April 16, 2025 • 38 mins
In this episode of Wisdom on the Front Porch, LS Kirkpatrick is joined by Joe Dietrich and Carly Pepin to explore the landscape of entrepreneurship. They delve into the challenges of burnout and the importance of effective leadership, emphasizing the significance of delegation and productivity. Carly Pepin shares her personal entrepreneurial journey, highlighting the mindset needed to handle failure and pursue passions in business. The discussion also touches on the role of coaching and the benefits of cultivating a dynamic work environment and company culture. The episode wraps up with concluding insights and reflections from the guests.
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(00:05):
Well, awesome.
We are on another episode, and my name is JoeDietrich.
I'm the cohost for today and helping LS to dothe show.
And we're here talking to Carly Pepin.
Right?
Am I did I say that right?
That's perfect.
That's perfect.
Alright.
And you know what?
This show is all about entrepreneurship and allthings that talk about how we can excel,
(00:32):
showcase, the entrepreneurs that are out thereand what they can do and how they can help you
excel in your own entrepreneurship journey.
And I'm just happy to be here.
Thank you, Ellis, for reaching out to me, andI'm so honored to be on the show.
Carly, you are on the West Coast, I'm assuming.
Is that where you're from?
Yes.
And, hey.
Prayers for you guys over there.
(00:54):
Hopefully, you guys are doing well.
But, can you share with our audience, you know,what you do?
I I've I've seen your background.
You're all about mindset.
You're an entrepreneur yourself.
And just give us a little background about youand who you are to the audience.
Yeah.
Thank you guys so much for having me.
So looking forward to diving in.
(01:15):
And I'm a business coach, and I work withbusinesses, entrepreneurs to help them scale up
their businesses sustainably.
So we focus on people, strategy, execution,cash, and then the human behavior dynamic is
really intertwined with all of that.
So usually I'm working with the leadershipteam.
I'm working with the business owner, theentrepreneur just to help make sure that
(01:36):
they're able to move forward each step, nothave to deal with the burnout dynamics and
making sure also they're feeling fulfilled,inspired, connected to their own mission, their
own vision.
And, again, like, you don't have to sacrificeyour life for your business, so we wanna make
sure that they're fulfilled unless business isyour life purpose, and then it's not really a
sacrifice.
And I wanna get you to do that too.
(01:57):
So really just getting people to to do whatthey love and love what they do.
Wow.
You know what?
That that is so true.
Being an entrepreneur and there's otherentrepreneurs out there.
And if you guys are entrepreneurs or startingon a business, write down in the comments
below, say, hey.
Entrepreneur.
You know?
Or or share with everybody else.
Like, hey.
Yeah.
I'm I'm in the business.
How long have you been in?
(02:18):
Now, Carly, you said some key things in therethat I've seen in my entrepreneur journey as
well.
You said burnout.
You talked about leadership.
And lead I know leadership's a big deal, butburnout in leadership, it it can it can go up
and down the chain.
Leaders can get burned out.
Employees can get burned out.
(02:38):
But in in all the businesses that you'vehelped, well, I guess, what would be, like, one
of the key things you can help, like, startingout entrepreneurs to, like, say, hey.
I've seen this to avoid burnout.
I mean, that's a big deal.
Yeah.
One, you don't have to avoid it.
It's just gonna be feedback.
Burnout actually teaches you.
(02:59):
So it's going to teach you where perhaps maybeyou have some misperceptions and or you're not
delegating properly.
Right?
So you might have some misperceptions in thesense where things that you're doing, like, I I
see this a lot with individuals even in thecoaching world, right, where they'll be like,
oh, how do you do that all day?
You're just talking to people about theirproblems and stuff.
And I'm like, I can't wait to talk to you aboutyour problems.
(03:20):
I love talking to you about your problems.
Right?
Because these individuals who are getting burntout from this dynamic, they're expecting
certain goals at the end.
And whenever you're a coach, it's wisdom tounderstand, like, we can go in and we can
diagnose what's going on with the business, andI can diagnose what's going on with the person,
but I don't know how it's gonna turn out.
Like, there's a certain level of predictabilitythat you have.
(03:41):
There genuinely is.
But all the little details along the way,nobody has that level of prediction.
