June 4, 2024 • 15 mins
Contact Us:
stuart@winningwithoutcollege.com
5 Hard Truths You Need To Win Without College:
www.WinningWithoutCollege.com/HardTruth
Submit Your Question to Be Answered On The Podcast:
www.WinningWithoutCollege.com/Podcast
Leave Us a Review!
Help spread the word by giving us a review on Apple Podcast or Spotify! This helps the algorithm put the show in front of more people, and this is the bet way to support the show and is a true blessing for everyone who works on the program!
Click for: Apple Podcasts | Spotify | iHeart Radio
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Yeti Stereo Microphone & SiP Camera:
And welcome to winning without college. (00:00):
undefined
(00:01):
The podcast that helps you develop yourmindset, habits, and skills you need
to get ahead and business and a life.
My name's Stuart.
Takahara your host, your coachand fellow college dropout.
If I can ask you a favor when you'redone listening to this episode, if
you got value from it, can you headover to apple podcasts or Spotify?
However, you're listening to this podcastand leave us a review and a star rating.
(00:22):
It really helps with the algorithmfor more people to pick up the show.
And if you're watching me onYouTube, Live from my van.
As I'm traveling the country, thenyou just hit that subscribe button.
It means so much to me and thepeople that work on this show.
So thank you very much for doing that.
Today, we're going to talkabout the power of quick wins.
Have you ever worked so hard atsomething that it seems like you
just were never making any progress?
(00:44):
Maybe you'd put in like days, weeks,or even months into something.
And it just feels like you've onlymoved an inch and you ask yourself.
Where's the finish line.
How much further?
Do I have to go, is allof this even worth it?
Should I just give up now andspend time on something easier?
When I was working at the casino, my roleas head of marketing, put me in charge
of our casinos player club database.
(01:06):
And this database had a wealth ofinformation like player spending habits
and demographics or likes and dislikes.
And for marketer, it was Christmasmorning for me with all this data
from analyzing it and running reports.
Not only can I get information thatthey volunteered to us, like the area
town, where they lived in their gender,their age, I can make a pretty good
(01:26):
picture of who still has a day job.
And who's retired, who works nightswho might be single, who might
have a family, all this just by.
Running reports and analyze.
Analyzing information fromthe player's club card.
But what was just as important to me.
We're the new players, thenew people that signed up.
See, I didn't have any informationon the new people, so I didn't
(01:48):
know what made them tick.
I didn't know how I canentice them to come back.
I didn't know what kind of offers a light.
I didn't know what kind of promotionsthey would be interested in.
I only had a limited amount of timeto figure them out and to turn them
into a regular ongoing customer.
So the only way I F I could dothat is to get more information
on them and to get them quicker.
And the only way I can do that is to getthem to play longer because the longer
(02:11):
they played, the more visits they made,the more I can get to know them, the
more I can find out what made them tick.
So to get them to play longer, I neededa strategy I needed to offer them.
A quick win.
So, what does that look like now?
I'm going to give you this exampleand you've probably experienced
it yourself in your life.
Have you ever gone to a casinoand signed up for their players?
(02:31):
Reward cards?
Or have you ever taken a cruise andnotice that some people's room keys
are different color than yours?
, what about an airlinewhen you board a plane?
You know how the elitemembers of the rewards program
gets, gets the board first.
I mean, you've seen it.
You've you've noticed it.
I'm sure.
When the person to the airline countersays elite passengers may board now,
(02:52):
and these guys walk over to the gate andtheir heads held high, the shoulders back.
It's a, it's a walk of confidence.
It's a walk of I'm better than you.
They know people are looking at them.
You see.
Achieving a higher status mean something.
It shows customers are loyal to youand to the company, to the brand.
It shows that they're happy withyou and your company and your brand.
(03:13):
And it shows that they're less likelyto visit or use your competitor.
You see those differentcolors, those different levels.
Means that they're at adifferent tier than you.
There are more frequent cruisers.
They're more valuable customers.
Same with casino cards.
They have different colorsbased on how much you play.
And in the casino rolled isnot how, how much you play.
(03:35):
It's how much you lose.
So I wanted to give theplayers a quick win.
To move them up from the basic card to ahigher tier card as quickly as possible.
