This episode features an interview with Krista Bourne, SVP of Consumer Sales and Operations at Verizon. As a change leader, Krista has worked her way up from mailroom employee to now incoming Chief Operating Officer at the company.
On today’s episode, Krista discusses the holiday shopping season in the face of changing consumer behaviors, the immersive nature of technology in the 5G era, and Verizon’s “Call for Kindness” campaign.
--
“We've really met our customers where they expect to see the brand. But we continue to learn how to do that in a frictionless, seamless manner, because that's what consumers expect.” -Krista Bourne
--
Show Notes
- (1:29) Tony’s takeaways on the conversation
- (3:42) Krista’s background and the power of feedback
- (7:35) Lessons from the holiday shopping season
- (10:03) Scaling a frictionless customer experience
- (12:02) Implementing the Touchless Retail strategy
- (13:36) Digital shopping quizzes, virtual stores, and more innovation in the 5G era
- (17:49) Encouraging decency with Verizon’s “Call for Kindness” campaign
- (20:24) Krista’s advice to those not being heard
- (23:11) Lightning round
--
Sponsor
Dell Technologies & Intel will be exhibiting at the National Retail Federation 2022 New York City, January 16-18th. Join Dell at booth #5059 where they will showcase their Retail solutions to demonstrate Retail Value Chain transformation across Design, Supply Chain, Manufacturing, Warehousing & Inventory, Fulfillment & Logistics, Store & Online experience, and Delivery.
--
Links
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.