And so when we have these unrealisticexpectations that we place on ourselves for
something to turn out exactly, veryspecifically as a way a client wants it, which
sometimes is not even the way that they wannago.
You might even start working with someone andsay, wow.
This is amazing.
Once we got in, like, you really wanted to workon I've had this so many times.
(04:04):
You really wanna work on your business, but thetruth is is you really wanna work on your
relationships.
Hey.
Do you wanna switch gears?
You know?
And it's like, then we dive into that nextstage.
And sometimes working on relationships, theyunderstand they're not ready to be in a
relationship.
And it's like, well, what do you wanna do next?
And it's like, let's dive into business.
Great.
Let's do it.
Okay.
And they don't even wanna they don't even wannado it.
(04:25):
Like, they love and appreciate themselvesbecause they're like, I don't wanna do this.
I just thought I had to.
And I was like, you don't.
What do you want to do?
So I think that dynamic too is we can get burntout when we put unrealistic expectations on
ourselves.
That's a really huge one.
And then the other dynamic too is, like, ifwe're not delegating accurately.
So if you're sitting and you're doing all thethings that you hate to do, which is actually
(04:46):
bogging you down and not giving you theopportunity and the time to do the things that
you love, you're gonna get burnt out.
And that's where delegation comes in.
And it's like, that's where we go and we findthe individuals, and this is where leadership
comes in because this is fun.
You could be the leader that finds the personthat loves the job you hate.
And then you get to help that individual, like,feel fulfilled every day doing what you hate,
(05:08):
and you're doing what they hate.
And all of a sudden, like, that's the perfectcompany.
Right?
Like, it's all fulfilled.
And part of that is the leadership dynamic ofbeing able to interview and understanding,
like, individuals to a greater degree.
As leaders, you definitely dive into humanbehavior.
You become a human behavior specialist a bit.
You don't have a choice.
Oh my gosh.
Yeah.
You just you just dropped some gold, and and Ihope people have have caught this.
(05:31):
Right?
Because it's the burnout is like you saidbefore, it was unrealistic expectations.
Right?
And I and then from what I I'm I'm when I I waslike, man, she's she's dropping some gold here.
The unrelated expectation is that you can oneof them is you can do everything.
(05:52):
And the and and what Carly is pointing out toyou guys is that you can't do everything, you
need to delegate.
Now okay.
Entrepreneurs, you I'm I'm pretty sure you canagree with this.
Entrepreneurs are are people that wanna go, go,go, do, do, do.
They don't wanna be have shackles and andeverything holding them back.
And when you talk delegation, that's like, butI know I can do it the best.
(06:18):
How can you help that how can you help thatindividual, right, to to realize the the gold
that is in delegation?
Yeah.
You're you probably can't do it best.
You can do best what you actually do best.
Right?
So I'm I'm a coach.
I love human behavior.
My best place to be is doing the one on onedynamics, speaking about what I know, that's my
(06:42):
best place to be.
Right?
But if you put me in front of a website, like,it's just a nightmare.
Like, I am my own nightmare.
And I just and I and I just hate technology anddoing that stuff.
Whereas there are some people who can sit thereall day and sit in front of it and just really
enjoy themselves, and it's relaxing, and it'snurturing for them.
And so that's a thing.
(07:03):
It's like, do you want me to sit there and workon a website for eight hours?
Because by the end of it, which, by the I'vedone this before, probably fighting with my
husband.
I'm really cranky.
I'm crying.
I've been on the phone with tech support who'ssorry.
I probably freaked out on you.
I'm just like, it is what it is.
Like, it's just so stressful for me, and Iprobably had, like, a breakdown on the phone.
Or do I just disconnect from that, give it tosomeone who loves it and appreciates it, and
(07:27):
then I invest all my time coaching my clients,you know, doing reach outs, doing sales calls.
I love sales calls because it's a connectionpoint.
You know, doing podcasting, things like that.
So when you look at your day and you break downyour day, like, what I really suggest is
breaking down your day into all the tasks thatyou do on a daily basis.
And then you look at that.
And here's where the real kicker is because ifI put your hourly rate there, right, I could
(07:51):
put your hourly rate on that little sheet forevery task, and we could see how many hours you
spend.
And then you see how much would it be toactually delegate it.