I wanted them to feel like they're a veryimportant person, that they were a true
VIP by quickly moving them up the ladder.
So instead of only having threetiers that bronze, gold and
platinum, like what was in existence?
(03:56):
When I started the job,I made it five tiers.
It was bronze, silver, gold,platinum, and titanium five tiers.
So everyone started out as bronze,but the threshold to move from
bronze to silver was very easy.
A player would be able to do it injust a few days of regular play.
That player got that quick winfaster than any other casino.
(04:16):
So when they come and visit for thevery first time and they just do a
normal average or play, they get bumpedup a level and they probably go, wow.
It's got that's great.
Aye.
They appreciate my plate andthey appreciate my spend.
It gave them that psychologicalboost and it told them that
they were important to us.
We bumped them up fast.
It was a quick win for them.
And guess what?
(04:37):
It cost us nothing to do that, but itgave the customer a quick win and in
return, they'd be more likely to playwith us in the future because they felt
valued and they wondered why other casinosdidn't value them as much as we did.
So you can probably onlyimagine what happened there.
They started playing more,they felt more valued.
They felt more appreciated because theygot those quick wins that we gave them.
(04:58):
They had that feeling of self-confidence.
I gave them these quick wins.
They gave me more business.
You see quick wins, build momentum.
And as you know, momentumis a very powerful thing.
The more you have it, the harder itis to stop getting your car to go
from zero to 40 miles per hour is alot harder than it is to get from 40
to 80 cause you have that momentumpushing you in the right direction.
(05:21):
You're not having to start from zero.
But the thing is you have to start.
And starting is the hardest part.
Because you have no momentum because youlook at that bronze card and to think,
how can I compete with all these othermembers who are gold, platinum titanium?
They're more experienced than I am.
They've been at it longer,but here's the kicker.
The real world does not grade on a curve.
(05:42):
There isn't a cap on thenumber of titanium members
that can exist in the world.
There isn't a cap.
On the number of millionairesthat can exist in the world
there's room for everyone.
Unlike education.
There's only one valedictorian.
There's only one.
Top of grade.
And it's competition is fierce, butthat's not like that in the real world.
There's room for everyone atthe top in the world world.
(06:05):
Unlike the workforce in your company.
If you wanted a promotion, you'dhave to wait for a position to open.
Most companies only have like one directorof finance or one vice president of
marketing or one chief product officer.
If you want to move up, you have to waitfor one of these positions to open up.
And compete for that rolewith hundreds of other people.
(06:25):
I mean, it doesn't matter at this point,if you've been with the company for 10,
15, 20, 30 years or longer, you stillhave to compete with others for that job.
So, if you want to move up, you eitherhave to do that and wait patiently.
Or you have to switch companies.
The real world doesn't work that way.
The real-world does not set a limiton how many millionaires there can be.
(06:46):
The real world doesn'tdetermine your value.
You do.
And now I'm going to saysomething very controversial here.
Okay.
The real world alwaystalk smack about the 1%.
People always say tax the rich,because saying do something to someone
else is much easier than you gettingout there and doing it yourself
(07:07):
saying, oh, I'm never going to be 1%.
So go ahead and tax tax taxthem because they can afford it.
That's not taking responsibility.
For your own self.
Because you've already with that attitudehave accepted the fact that you're
never going to be part of that 1%.
So those are the limitingbeliefs that you have.
People who think like that wouldrather throw shade of those who
decided to start the start themselves.
And as you know, I don't makepromises and I don't make
(07:29):
guarantees except for this one.
This is the one guarantee I canoffer is that if you don't try.
You won't know.
But I can say this withabsolute confidence.
If you start.
If you get those quick wins, if you buildmomentum, you too can work your way up
to being the top 10% or 5%, or maybe evenone of those lucky top one percenters.
Now let me break this down for you realquick, because a lot of people, when they
(07:51):
hear those numbers, top 1%, top 5%, youmay not know exactly what that means.
So let me break it down.
According to a report by Investopediathat came out in October 20, 23.
The top 1%, uh, wage-earners in theUnited States makes $819,000 per year.
That's the top 1%.
Those that make $819,000 per year.
(08:13):
But.
The top 5% of wage-earners make $335,000.
And get this the top 10%.
Of wage-earners makes $167,000 per year.
