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July 1, 2024 17 mins

How AI Almost Ruined My Business: Lessons Learned from ChatGPT

In this video, I share a valuable lesson I learned about relying too heavily on AI, specifically ChatGPT, and how it almost ruined my business. From my early days of experimenting with ChatGPT for SEO optimization to realizing its limitations, I dive deep into my journey and what it means for the future of AI in business. Join me as I discuss the pitfalls, the lessons learned, and why real human experience still trumps AI.

**Chapters:**

00:00 Introduction and Initial Thoughts on AI

00:21 Early Adoption of Chat GPT

00:59 SEO and AI: A Game Changer

01:26 Challenges with AI-Generated Content

02:34 The Evolution of AI and Prompt Engineering

03:10 AI in Business: Hopes and Realities

03:52 Winning Without College: A New Approach

05:07 The Limitations of AI

06:12 Real-Life Experience vs. AI

15:25 Building a Community: The Inner Circle

16:55 Conclusion and Call to Action


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winningwithoutcollege.com/innercircle


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Stuart@winningwithoutcollege.com


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#AI #BusinessLessons #ChatGPT #Entrepreneurship #WinningWithoutCollege #InnerCircle #AIinBusiness #SEO #PromptEngineering #HumanExperience #CareerCoaching

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Yeti Stereo Microphone & FaceTime HD Camera: So I wanted a pretty valuable (00:00):
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(00:01):
lesson and I hope it didn't liketotally ruined my business idea.
I hope it totally didn't just ruineverything that I had hoped to dream
because I tried to take a shortcutbecause the shortcut almost probably
may have cost me a lot of credibility.
And I'm trying to backtracksome of that right now.
Part of this is with this video.
But, I was really excited.
I was really an early adapter of chatGPT when it first came out in what,

(00:25):
October 20, 22 or something like that.
I was one of the very first tostart utilizing it and playing
with it and just kind of seeingthe potential of what it could do.
It was amazing.
Nothing had ever been done likethat at the time I had used other AI
bots in the past, even before Chadcame out, but that one just kind of
totally changed the playing field.

(00:46):
That one changed the way that,that the future would be done.
And me as a solo preneur at the timeI was running this business called RV
dreaming, and it's all about RV travel.
Full-time living the RV.
The life, working remotelyand stuff like that.
And I was working on SEO.
Stuff's.
Like I needed the ranking ofRV dreaming, got TV to go.
To get better rankings and Google,there were a lot of people that

(01:06):
were doing this kind of thing.
And so.
I said I could start writingSEO, optimized articles quickly.
So I go into CHAT GPT andthis is a very first model.
Okay.
It wasn't the FORO that's out now.
This is the very, very first model.
And I would say, I need thisand this, and all these experts
started coming out and saying,here's how you can master SEO game.
And here's how you cando this and do that.

(01:26):
And then Google started getting smartand they said, wait a minute, we
don't want all these websites beingflooded with all this crap, right.
There has to be some sense of legitimacy.
So then Google started saying, well,we're going to run our own bots.
That are going to detect AI.
Articles.
And just erase them thatthey're not going to be ranked.
So then I found this otherthing called across plague.

(01:49):
Something like that.
I forget what the name of itwas, but it essentially was a M.
The thing where you put the copy in andthen it'll analyze the text and then it'll
say this article was 60% written by AI,or this article was 20% written by AI.
And what I learned is it's, therewere times where I would write
something or I would have G chat.
We tried something and I would put it intocross plague and it would Come back and

(02:14):
say, this article was 100% written in AI.
So then I would go back andchange just a few words.
And what I realized is if youchange a few words at the beginning
of a paragraph, maybe the openingsentence, you can get that down to 2%.
This article was 2% written by API.
So, or written by AI just bychanging those little words.
And then all these programmersstarted coming out and talking

(02:36):
about what do you call it?
The thing.
The the thing where you code ornot the coding prompt, engineering.
They started talkingabout prompt engineering.
And they say, if you give it this code,if you tell Chad to UBT to write with a
certain level of bursty ness and with.
Without repetition andthen a more human, like.
All these hacks startedhappening with chat GPT
as it started going.