And you'll find that you're wasting a lot ofvaluable time because the cost of delegation is
not as much as the cost of your time.
And you could go out and invest that time tocreate that level of income at a higher level,
(08:12):
which pays for the delegation in the firstplace.
And the cool thing is is if we really thinkabout it, it's not that we can actually do it
better.
Right?
So if I just hand over my website to anindividual, I can't build the website better,
but I could put the vision behind the websitefor my company better than he can.
So all I'm really doing is I'm basicallygetting better at explaining things.
(08:33):
Right?
Breaking things down, explaining things, askingquality questions, going back and forth, and
doing corrections.
That's where I'm going to shine in thatproject, but I'm not going to shine doing the
actual technological part, not because Icouldn't figure it out.
Right?
Nothing wrong with you guys, but it's because Ireally don't like it, like, a lot.
And it's not worth it's not worth the impact onmy physical and my mental health, my husband's
(08:56):
mental health.
Like, let's not do that to him anymore.
So, yeah, that dynamic is like, alright.
So who can I delegate to that really loves it?
And I do have someone I work with, and he'samazing, like, at design.
And I just give him the things that I want.
He creates beautiful things, and I've been justso grateful every time he creates something.
You know?
Like, so grateful.
(09:17):
And he's good at it.
Like, he's good at it.
So why would I wanna take that away from thatindividual?
So, basically, it's cool.
Like, part of a leader is you get to pay peopleto do what they love to do.
Mhmm.
Yeah.
That's cool.
That's cool.
Because I know I have my entrepreneurbackground, my military background, and I had
to learn a great deal about letting go ofcertain projects because it it one, it bogs me
(09:43):
down.
It steals my energy when I'm not doing what Icould what I do productively.
What we would like to call an entrepreneurship,what is your money making area of doing things?
Instead of time wasters, that that's still yourtime, still your money making ability.
Because like you said, Carly, you likeconnection, get getting with the people,
getting talking to them, connecting them,seeing what they actually need.
(10:05):
That's your your, I guess, genius zone, likelike some people like to say.
But, I I like Carly, I like for you to sharewith the audience too, like, where where can
they find you?
What's your website?
And then what what was the thing that got youinto this vein of entrepreneurship?
I mean, what was that catalyst?
Because everybody has a catalyst.
(10:26):
Yeah.
So you can find me atWestCoastGrowthAdvisors.com.
And the catalyst I started entrepreneurshipwhen I was young, so I was 18 years old.
And my parents kind of witnessed me I I wasditching school to go to work, so I wasn't
enjoying school.
And I went to work instead, and I just wasworking in a surf shop.
(10:48):
They made me manager.
They put me in charge of, like, a lot of stuff.
They had no idea I was ditching school, by theway.
Totally lied to them.
They just they're like, you watch so manymovies.
I was like, I know.
It's crazy.
But they were great.
They taught me so much.
And so what they witnessed is I didn't knowwhat I wanted to do in school.
They witnessed that I wasn't enjoying theeducational system, but that I was really,
(11:10):
really thriving in this business practice.
And I was going to work, like, you know, five,six days a week, so, like, sometimes seven if
they needed me.
I was really having fun.
And so they offered me an opportunity to starta business.
And they said, you know, it's gonna cost justas much for you to go to college.
Like, why don't we just help you try to start abusiness because I've been doing some other
stuff on the side.
I've been making skincare.
So we tried that.
It was actually really fun.
(11:31):
That was my college experience in a sense.
I totally failed, obviously, because it's myfirst business.
Of course, I failed.
Totally bombed.
Didn't have enough info.
I could see now, like, it was definitely themarketing and, like, the branding that I had
the gap on.
So that's been a fun new study.
And it was cool, though, because it taught meso much.
And after that, it was I went to work again,and I just started getting into companies in a
(11:58):
sense where places where I could work my way upbecause I didn't have a college degree at this
point.
And it was cool because then I became, like, anentrepreneur in the company, and they would
give me little divisions to build.
Right?
Like, little divisions within these companiesto build, and that was really inspiring as
well.
So, again, now, like, I'm an entrepreneurwithin a company, but now I was playing with,
you know, their money instead of my own.
(12:19):
And I got to learn a lot more because nowwhat's really cool about corporate companies is
now you have, like, more teams.