Let me say that again, the top10% of wage earners in the United
States makes $167,000 per year.
So if you're a married couple, forexample, on your boat doing $80,000, do
(08:36):
you have a combined income of $160,000?
You're close to the top 10% ofwage-earners in this country.
So, let me ask you a question.
If you're not there.
How can you work your way up from abronze to a silver, silver to gold golden
platinum, platinum, Cheyenne level.
How do you move up the ranks?
So let's look at this right now.
Let's break this down.
Let's say you're making$50,000 a year right now.
(08:58):
Would you be surprised to find out thatmaking $50,000 per year puts you in the
top 16% of wage-earners in this country?
Again, making $50,000 per yearputs you in the top 16% of
wage earners in the country.
And now that you know, that.
Does it seem more possible foryou that you can get from 16% to
(09:20):
15%, to 12% to even the top 10%?
Of course it does.
But in order for that to happen, you haveto have a plan because sitting around at
your job, waiting for a position to open.
It's not a plan.
You're going to need tostart doing something else.
You're going to need a sidehustle or a business of your own.
You're going to just start jobhopping, taking higher level
(09:41):
positions at different companies.
Sitting around waiting forsomething good to happen to you.
Is not what we teach here at winning.
Without college, we teach taking action.
Having a plan building onaccomplishments, moving the
needles and making things happen.
Let me give you another example.
When I worked in radio, when I wasyounger, I, I started in radio and I
was like 15 years old as an intern.
(10:03):
And when I was 17, I want to saysomewhere in that range, , I was
working for a program director.
His name was John Brentand this radio station.
It was an oldie station.
We play stuff like 50, 60 seventies musicthat came out way before I was born.
I didn't know the music.
I barely knew the bands.
Like I knew the Beatles obviously,but the program director had this
philosophy that got us to become thenumber one music station in Sacramento.
(10:28):
. We're a radio station.
That's playing music.
That's been out for over30 years or 40 years.
And we are still the most popularmusic station in Sacramento, more
than any top 40 music station, morethan any other country music station,
more than any other type of music.
We were number one.
And he said he wanted to dothings so big to other stations
(10:48):
around the country would say, Hey.
What's happening over there in Sacramento.
And have his plans duplicated atother oldest stations nationwide.
And maybe that's why I'm herenow because it instilled in
me from the very beginning.
That we can do things biggerand we can do things better.
See, we just didn't play music.
We created a listening experience.
(11:09):
We developed promotionsdesigned to beat the algorithm.
Now at the time, These algorithmsare not like what we have today
on websites and stuff like that.
We had Arbitron ratings bucks backin the day, and they would get
mailed to people and they would writedown who they listened to and what
stations and for how long it was verymuch an honor system kind of thing.
(11:30):
So, what we did is wecreated fun, exciting, and
compelling promotions to win.
We wanted to win and QM, meaning thenumber of people were listening, like
our audience, like how many peoplehave that kind of, you're looking
at a website, it might be your hits,you know, our visits to your website.
We wanted to win and TSLor time spent listening.
That was about makingpeople listen longer.
And if you're looking at like YouTubeand some of these others, it's the same
(11:52):
concept about a TSL or time on page,you know, we want, you know, Instagram.
Uh, YouTube, all these guys want you tospend more and more time on their apps
so they can serve up more and more ads.
That's basically the equivalentof GSL in the radio thing.
And so for us, this meant givingaway free money every hour.
This meant giving our listeners.
Quick wins.
So instead of giving one listener,a thousand dollars with a bunch
(12:15):
of hoops to have to jump through.
We gave away $100 to 10 listeners.
We had more winners, more chances to win.
And that was for our listeners, achance to make a quick hundred bucks.
That was a quick win.
All they had to do is listen.
And when they heard the songthey called in that was it.
No hoops.
Neuro.
Isn't just, it was a very simple thing.
It was strategic and it was focusedon our goal to get people, to listen
(12:38):
longer and to get more people to listen.
So, where are you at right now?
Think about this.
What was the last winthat you had at work?
What was the last one that you had withyour family or with your child, with
your family, your kids, if you have kids.
Let me ask you a question.
What can you focus on right now?
(12:58):
That will get you a win today.
Or tomorrow this weekend, next week.