(02:57):
And as I started doing that, andthen it started getting better,
then Chad CPD comes out withnew things and stuff like that.
And the excitement and the hype around AI.
It's amazing.
And it's still amazing on what it's doing.
It's changing the world.
And as a business owner,as someone who I thought.
I'm going to use this torevolutionalize my business.
I don't have to hire a copywriter.
I don't have to hire a proofreader.

(03:18):
I can just use AI.
It's going to help me save money to getmore content done, to be more efficient.
To do all these thingsthat you need to do.
And I'm going to use chat GPT to do it.
Can be like an employee.
That I don't have to pay.
Actually, I ended uppaying the, what is it?
25 bucks a month for the pro version.
This was when.
They were, there was a big separation,I think 3.0 was the main one.

(03:40):
And then you get so many wordsor so much time to on the new
platform, if you are a member.
So I became a member of that.
And I felt like I got pretty good at it.
And I learned how to be able to utilizethat and learn how to maximize it.
So then now it comes alongwinning without college program
that I'm building right now.
So I'm building on the same toolsthat I learned from army dreaming on
how to be able to develop content,but I'm taking a different strategic

(04:02):
approach for winning without college.
I wanted to do more shortforms, short lessons.
Motivation, all kinds of things.
More of my practical knowledge on why Iwanted to start winning without college.
And I thought AI and winning withoutcollege, this concept is going to go great
together because this isn't somethingthat they were really teaching in schools.
This isn't, this is going tobe a great hybrid of that's
going to illustrate my point.

(04:25):
So I started utilizing chat CBDto help me write short form video.
I'd never done it before Ifocused, mostly on long form.
And written word back there.
So I was like, I need short form stuff.
So they always talk about the hook.
They talk about the editingabout capturing this.
And I took a lot of courses on likevideo editing styles about really quick
cuts and the jump cuts and all thatflashy, there was someone that I heard.

(04:46):
And of course that I went through thatactually said that you need to be changing
your visuals every two to three seconds.
So that's amount of editing in a62nd short that's like a lot of
editing, more so even in long form.
So it didn't really make, you wouldn't getthe same amount of work into a 62nd video.
You would into a 20minute long form video.
And that just became like, oh my gosh.

(05:07):
But what, here's what Irealized about Chad GPT
. And here's what I realized about.
AI.
It's as good as it is now, becauseright now I can ask CHAT GPT to
write an article that won't even getpicked up by plagiarism detectors.
I can actually train it towrite in my style, remembers me.
Now, so I can write aparagraph in my own words.

(05:27):
And then I can upload it to chat GPT.
And I can say analyze my writingstyle and write an article on X, Y, Z.
In my style.
So it's not even it's learningbased off of my usage is learning.
Sorry.
There's cat hair everywhere.
It is learning based off of my usage.
Its use its.
It's learning from me as an instructoron how to be able to sound more like me.
So it's getting better,better all the time.

(05:49):
In that sense, but here'sthe thing that it doesn't do.
It is not chat.
GPT only knows what it knows.
It doesn't know what I know, because whatI know I haven't put out there yet on
online, when it's when you're startingto program and teach these AI models.
It only knows what it gets fed.

(06:09):
It only knows what people tell it.
And I can't rely on AI.
I can't rely on chat GPT orGemini or any of these other AI.
Programs.
To share the storiesthat I've been through.
To give the real-world practicaladvice that I've actually gone through.
They can't take what I have in myhead, that human experience and

(06:34):
duplicate it and learn from it.
And Henson's teaching you what I've done.
And that was what winning wascollege in my mind was all about.
It was all about talking about thepitfalls, all the setbacks that I had.
Going through my careers and goingthrough work and all the challenges that
I had without the college degree andhow I was able to bypass it and how I

(06:55):
was able to sidestep it and how I wasable to make that topic even irrelevant.
When it came down to next jobs andwhat did matter and how did I do that?
That stuff you can't get fromchat GPT, what you're going to
get is a very basic boiled down.
Just.
Crap really.
It's not even going to it'snot going to have that.

(07:17):
That real life.
It's still going to be just otherpeople's stories, regurgitated.
And so when I was starting to do thoseshorts for tic talking, Instagram reels
and YouTube shorts and stuff like that.
That's what it was kicking out to me.
So it would write me these things and Iwould go in there and I would tweak it a
little bit and then make it more my word.
And if I could find a story thatwas representative of what I wanted.