Right?
So if I didn't have something or I didn't knowsomething, this is the delegation component.
I got to go to different divisions and ask forhelp and assistance, get questions, and all
this fun stuff.
Really taught me to delegate doing thatdynamic.
And then, yeah, I just remember one day beinglike, why am I not doing this on my own?
(12:41):
Like, I keep building businesses for people.
I was like, why am not doing this, like like,on my own, like, as a consultant?
And that's when I decided to transition.
You know?
And, again, just studying more, finding, like,really applicable, like, time tested tools and
systems and processes that work.
Right?
And I think that's the most important thing.
I like to say it's like whatever we'relearning, it's like find the origin of where
(13:03):
that comes from.
Right?
You know?
Because then if you study the origin, it'll bea more concrete form.
All the stuff that people are repurposing itinto is amazing.
But when you find the original form and youstudy that as well, the newer forms that you're
studying will be far more impactful.
And that's definitely something that I'velearned as well is, like, make sure whoever
you're learning from is, like, learn from theoriginal owner too, and then whatever you get
(13:25):
is, like, 10 x guys.
It's like 10 x.
Yeah.
For sure.
Because there's a lot of great things outthere.
Now I I like to touch on this because you saidyour first business, you know, you failed at
it.
Right?
And there's people out there that they had anidea.
They they had a dream or whatever the the casemay be, and the failure came.
(13:47):
So, I mean, what was what was that thing that,I guess, kept you going even though you
encountered that failure?
What was what was that thing that just kept youdriving and going forward?
Yeah.
I really liked what I was doing.
Like, I really, really liked it, and I enjoyedit.
I would say the only like, when wetransitioned, it was when, you know, we're
like, we're not really seeing a lot of movementhappening and then I wasn't enjoying it as
(14:12):
much.
And at that point, I was like, alright, I wantto give myself permission to really, like, dive
into this other industry.
And, I see like, I look back at that, and thiswas before I mean, we have chat GPs and AIs and
Google and all this stuff.
Like, I didn't I didn't have no idea how tofind things back then or search or, like, even
where to look in a library to, like, find theright book.
(14:34):
I didn't even know what my gap was.
Right?
Where now I'm like, it's branding andmarketing, specifically.
Branding, marketing.
We were great at sales, but the branding andthe marketing.
So it's kind of like now present day.
We can really diagnose our businesses to agreater degree, but then also find the answers.
You know?
Like, even ChatGPT is amazing in the sensewhere you can ask it to ask you questions to
(14:56):
diagnose your business, see where the gap is.
And then now we can just go online and findindividuals and books and, you know, courses
and all these different dynamics to really helpus get to the other side.
So it's a different world for entrepreneurship.
There is a lot more opportunity and a lot moreeducation to really be able to help us launch.
The challenge that comes with that is there's alot more people who can do it, so you got a lot
(15:18):
more competition.
Definitely.
So, yeah, those are the dynamics where it'slike, really, when you when you fail at
something, if you really wanna move forward,it's like, would be the actual next step and
utilizing all these tools we have to figure outwhere you can go.
Right?
The other dynamic and aspect of it, it's reallyimportant for you to do something that you
(15:40):
genuinely love, like, that you really, reallylove.
And so I I mean, I love what I do.
I love what I do.
If I fail at it, which, you know, it's abusiness.
Of course, I'm failing, and I'm succeeding, andit's just a normal way of life.
Right?
But when I fail, it's not like, oh, what'swrong with me?
I'm broken.
Like, this is bad or wrong, or I shouldn't bedoing this.
It's more like, oh, man.
What is my gap?
(16:00):
Like and I might get off a sales call and belike, I bombed that sales call.
Like, what just happened?
You know?
And I'll get on the phone with a friend andlaugh and be like, I just bombed it.
Like, I bombed it so hard.
And I was like, I and I'll talk it out, andwe'll look for the gap.
And, you know, we just have a giggle becauseit's like, that's life.
Like, that's normal.
You know?
And even if something, like, goes awry, even ifI'm working with someone, I'll I'll come back
(16:24):
and say, hey.
I had a gap.
Let's correct this.
We're gonna go back.
You're not getting charged for it.
Let's work this out.
You know?