What, what small thing that's out there.
Can you do.
That's going to give yourself a small winthat you can use to just start building
momentum toward that next big goal.
Maybe you're trying to, , spendmore time with the family.
So I'm going to make that soccer practice,or I'm gonna make that baseball practice,
(13:21):
or I'm gonna go hit that dance recital,whatever it is, you don't need to know.
What to do after that?
That will come later.
All you need to do isjust this first step.
Let me put it a different way.
You don't need to know whatsteps three, four, and five are.
You just need to focuson getting step one.
(13:41):
Done.
Your first small win andthen building on that.
Maybe it's building your first websiteor designing a logo for a business.
You always wanted to start it, orperhaps it's even just simply buying
the domain name of this businessthat you want to start one day.
Just start.
Just start building that momentum.
Just start building yourself upfor those small wins because that
(14:03):
momentum, all those small winswill all start coming together.
And next thing, you know, you're goingto have such force such power behind you.
You won't be able to stop.
It's going to just keepgoing and going and going.
One more thing before I leave you today, Iwant to talk to you about one more thing.
There are five hard truths and goingthrough life without a college degree.
(14:25):
And I've come across these andlearn them and accepted them.
And it really helped mein my path and my journey.
And I want to share thesehard truths with you because.
You can have great accomplishments.
You can have big, a small wins andyou can have the right thinking and
mindset, but unless you actuallytake these hard truths and.
Truly understand them.
(14:45):
And accept them.
You're going to be working againstyourself sometimes because you got
to get rid of some of these externalbeliefs that you may have had.
Growing up.
So I want to give you these hard truthsand tell you exactly why you need to do
accept them and exactly what they are.
All you have to do is just logonto my website, winning without
college.com/hardtruth and sign up.
And I'm going to send you these truthsonce a day for the next five days.
(15:07):
Absolutely free winningwithout college.com/hard truth.
Or you can use the link in thedescription or show notes winning
without college.com/hard truth.
Here's a secret.
I've never mentioned this on any ofthe other episodes or any of the other
podcasts, but very first hard truth.
Is you are a disappointmentto your parents.
Now that might be hard hittingthat might sting a little bit,
(15:30):
but if you want to know why.
Sign up winning withoutcollege.com/hardtruth.
And you're going to get it like right now.
All right.
So until next time, remember your success.
Doesn't come with a syllabus,forge your path, break the mold,
and keep winning without college.
Thanks for listening.
I'll see you in the next episode.
undefined
(00:01):
The podcast that helps you develop yourmindset, habits, and skills you need
to get ahead and business and a life.
My name's Stuart.
Takahara your host, your coachand fellow college dropout.
If I can ask you a favor when you'redone listening to this episode, if
you got value from it, can you headover to apple podcasts or Spotify?
However, you're listening to this podcastand leave us a review and a star rating.
(00:22):
It really helps with the algorithmfor more people to pick up the show.
And if you're watching me onYouTube, Live from my van.
As I'm traveling the country, thenyou just hit that subscribe button.
It means so much to me and thepeople that work on this show.
So thank you very much for doing that.
Today, we're going to talkabout the power of quick wins.
Have you ever worked so hard atsomething that it seems like you
just were never making any progress?
(00:44):
Maybe you'd put in like days, weeks,or even months into something.
And it just feels like you've onlymoved an inch and you ask yourself.
Where's the finish line.
How much further?
Do I have to go, is allof this even worth it?
Should I just give up now andspend time on something easier?
When I was working at the casino, my roleas head of marketing, put me in charge
of our casinos player club database.
(01:06):
And this database had a wealth ofinformation like player spending habits
and demographics or likes and dislikes.
And for marketer, it was Christmasmorning for me with all this data
from analyzing it and running reports.
Not only can I get information thatthey volunteered to us, like the area
town, where they lived in their gender,their age, I can make a pretty good
(01:26):
picture of who still has a day job.
And who's retired, who works nightswho might be single, who might
have a family, all this just by.
Running reports and analyze.
Analyzing information fromthe player's club card.
But what was just as important to me.
We're the new players, thenew people that signed up.
See, I didn't have any informationon the new people, so I didn't
(01:48):
know what made them tick.
I didn't know how I canentice them to come back.