(07:38):
Something that happened in mylife that was relevant to that.
I would start with the storyof my life and then chatty BT.
You'd help, fill in theblanks on different types of
stories and stuff like that.
It still was a.
Regurgitated someone else's very generic.
Not.
Unique concept.

(08:00):
And so that's why AI is not there yet.
And that's why I don't thinkAI can truly replace someone
else's real life experience.
It could perhaps make something up, butthat's going to damage your credibility.
If you're going to have it make up astory about something, like if you're
in a job interview and the interviewerasked, tell me a story about how

(08:24):
you did this or how you did that.
You can ask GPT to.
Come up with an answer for you.
That you can memorize that youcan recite back to, the thing,
but it wouldn't check out.
It'd be a false story.
And there was an interesting,I don't remember if it was a
YouTube video or a podcast.
I was listening to.
There was a thing by Elon Musk.
I think it was an article.

(08:45):
And he says that there's this questionthat he asks candidates to spot a liar.
And it was something along the linesof tell me your thought process.
Tell me about a time that this happened.
What did you do?
And tell me about why you madethose decisions and it's someone who
actually went through that process.
Can easily explain, well, Ihad these options and if I did

(09:08):
this, then I would do this.
And if I had this option, I could do that.
Or this could be a pitfall or thismight work or, He was more interested
in the decision-making process.
Then the actual outcome.
And I think that's an important.
Differentiation.
Between what we as humans, we, aspeople trying to go through this
world right now, or up against,as opposed to what an AI bot.

(09:32):
Or chat GPT or Gemini or any of theseother programs out there can actually.
Give back.
Real life information.
They.
Those bots can only take informationthat has already happened.
In mass quantities, by the way.
So it happened to a lot of people.
And turn that into an answer for you.

(09:53):
Whereas.
So you want me put it this way?
Here's another way to think about it.
It only has that.
CHAT GPT only has that frontline level.
It can tell you a story.
It can't go down.
Debt down deep into like thethought processes behind the

(10:13):
decisions that were made.
That's where that humaninteraction comes through.
And this is why.
I don't think as I move forwardand designing and developing,
winning without college.
That's why I don't think I'mgoing to be relying on chat GPT
and all these AIS to be able tohelp fill in the blanks anymore.
I want to do more reallife thought processes.

(10:36):
I want to get that comprehensivethinking that critical thinking that's
coming from your head right here andputting it out on the paper because
that's something that as more andmore employers start wising up to the.
The tactics and thetechniques of chat GPT.
That we're going to need.
We're going to need all that.

(10:56):
And so that's where Iwant to kind of focus.
And as AI becomes.
More embedded into our world.
You see it now with with open AI,incorporating into Siri and iPhones
and all this other kinds of stuff.
People who weren't in techie before,or people who weren't even part of the
initial movement of chat and GPT now aregetting thrust into it against their will.

(11:22):
So whether they like it or not astechnology is coming, whether there's
people out there that didn't wantto have anything to do with it.
Well, guess what?
You can't do that anymore.
It's here.
It's.
It's going to be in everyone's phone.
Everyone's tablet.
Now.
And so there's no escaping it.
So the right way to utilize itwhen you're in business is to know
that it can't replace a human yet.

(11:45):
If you're focusing on real content,if you're focusing on being real,
if you're focusing on trying to bea true, authentic person to share
what happened, how it made you feel,what stories it brought out or what
emotions that it brought out from you.
Chat GPT just can't do that yet.
I don't, I'm not saying it won't ever beable to do that, but right now, There's

(12:08):
no exp there's no substitute for life.
Choices.
There's no substitute forreal life experiences.
There's no substitutefor having been there.
Done that.
There's no substitutefor living in the moment.
And computers don't live in the moment.
They, they don't havethat emotional takeaway.

(12:29):
They just don't have that.
That thing that willconnect, that will resonate.
Yeah, it'll give you good advice.
It'll tell you what you should do.
With massive disclaimers.
I don't know, try typing in somethingabout anything medical and it'll say
first off, I don't know anything.
Don't take my word for it.
That's the first thing it'sgoing to say something similar.
To CYA statement in that realm.

(12:52):
And even when we're going throughour coaching programs and we, when
I sit down with somebody as well,that's something that I would mention
if we get too far down the rabbithole of psychology or any of that,
like, that's not what I'm here for.
We do one-on-one.
Career coaching and life coaching andin group coaching and stuff like that.
I'm not here to analyze your dreams.
That's something that's.