Because that is the natural order of businessis there's gonna be challenges.
There's gonna be things that you miss or, youknow, you don't, like, catch fast enough, and
that's life.
That's life.
And so it's really more if you are doingsomething you love, it's not about your own
(16:47):
pride.
It's not about looking amazing.
It's not about looking like the best of thebest because the best of the best make
mistakes.
You know?
So if someone's, like, sitting out thereputting forward that they never mess up, they
never have challenges, they never makemistakes, run.
Like, just run.
Run.
Like, they're lying.
And that's super dangerous because nobody canever live up to that.
(17:09):
Nobody can live up to that.
People fight.
They argue.
There's conflict.
There's chaos.
There's all these different dynamics.
I love the people, and I work with them themost.
The ones that actually understand that thatexists, embrace it, and just work out how to
transform it.
You know?
And then we just move on.
And that's really truly, like, theentrepreneurial journey is it's gonna be all
those different dynamics.
You're gonna realize how much you don't knowthe more that you grow.
(17:34):
Yeah.
Come on.
That that's this is a lot.
And I like you said an important word to to inthis this last phase.
You said you had to give yourself permission.
Give yourself permission.
I think that is a a big, big deal because infailing and chasing your dreams Mhmm.
(17:57):
A lot of times people don't give themselvespermission to pursue that dream or that idea
because they've heard in the past, well, you'renot smart enough.
Oh, well, you know what?
We don't our our family doesn't do that, thingsof that nature.
So what what what in your life I mean, did youhave to learn this about giving yourself
(18:21):
permission?
Did did you have a mentor or a teacher or acoach like yourself, or was this something that
was just already internally in in you to giveyourself permission?
Yeah.
So I feel I feel like so when I was a kid, forsure, I had just just series of events that I
perceived challenging that just really made menot wanna do what I didn't wanna do.
(18:44):
So that is a very stubborn part of my naturethat can be very frustrating at times, but also
it's the part that's like, just do it.
You know?
Like and then it might take me a whilesometimes, but I'll move forward in it.
Right?
And so it kinda was like a push for a reallylong time, but then I had the opportunity to,
like, meet coaches and mentors who helped me tolearn how to do that without having to have,
(19:09):
like, that great of a push.
Right?
So now it's like, oh, I can see that I'm notgiving myself permission to do this.
And now because of the human behavior dynamic,which is why I wanted to learn it as well, is I
understand why we get blocked.
Right?
So why we get blocked and why we're notactually giving ourselves permission to move
forward.
And a huge part of it is our comparisons.
(19:31):
You know?
It's our comparisons.
It's our fears of outside opinions.
It's our fears of the outside authorities andwhat we're gonna, like what's gonna happen as a
result.
You know?
Sometimes people don't wanna speak becausethey're like, oh, what if someone criticizes me
or says something?
And it's like, you're gonna get criticized.
You're gonna get criticized if you don't dowhat you want.
You know?
You're gonna get criticized every day anyways.
(19:51):
You might as well be doing something you want.
You know?
And let's just work on the criticism so itdoesn't hate you that much anymore, like, when
you actually receive it.
Like, let's help you be criticized and not haveto, like, feel as much, like, pain with it.
Right?
Like, let's get through that.
So it's like, what is it that would be holdingyou back?
What are the fears?
What are those different dynamics?
(20:11):
Who are you comparing yourself to?
You know, I had a a client I just worked withwho really wanted to move into, like, this new
job and new sector and, you know, more of anexecutive position, but they're comparing
themselves to these specific individuals, whichactually was just holding them stagnant still,
and they weren't taking any action.
You know?
And it's like when we clear that comparison andthey connect with who they are, all of a
(20:33):
sudden, the little puzzle pieces started tofall into place.
And then a job opportunity came to her that,like, was the perfect thing that she would be
really inspired by.
You know?
So it's like, let's clear those comparisons soyou could also give yourself permission to not
live in someone else's shadow and go beyourself.
Mhmm.
Mhmm.
Man, man, you're just dropping some goldbecause I know, one of the things that held me
(20:56):
back for almost fifteen years, was just, like,the fear of criticism.
Right?
And the thing is, like you said, you're gonnaget criticized anyway.
So you might might as well just go for it andand see what happens.