I didn't know what kind of offers a light.
I didn't know what kind of promotionsthey would be interested in.
I only had a limited amount of timeto figure them out and to turn them
into a regular ongoing customer.
So the only way I F I could dothat is to get more information
on them and to get them quicker.
And the only way I can do that is to getthem to play longer because the longer
(02:11):
they played, the more visits they made,the more I can get to know them, the
more I can find out what made them tick.
So to get them to play longer, I neededa strategy I needed to offer them.
A quick win.
So, what does that look like now?
I'm going to give you this exampleand you've probably experienced
it yourself in your life.
Have you ever gone to a casinoand signed up for their players?
(02:31):
Reward cards?
Or have you ever taken a cruise andnotice that some people's room keys
are different color than yours?
, what about an airlinewhen you board a plane?
You know how the elitemembers of the rewards program
gets, gets the board first.
I mean, you've seen it.
You've you've noticed it.
I'm sure.
When the person to the airline countersays elite passengers may board now,
(02:52):
and these guys walk over to the gate andtheir heads held high, the shoulders back.
It's a, it's a walk of confidence.
It's a walk of I'm better than you.
They know people are looking at them.
You see.
Achieving a higher status mean something.
It shows customers are loyal to youand to the company, to the brand.
It shows that they're happy withyou and your company and your brand.
(03:13):
And it shows that they're less likelyto visit or use your competitor.
You see those differentcolors, those different levels.
Means that they're at adifferent tier than you.
There are more frequent cruisers.
They're more valuable customers.
Same with casino cards.
They have different colorsbased on how much you play.
And in the casino rolled isnot how, how much you play.
(03:35):
It's how much you lose.
So I wanted to give theplayers a quick win.
To move them up from the basic card to ahigher tier card as quickly as possible.
I wanted them to feel like they're a veryimportant person, that they were a true
VIP by quickly moving them up the ladder.
So instead of only having threetiers that bronze, gold and
platinum, like what was in existence?
(03:56):
When I started the job,I made it five tiers.
It was bronze, silver, gold,platinum, and titanium five tiers.
So everyone started out as bronze,but the threshold to move from
bronze to silver was very easy.
A player would be able to do it injust a few days of regular play.
That player got that quick winfaster than any other casino.
(04:16):
So when they come and visit for thevery first time and they just do a
normal average or play, they get bumpedup a level and they probably go, wow.
It's got that's great.
Aye.
They appreciate my plate andthey appreciate my spend.
It gave them that psychologicalboost and it told them that
they were important to us.
We bumped them up fast.
It was a quick win for them.
And guess what?
(04:37):
It cost us nothing to do that, but itgave the customer a quick win and in
return, they'd be more likely to playwith us in the future because they felt
valued and they wondered why other casinosdidn't value them as much as we did.
So you can probably onlyimagine what happened there.
They started playing more,they felt more valued.
They felt more appreciated because theygot those quick wins that we gave them.
(04:58):
They had that feeling of self-confidence.
I gave them these quick wins.
They gave me more business.
You see quick wins, build momentum.
And as you know, momentumis a very powerful thing.
The more you have it, the harder itis to stop getting your car to go
from zero to 40 miles per hour is alot harder than it is to get from 40
to 80 cause you have that momentumpushing you in the right direction.
(05:21):
You're not having to start from zero.
But the thing is you have to start.
And starting is the hardest part.
Because you have no momentum because youlook at that bronze card and to think,
how can I compete with all these othermembers who are gold, platinum titanium?
They're more experienced than I am.
They've been at it longer,but here's the kicker.
The real world does not grade on a curve.
(05:42):
There isn't a cap on thenumber of titanium members
that can exist in the world.
There isn't a cap.
On the number of millionairesthat can exist in the world
there's room for everyone.
Unlike education.
There's only one valedictorian.
There's only one.
Top of grade.
And it's competition is fierce, butthat's not like that in the real world.
There's room for everyone atthe top in the world world.
(06:05):
Unlike the workforce in your company.
If you wanted a promotion, you'dhave to wait for a position to open.
Most companies only have like one directorof finance or one vice president of
marketing or one chief product officer.
If you want to move up, you have to waitfor one of these positions to open up.
And compete for that rolewith hundreds of other people.