(13:12):
A completely different skillsetthat I'm not focusing on here
on winning without columns.
That's something completely different.
So anyways,
I guess I wanted to create this video.
Because we're not there yet.
AI is not there yet.
And when we, when I was working, I'mworking on building the business.
Right.
And I'm getting all the pieces together.

(13:33):
On the terms of use and theprivacy policy and the statements.
I'm going through all this.
And there's a section that said, youshould indicate your AI usage policy.
What do you do AI for?
What do you not use it for?
How do incorporate this and whatever, justso that Somebody who's checking you out.
Is kind of curious, what kind ofadvice are you giving or where are

(13:53):
you getting this information from?
Or how is it being utilized orwhere are you pulling it from?
Or, all that.
Just a general blanket statement.
And that's what kinda got me thinkingabout this, that it's going to be a tool.
Yeah.
I will be a tool that will utilize,but it's not going to be filling in the
gaps as much as I had believed that itcould, because it's just not there yet.

(14:19):
Hey, I can't tell my story the waythat I want you to know that it's
going to change and affect your life.
It can give you these great motivationalquotes and you can copy and paste it,
put it into canvas, create a poster,print it and hang it on your wall.
But to me, those didn'treally do anything for me.
Those quotes that you see, there's alittle motivational quotes where it says

(14:42):
something like mindset or motivationor success, and it's got a picture
of somebody on the top of a hill.
Pulling that those neverreally did it for me.
And I know I never, I didn't know why.
I never know why it didn't do it for me.
Probably because it was justtalk without action, perhaps.
I don't know.
For me, I'm more motivated.
I'm more invested.

(15:03):
In like, let's get something done.
Like, what can you tell me to do.
Or what can we do together?
That's going to like move the needle.
That's going to just make change,make a positive impact in your
life and in my life and ourenvironment, our surroundings.
That's what I'm interested in.
That's what I want to do.

(15:24):
That's what we want to make this thing.
So that's why as I'm going throughthis process right now, and we're
getting ready to do a soft launchin July of the inner circle.
And I'm trying to develop what is theinner circle and what's it going to be?
And what's it not going to be.
It's relying less on courses andworkbooks and things like that.
And we're turning it.

(15:44):
And to more of a conversational community,more of a Mastermind kind of concept.
Where we're actually gonna be doingsome really cool stuff together.
As a group.
So that's what I'm working on.
And we're going to be launchingthat presented as a matter of
fact, if you go to winning withoutcollars.com/inner circle right now.
You can join the wait list.

(16:05):
And we're only going to take a certainnumber of people on that wait list.
And then and then we'll get started justto kind of do a little pilot program.
Just to kind of see, Hey, is this working?
Is this what you were expecting?
Is this good?
Bad?
All that.
That kind of stuff.
So, if you're interested,you can go check that out.
That's not the point in this video though.
Part of this video though.
What's talk about how AI.
Is not ready.

(16:26):
To take over yet.
AI is still a very young, as quick asit's growing and as fast as it's growing.
And as fast as it's advancing.
It's still not ready.
To do what I hoped that it would be.
So it's becoming lessimportant in my company.
It's becoming less, it's going toplay less of a role moving forward

(16:49):
as we started building this communityand and developing some things.
So.
Yeah, that's it.
By the way, my name is Stewart.
I'm the founder ofwinning without college.
If you didn't know that already.
Thanks for joining me if you haven't done.
So hit that subscribe button.
We just have so much stuff to do.
And I'm excited to haveyou along for the ride.
So follow me, go check out the website,get signed up on that wait list.

(17:13):
It's free.
Doesn't cost.
Anything.
You still have the option to join or not.
Join us some point in the futurewhen we get it ready to go.
Or if you have ideas on what you wantto see inside of the inner circle,
what is it that you need help with?
What's most pressing to you?
What do you want to see in that program?
Just drop it down in the comments oremail meStuart@winningwithoutcollege.com.
That's S T U a R T.
And and we'll see if we can get themincorporated, other than this round,

(17:35):
or maybe in the next round of upgrades.
So that's the goal.
All right, guys.
Thanks for watching.
And we'll see you in the next video.
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