And and then I think also the the criticismthat people think they're trying to avoid is
(21:18):
the the criticism of themselves for not eventrying.
Yeah.
It's like, man, I had that idea, then ten yearslater, oh, this this guy or this gal, she's
running with my idea, and I should have doneit.
Just go for I totally agree.
We we're in a in a land of opportunity here,especially with AI resources.
I mean, there's there's peep tons of people outthere giving free stuff.
(21:39):
I mean, YouTube, all kinds of stuff.
So go for it.
But I think it's important because, Carly,you're a coach, Right?
That people that wanna go to the next level intheir life need to seek out people like you as
a coach.
And then what I mean, what we you talked aboutit earlier.
So what what are some of the benefits ofsomeone, like, reaching out to you who's an
(22:00):
entrepreneur and say, hey, Carly.
How can you help me help me out?
Help a brother or sister out.
And as an entrepreneur, you know, can you canyou, you know, share with us what what that's
all about?
For sure.
And I I think this is, the thing that I loveabout the coaching dynamic is as an
entrepreneur, it's like, what do you reallywant?
Like, let's just go through what you reallywant.
(22:21):
Let's get the specific excuse me, specificitiesof it.
So we're gonna understand your vision.
We're gonna understand your unique lifepurpose.
We're gonna see how that's playing out in yourbusiness.
And then we wanna put a strategy together withit, and we work on all the mental blocks that
you have along the way.
You know?
So part of that is is it's like don't have theunrealistic expectation to do it on your own
(22:42):
all the time.
Like, I don't like, I do this for a living, andI have a coach because everyone has roadblocks.
Everyone has blind spots.
You know?
I'm gonna be talking to mine tomorrow.
And I was like, I know I wanna work and gethere, and I was like, but I'm really struggling
to seeing, like, what is driving thischallenge.
I was like, I'm struggling.
(23:03):
And I was like, so I'll tell her.
I was like, I wanna find the root, and I wannaclear it.
And I'll get on the phone with her, and she'llbe able to see what I can't because she's gonna
notice the patterns and all these things thatbasically, like, I'm not actually tapping into
because I'm so used to it.
I'm blind to it.
Right?
So that's the thing too is like and I rememberwhen I first started, I just I thought you
shouldn't have one if you're a coach.
Like, you should have it all together.
(23:24):
And then I realized way off, man.
That was, like, bad advice.
It's terrible.
I'm the person who gave that to me, That it ismore powerful just to be able to get through
those blind spots by having these people on theother side.
And it's cool too because it's like when youhire someone, it's finding the person who
specifically wants to help you get that, like,thing that you want.
You know?
So with entrepreneurship, it's like, do youwant in your business?
(23:45):
What do you want in your life?
We're usually combining the two togetherbecause you are a whole human being.
You're not just, like, a business.
Like, you're also a human being outside thatbusiness.
So usually, we're, like, tag teaming both ofthem simultaneously just to create a fulfilling
life.
You know?
And we just do what it takes.
So every day you wake up and you're like, yeah.
I got this.
I love my life.
I'm gonna do what I wanna do.
I'm gonna move through these fears.
(24:06):
I'm gonna move to the next steps.
Because the goal is is, like, I don't wantpeople to pass away and be on their deathbed
and say, regretted not doing this.
Like, I want everyone on this planet to thinkabout the things that inspire them and move
forward.
And if there's fears or anything that'sblocking you, like, yeah, it's just not worth
it.
It's not worth holding on to.
We have one life.
(24:26):
One life.
And even if there's reincarnation, you neverget this again.
You are never you again.
Never.
Never.
This is it.
This is all you got.
You wanna make Yeah.
Yeah.
What you're saying is so key because the,Michael Jordan everybody knows Michael Jordan.
He had multiple coaches.
(24:47):
Right?
The gentleman that played Hannibal Lecter man,I keep on forgetting his name.
But he's one of the greatest actors.
You know, he can sit there and act any any whathe had, like, five coaches.
He probably still has coaches to help him to bethe best actor he could be, you know, speech
coach or everything.
So and then we have I have, like, differentmentors myself because you need people that
(25:12):
understand well, for me, you know, I have a aspiritual mentors, entrepreneurial mentors,
just inspirational mentors that that I that Ireach out to and and and even co coaches that I
I lean on myself because, you know, they coach,we coach, and we we have to encourage one
another.