(06:25):
I mean, it doesn't matter at this point,if you've been with the company for 10,
15, 20, 30 years or longer, you stillhave to compete with others for that job.
So, if you want to move up, you eitherhave to do that and wait patiently.
Or you have to switch companies.
The real world doesn't work that way.
The real-world does not set a limiton how many millionaires there can be.
(06:46):
The real world doesn'tdetermine your value.
You do.
And now I'm going to saysomething very controversial here.
Okay.
The real world alwaystalk smack about the 1%.
People always say tax the rich,because saying do something to someone
else is much easier than you gettingout there and doing it yourself
(07:07):
saying, oh, I'm never going to be 1%.
So go ahead and tax tax taxthem because they can afford it.
That's not taking responsibility.
For your own self.
Because you've already with that attitudehave accepted the fact that you're
never going to be part of that 1%.
So those are the limitingbeliefs that you have.
People who think like that wouldrather throw shade of those who
decided to start the start themselves.
And as you know, I don't makepromises and I don't make
(07:29):
guarantees except for this one.
This is the one guarantee I canoffer is that if you don't try.
You won't know.
But I can say this withabsolute confidence.
If you start.
If you get those quick wins, if you buildmomentum, you too can work your way up
to being the top 10% or 5%, or maybe evenone of those lucky top one percenters.
Now let me break this down for you realquick, because a lot of people, when they
(07:51):
hear those numbers, top 1%, top 5%, youmay not know exactly what that means.
So let me break it down.
According to a report by Investopediathat came out in October 20, 23.
The top 1%, uh, wage-earners in theUnited States makes $819,000 per year.
That's the top 1%.
Those that make $819,000 per year.
(08:13):
But.
The top 5% of wage-earners make $335,000.
And get this the top 10%.
Of wage-earners makes $167,000 per year.
Let me say that again, the top10% of wage earners in the United
States makes $167,000 per year.
So if you're a married couple, forexample, on your boat doing $80,000, do
(08:36):
you have a combined income of $160,000?
You're close to the top 10% ofwage-earners in this country.
So, let me ask you a question.
If you're not there.
How can you work your way up from abronze to a silver, silver to gold golden
platinum, platinum, Cheyenne level.
How do you move up the ranks?
So let's look at this right now.
Let's break this down.
Let's say you're making$50,000 a year right now.
(08:58):
Would you be surprised to find out thatmaking $50,000 per year puts you in the
top 16% of wage-earners in this country?
Again, making $50,000 per yearputs you in the top 16% of
wage earners in the country.
And now that you know, that.
Does it seem more possible foryou that you can get from 16% to
(09:20):
15%, to 12% to even the top 10%?
Of course it does.
But in order for that to happen, you haveto have a plan because sitting around at
your job, waiting for a position to open.
It's not a plan.
You're going to need tostart doing something else.
You're going to need a sidehustle or a business of your own.
You're going to just start jobhopping, taking higher level
(09:41):
positions at different companies.
Sitting around waiting forsomething good to happen to you.
Is not what we teach here at winning.
Without college, we teach taking action.
Having a plan building onaccomplishments, moving the
needles and making things happen.
Let me give you another example.
When I worked in radio, when I wasyounger, I, I started in radio and I
was like 15 years old as an intern.
(10:03):
And when I was 17, I want to saysomewhere in that range, , I was
working for a program director.
His name was John Brentand this radio station.
It was an oldie station.
We play stuff like 50, 60 seventies musicthat came out way before I was born.
I didn't know the music.
I barely knew the bands.
Like I knew the Beatles obviously,but the program director had this
philosophy that got us to become thenumber one music station in Sacramento.
(10:28):
. We're a radio station.
That's playing music.
That's been out for over30 years or 40 years.
And we are still the most popularmusic station in Sacramento, more
than any top 40 music station, morethan any other country music station,
more than any other type of music.
We were number one.
And he said he wanted to dothings so big to other stations
(10:48):
around the country would say, Hey.
What's happening over there in Sacramento.
And have his plans duplicated atother oldest stations nationwide.
And maybe that's why I'm herenow because it instilled in
me from the very beginning.
That we can do things biggerand we can do things better.
See, we just didn't play music.
We created a listening experience.
(11:09):
We developed promotionsdesigned to beat the algorithm.
