will learn important insights and tactics in generating leads locally. Most marketers do not understand the effect of their money on a larger scale, and this show helps you understand that in a significant way. Become an agent of positive change while growing your revenue! By focusing beyond the money-making aspect of this industry, you can determine how to contribute to your communities. Looking for prospects becomes about creating genuine human connections rather than business partnerships. This podcast spotlights the ins and outs of sponsoring youth sports leagues. It has been proven many times that kids who play sports turn out to be excellent in their academics and even live healthier lives. But without their sponsors, rising sports costs will forever be a problem for many children. Leading companies supporting athletic groups share stories of cutting unnecessary expenditures and bringing aspiring kids into the fold. They also provide a glimpse of what sports mean to those outside the arena, especially to children's families. Hosting the podcast is Evan Brandoff, co-founder of America's leading youth sports sponsorship platform. LeagueSide connects regional and national brands with more than 35 million families. Combining passion and dedication, this platform aggregated the largest league sponsorship network in every state, offering long-term impact. Furthermore, they helped prominent brands reach their target audiences, including Verizon, Uber, and McDonald's. Shaped by his management role at LeagueSide, Evan lends his unparalleled expertise in community marketing. Through working with marketers and athletes, he understands the intricacies and technicalities of each side. Evan invites leaders in community marketing to discuss their experiences and share nuggets of marketing wisdom. With guests like these, everyone hears new prospects and starts relationships that last a long time. If you love to create authentic connections, help local residents, all while achieving your marketing goals, then community marketing is a must-try. This podcast is your first step towards a bigger venture. Prepare for a wild ride with sports leagues and people from all walks of life. Arm yourself with the best practices and knowledge about local marketing with the expert guidance of Evan Brandoff. If you apply the right investing methods, nothing can stop you from building scalable and efficient communities. Everyone can flourish and live the life they truly want. Start listening to the podcast today at LeagueSide.com/podcast

Episodes

May 3, 2022 36 min

According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves ...

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There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he used h...

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Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships & Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Br...

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At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Out-Of-Home...

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Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cance...

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In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at Atl...

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Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing people in to...

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How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on how ...

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When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one available posi...

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When it comes to creating online content to YouTube, no one really knows how the algorithm works. You just need to make your videos “clickbaity” without it actually being clickbait. You can have a good headline but you have to actually deliver some value with your content. Learn more about content creation with your host Evan Brandoff and his guest Jared Polin. Jared is a professional photographer and the owner of FroKnowsPhoto. He...

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What’s the first step in learning something? You have to be interested, immersed, and curious about it. This is how Alberto Hernandez got to where he is today. Alberto is the Chief Growth Officer for Consumer Healthcare at Sanofi and boasts 18 years of marketing and general management experience in highly demanding positions. He has a proven track record of creating and implementing best-in-class marketing and business strategies. ...

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A solid product can only get you so far when your marketing strategy is falling behind the times. In the digital age, understanding what your consumers need is vital. Andy Rebhun is the Senior Vice President Digital and Marketing Officer at El Pollo Loco. Before that, he played big roles with major companies such as Ford and McDonald’s. He even had a hand in the launch of McDelivery. In this episode, Andy chats with Evan Brandoff a...

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Success is best shared. Every successful business owner knows this to be true, and Evan Brandoff has the guest to prove that in this episode. He interviews Chuck Imerson, the CEO of Asian Box, about the business processes in his fast-casual Vietnamese restaurant and, more importantly, about how the culture of giving back impacts the community around your business as well. Chuck has been guiding Asian Box as they navigate the diffic...

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Sports is a force so powerful it can transcend beyond just fans themselves. That's why tying marketing and sports together offers so much more than just sales and advertising. Evan Brandoff is joined by Josh Spiegelman, SVP of Entertainment and Sports partnerships at Burns Entertainment, to talk about the incredible impact of advertising through sports. He talks about advocating for gender equity and social justice, helping bri...

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Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of...

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Local marketing is one of the best ways to market to your audience. Creating that one-to-one relationship with your audience can really help bring up your brand. Evan Brandoff brings in Justin Bartek to share how he did local marketing before it was cool. Justin is the Marketing Director at JINYA. Find out what JINYA has in store for you in the future, now that foundational things are done with. Learn how the restaurant industry ru...

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Engaging in sports is a large part of most children’s formative years. How they are coached through that process also has a great impact on how they grow up. In today’s episode, Mike Rideout shares his perspective on youth sports and the importance of guiding kids instead of forcing them. Mike currently works in Business Development at International SOS. But more than that, he is also an incredible coach, mentor, and parent to his ...

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Finding your balance in life is tougher than it seems. With many challenges today, what can you do to ensure your mental and physical health? In this episode, Evan Brandoff looks into this question as he talks to the Chief Executive Officer of Rise Southern Biscuits & Righteous Chicken, Tom Ferguson. Tom fearlessly discusses mental health and how to achieve balance, sharing his struggles with mental health, how starting a hobby...

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Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Evan Brandoff and his guest, Mark Mears, as they get into all things brand marketing. Mark is the Chief Marketing Officer of WOWorks and is the Chief Growth Officer of L.E.A.F. Growt...

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Franchising is all about finding the right people to partner with. You will be giving up a certain amount of control when you franchise, so finding the right partner is a must. Learn how to franchise so that you can align your values with your employees and customers. Learn all that and more with your host Evan Brandoff and his guest, David Bloom. David is the Chief Development and Operating Officer of Wing Zone and Capriotti's...

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