This episode features an interview with Jim Weinberg, Chief Merchandising Officer at DSW. As a turnaround and restructuring specialist, Jim has spent his career responding to shifting consumer behaviors, and now oversees merchandising and marketing strategies for the $3 billion shoe giant.
On today’s episode, Jim discusses DSW’s transition into the athletic and athleisure space, changing store layouts, and how technology is transforming their business.
--
“We’re not selling anything anyone needs. This is not a pharmaceutical situation. You’re creating an emotional connection with your consumers through marketing and product, and that’s the magic that happens.” -Jim Weinberg
--
Show Notes
- (1:37) Tony’s takeaways on the conversation
- (4:55) Jim’s background and finding his niche as a turnaround and restructuring specialist
- (8:30) A history lesson: how massive changes lead to a “new next”
- (12:50) DSW’s transition into athletic and athleisure and the restructuring of their stores
- (18:18) Experiential retailing: new store concepts and a focus on storytelling
- (24:15) How technology is transforming DSW’s business from store to site to merchandising
- (29:18) The challenges of change management
- (32:48) Lightning round
--
Sponsor
Dell Technologies & Intel will be exhibiting at the National Retail Federation 2022 New York City, January 16-18th. Join Dell at booth #5059 where they will showcase their Retail solutions to demonstrate Retail Value Chain transformation across Design, Supply Chain, Manufacturing, Warehousing & Inventory, Fulfillment & Logistics, Store & Online experience, and Delivery.
--
Links
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.