Now at the time, These algorithmsare not like what we have today
on websites and stuff like that.
We had Arbitron ratings bucks backin the day, and they would get
mailed to people and they would writedown who they listened to and what
stations and for how long it was verymuch an honor system kind of thing.
(11:30):
So, what we did is wecreated fun, exciting, and
compelling promotions to win.
We wanted to win and QM, meaning thenumber of people were listening, like
our audience, like how many peoplehave that kind of, you're looking
at a website, it might be your hits,you know, our visits to your website.
We wanted to win and TSLor time spent listening.
That was about makingpeople listen longer.
And if you're looking at like YouTubeand some of these others, it's the same
(11:52):
concept about a TSL or time on page,you know, we want, you know, Instagram.
Uh, YouTube, all these guys want you tospend more and more time on their apps
so they can serve up more and more ads.
That's basically the equivalentof GSL in the radio thing.
And so for us, this meant givingaway free money every hour.
This meant giving our listeners.
Quick wins.
So instead of giving one listener,a thousand dollars with a bunch
(12:15):
of hoops to have to jump through.
We gave away $100 to 10 listeners.
We had more winners, more chances to win.
And that was for our listeners, achance to make a quick hundred bucks.
That was a quick win.
All they had to do is listen.
And when they heard the songthey called in that was it.
No hoops.
Neuro.
Isn't just, it was a very simple thing.
It was strategic and it was focusedon our goal to get people, to listen
(12:38):
longer and to get more people to listen.
So, where are you at right now?
Think about this.
What was the last winthat you had at work?
What was the last one that you had withyour family or with your child, with
your family, your kids, if you have kids.
Let me ask you a question.
What can you focus on right now?
(12:58):
That will get you a win today.
Or tomorrow this weekend, next week.
What, what small thing that's out there.
Can you do.
That's going to give yourself a small winthat you can use to just start building
momentum toward that next big goal.
Maybe you're trying to, , spendmore time with the family.
So I'm going to make that soccer practice,or I'm gonna make that baseball practice,
(13:21):
or I'm gonna go hit that dance recital,whatever it is, you don't need to know.
What to do after that?
That will come later.
All you need to do isjust this first step.
Let me put it a different way.
You don't need to know whatsteps three, four, and five are.
You just need to focuson getting step one.
(13:41):
Done.
Your first small win andthen building on that.
Maybe it's building your first websiteor designing a logo for a business.
You always wanted to start it, orperhaps it's even just simply buying
the domain name of this businessthat you want to start one day.
Just start.
Just start building that momentum.
Just start building yourself upfor those small wins because that
(14:03):
momentum, all those small winswill all start coming together.
And next thing, you know, you're goingto have such force such power behind you.
You won't be able to stop.
It's going to just keepgoing and going and going.
One more thing before I leave you today, Iwant to talk to you about one more thing.
There are five hard truths and goingthrough life without a college degree.
(14:25):
And I've come across these andlearn them and accepted them.
And it really helped mein my path and my journey.
And I want to share thesehard truths with you because.
You can have great accomplishments.
You can have big, a small wins andyou can have the right thinking and
mindset, but unless you actuallytake these hard truths and.
Truly understand them.
(14:45):
And accept them.
You're going to be working againstyourself sometimes because you got
to get rid of some of these externalbeliefs that you may have had.
Growing up.
So I want to give you these hard truthsand tell you exactly why you need to do
accept them and exactly what they are.
All you have to do is just logonto my website, winning without
college.com/hardtruth and sign up.
And I'm going to send you these truthsonce a day for the next five days.
(15:07):
Absolutely free winningwithout college.com/hard truth.
Or you can use the link in thedescription or show notes winning
without college.com/hard truth.
Here's a secret.
I've never mentioned this on any ofthe other episodes or any of the other
podcasts, but very first hard truth.
Is you are a disappointmentto your parents.
Now that might be hard hittingthat might sting a little bit,
(15:30):
but if you want to know why.
Sign up winning withoutcollege.com/hardtruth.
And you're going to get it like right now.
All right.
So until next time, remember your success.
Doesn't come with a syllabus,forge your path, break the mold,
and keep winning without college.
Thanks for listening.
I'll see you in the next episode.
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com