So that's that's just a a a wonderful communityto be in.
(25:33):
Anthony Hopkins.
That's who it is.
Yes.
Anthony Hopkins.
That's like a I just remember that one movie hedid.
So, Ellis, please let me know if I'm runningover time and if there's any questions that I
haven't asked.
So, Carly, if you had to talk to your 18 yearold self, okay, who was skipping school and I
(25:57):
got no.
And and you had to give her I I like doing thison on my podcast.
And I ask them, if you could go talk to your 18year old self and say, hey.
Hey, Carly.
This is what you need to know right now for foryour entrepreneurship journey and to to pursue
the dreams that you want to.
What what would you, like, say to her
(26:19):
Yeah.
To give
her some encouragement?
Basically, your life is perfect as it is.
Everything you're doing is on the way.
Nothing's missing.
Keep doing you.
That's it.
Yeah.
Yeah.
That that's real good.
Because I know when when I and I can I can Ican relate because when I was younger, I always
thought I was missing out?
(26:40):
Totally.
And when when you're thinking that you'remissing out, you're looking back instead of
looking forward to the opportunities that areset before you.
One last thing.
You talked about doing what you love.
What what does that mean for your clients whenyou tell them to do what you love?
And if and if you find out what that they'renot doing what they love, how do you, like,
(27:03):
kinda get them back on track today?
Just get them to stop it.
Yeah.
Then we're done.
I'm like, don't do it.
So, basically, we can really tell and diagnosethis in the sense that on a daily basis, if
you're feeling fulfilled, if you're feelinginspired, if you're lit up, if you look at your
day and you say like, I get to do these things.
(27:24):
Like it's really challenging and it's going bea hard day, but like I really get to do these
things and I'm inspired by it, right?
And it's still challenging.
It's still hard.
Then I know that you're focused on things thatare inspiring to you.
But if every day you're waking up and you'relike, oh, like, I don't wanna do this.
You're procrastinating.
You're putting all this stuff aside.
I know that there's some level of burnout.
You're disconnected from what you're doing.
And so you can really diagnose and see.
(27:45):
It's like, oh, well, I've been wanting to dothis, and I've been setting this New Year's
resolution every year for the past five years,and I haven't done it once.
And I'm like, because it's not important toyou.
So let's find out what's important to youbecause I want to see what you have been
focused on.
You know?
And your life will demonstrate what yourpurpose is.
So this is the dynamic where you don't have tofind anything.
(28:05):
Nothing's missing.
Every day you invest your time.
You don't procrastinate on these things andit's usually part of your natural rhythm So you
discounted it a bit.
You discounted it, but it's part of yournatural rhythm and it's things that are fully
and totally inspiring to you.
And it's things that even if you're tired, youbasically will start doing them and energy
comes.
Right?
Like that's another thing to pay attention tobecause you could be really tired and not,
(28:29):
like, skip other things.
You'll skip other things.
But if you're really tired and energy comes todo these things, I know that that's something
that's meaningful.
Right?
And then I think the other interesting thingis, like, even the financial component is what
you invest your money on.
So when we think about, like, how you'reinvesting your money too, it's like, I can look
at your bank account, and we can break it down.
(28:49):
And everyone spends their money in a differentway.
And people who spend their money in a specificway are gonna spend it on the things that are
most important to them.
It just is what it is.
Personal development is like one of my tophighest expenses.
It's just that important to me.
And it's like, yeah, it's like, that's I that'sjust what I want.
I want to live it.
I want to breathe it.
I love it.
And so it's really paying attention to allthese things that you're demonstrating in your
(29:13):
life are already fulfilling, already inspiring.
And building a life they love is actually beingable to craft and cultivate a life to run that.
Right?
You know?
So let's say I didn't wanna be an entrepreneur.
Right?
And I'm like, okay.
I don't wanna be an entrepreneur.
I'm not inspired to have a business, but I lovepersonal development.
What can I do?
We have a client who when I say we when myhusband and I do workshops, he comes to our
(29:37):
workshops, and he decided he loves personaldevelopment so much.
He built a personal development division in amultinational corporation.
Right?
