By now, practically everyone who has a connection to academia has heard that the traditional audience for higher education is headed for a demographic cliff. In response, colleges and universities are exploring ways to attract an older audience of degree completers and life-long learners to bridge the gap. But who counts as an adult learner, and how do we retain them once we have their attention?
School isn’t the central hub of a non-traditional student’s life; rather, school is one of many spokes on a very full wheel. To attract and retain this audience of students requires a willingness to stop expecting that, once admitted and formally welcomed, they will adjust to meet the campus status quo. True inclusiveness means designing and delivering courses, programs, and services that fit into their lives, instead of expecting them to rearrange their lives and schedules to fit the rhythms of a campus they may never visit.
But how do we tailor educational offerings so they are not one-size-fits-all?
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