WinsDay

Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist...

AI is being added to marketing teams everywhere.

New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly.

But the connection to real results isn’t always clear.

The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level.

This WinsDay, the focus is on what actually drives growth whe...

Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last.

On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow.

Kris shares his journey from sales rep to building Send...

B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process.

Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise, structured, and consistent approaches to marketing and go-to-market strategy.

On this episode of WinsDay, Jessie Lizak sits down wit...

Attention is easy to buy. Trust is harder to earn, and even harder to keep.

On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks like in a market shaped by automation, scale, and constant noise.

Gal brings over 30 years of experience advising companies in technol...

Revenue problems rarely start in sales. They start upstream

In positioning. In the pipeline structure. In lifecycle gaps. In marketing teams that generate activity but not accountability.

On this WinsDay episode, with Taja M. Graham, Founder and CEO of OpsIQ, and Javier Lozano Jr., Fractional CMO and GTM leader at Bolder Media Co., to unpack what revenue-driven marketing actually requires inside founder-led B2B companies.

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B2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding.

Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth.

On this episode of WinsDay, Eran Mizrahi, CEO of Source86, and Henry Young, Founder and CEO of Avari Research, have a strategic conversation o...

Marketing is changing fast, and most leaders are still figuring out what that actually means for their business.

On this episode of WinsDay, Jessie Lizak sits down with Andrea Dyan Brown, Chief Strategy Officer, and Olivia Yates, Co-Founder of HumanFirst Accelerator, for an honest conversation about where marketing is headed and what to do about it.

Andrea has spent her career at the intersection of strategy and innovation, h...

Sales not converting?

Before you blame the market, your team, or the algorithm…

it might be your messaging.

Or the way you’re testing it.

This episode of WinsDay is all about fixing sales conversions with smarter messaging and structured experimentation.

Joining Jessie Lizak:

Dr Diane Dye, Founder and CEO of People Risk Consulting. Diane works with CEOs and executive teams to build structured experimentation into their st...

Modern brands are not winning because they post more.

They’re winning because their SEO, product strategy, and positioning actually work together.

On this episode, Jessie Lizak is joined by two founders who understand how to turn creativity and strategy into real revenue.

Jacinta Devlin, CEO of Devlin Consulting Group, is a digital marketing strategist and multi-8-figure business consultant who has helped thousands of wome...

The way we lead and market in tech is changing fast.

Founders, executives, and marketers are navigating constant disruption. AI. Web3. Regulation. New buyer behavior. More noise than ever. The question is no longer just how to grow, but how to lead and build with clarity in the middle of it all.

In this upcoming WinsDay, we’re joined by Lauren Friedman and Maria Lobanova for a conversation at the intersection of leadership, i...

Profit and performance don't have to be at odds with ethical leadership. The key is knowing which levers to pull and when to automate with integrity.

In this upcoming episode, we’re bringing together two experts who are redefining how brands scale and how leaders manage in an increasingly automated world.

Matt Slaymaker, Founder of Slaymaker Marketing, is the "no-fluff" strategist for brands tired of hearing exc...

Purpose alone doesn’t pay the bills. Positioning and clear pathways do.

In this upcoming episode, we’re bringing together two founders who are building values-driven businesses without losing sight of sales, systems, and sustainability.

Erica Buyalos, CEO of Blue Planet Optics, is changing how consumers think about everyday products. From sustainable contact lenses to cruelty-free optical solutions, Erica is proving that cons...

Agency growth shouldn’t feel exhausting, confusing, or fragile.

Yet many founders are burned out, chasing the wrong metrics, overloading their offers, and struggling to retain clients early on.

This upcoming WinsDay brings together two leaders who see agency growth through the lenses of clarity, communication, and sustainable execution.

Danit Ianovici, Content Marketing & Communications at vcita, helps companies trans...

Business growth is changing fast, and the teams that win are the ones blending smart leadership with AI that supports the work.

For this upcoming WinsDay, we’re joined by two guests who live at the intersection of strategy, execution, and modern growth.

Debra Andrews is the President and Founder of Marketri, a strategic marketing consultancy focused on B2B growth. She helps companies turn marketing into a revenue driver by co...

Leadership rarely follows a straight line.

Sometimes it’s shaped by loss, responsibility, and the decision to step forward when there’s no playbook.

In this upcoming WinsDay conversation, we’re joined by Andi Shaughnessy and Danielle Carter, Co-CEOs and Owners of ExpressIt Delivery, to talk about what it really takes to lead, grow, and scale a business through change.

After the passing of their father, Andi and Danielle s...

B2B attention is harder to earn than ever.

Buyers are overwhelmed with content, events are competing for real engagement, and brands are fighting to be remembered, not just seen.

Winning today is not about shouting louder. It is about earning trust, telling sharper stories, and showing up in the right moments.

In this upcoming WinsDay show, we are bringing together two experts who work at the center of visibility, demand,...

Where is the line between influence and manipulation?

In today’s world of marketing noise and manufactured consent, brands face a new challenge: how to connect with integrity while still driving impact.

In this upcoming WinsDay episode, Jessie sits down with Amira K.S. Barger, MBA,CVA,CFRE, Executive Vice President at Edelman, and Katherine Tuominen, Founder of Catalyst Brand Strategy.

Amira brings over 18 years of experi...

Revenue teams are under more pressure than ever. More tools, more activity, more noise, yet the same question keeps coming up: what actually drives pipeline and growth?

This WinsDay, we are joined by two leaders who know how to cut through the noise and build teams that perform.

Colleen Goepfert, Growth and Demand Generation Executive and host of Build Without Chaos, has led global GTM programs across B2B SaaS, cybersecurity,...