Amazing.
And he was the one who launched that project,and now he has, like, this whole personal
development thing where he brings in speakersand does events and all this stuff.
So you don't have to be an entrepreneur.
I chose this path because I like this path, buthe chose that path because he likes that path.
(30:00):
And so now every day he gets to wake up, andhe's involved in what he loves.
You know?
That's it.
And so it really is that simple.
So it's like, how do you create that dynamicwhether you're building a business or you're
actually, like, working in one that you canmove into these components of every day you
wake up and you say, I get to do this.
Like, I really get to do this.
You're not, like, frustrated.
You're not you're not gonna, like, hesitate.
(30:21):
You're not gonna procrastinate.
Like, you get to do these things.
And that takes some self awareness.
It takes the deep dives, and it just takes alsoconsistency and making sure you dedicate your
life to that.
It also gets very easy to say no to distractingthings because people will come to you.
And if you have time to do something, usually,you'll just say yes.
But if that time is gonna impact all thesereally inspiring things you have planned for
(30:44):
the day, you're like, no.
I just can't.
No.
No.
It's not my time is not negotiable.
So, yeah, you become very clear on your yesesand nos because your life's too inspiring to
give up.
Wow.
Wow.
Wow.
No.
That's good.
I I I like that because sometimes and andcorrect me if I'm wrong.
Right?
You you're describing how you can have, like, aentrepreneurship mindset, right, within a
(31:10):
company that you're working in, but you don'tnecessarily want to be an entrepreneur on your
own.
And you can bring ideas within the organizationthat you're in and say, hey.
Look.
You know, can we create this other part of thebusiness that will actually be a force
multiplier within the business, help thebusinesses to grow and expand and to be be more
(31:34):
self more efficient by creating this selfdevelopment portion of the company.
And I I love that.
That that's a that's a wonderful and out andyou might have been in my brain because I was,
like, thinking about that as you were we weretalking earlier.
I was like, but what about if somebody wants tobe an entrepreneur and they don't necessarily
wanna start you you brought it out.
So that that that is super awesome.
(31:55):
That is super awesome.
And and how can someone, like, in a companyactually do that?
Because I know some companies and this thisgoes to that dynamic about leadership and
culture and everything else like that.
Let's say somebody does have an idea, you know,but the culture isn't there.
(32:15):
I mean, what how would you help the leadershipto say to, like, cultivate that?
If I'm working with the leadership team, I'llbe cultivating that on the back end for sure
where people can bring things forward.
There's a collaboration dynamic.
There's communication within the teams.
So that would be something if I am working withthe leadership team.
Like, I'm definitely gonna be working to bringan overall dynamic of the culture improving.
(32:40):
Right?
So that's just something.
But if you are working somewhere and you don'thave me or anyone else, like, helping the
culture in the background, then it's like,maybe it's not the best place for you to work.
Like, if you're unhappy and you can't moveforward and create that dynamic of what you
would love, you can also leave.
Like, I've worked with clients who they reallywanna grow.
Right?
And they have places that they're working, andI'm I'm just listening to this, and I'm like,
(33:02):
this person wants a challenge.
They wanna move forward.
They're not allowed to do anything.
They're not given, like, a certain level ofautonomy.
And I'm like, they're out of here, man.
I was like, they're not gonna stay.
But then they find a company where they'reallowed to do those things, and they're very
pushed to grow.
And they like it.
And it's not like they just move to a placethat's easier.
In fact, that was too easy for them.
(33:24):
Right?
So if if it's like if you really like thedynamic, it's like you could find the places
that have the cultures that you're reallyinspired by.
And that's remember, it's when you're in aninterview, don't forget to interview the
company as well.
You know, sometimes we get so nervous thatwe're like, oh, I need the job.
I have to get the job.
What if I don't get the job?
But you might actually get in that job, and youdidn't interview the company, and then you get
(33:46):
in and you're like, this is my nightmare.
Like, this is not what I wanted.
Now all of a sudden, you're on another job huntwhere you can avoid it by just, like, asking
them quality questions as well.
know?
So make sure that you're also working somewherethat you would love to work, that you wanna
stay, that you are inspired by.
Man, I love that because, John Maxwell, Iremember going through I went through some of
(34:08):
his trainings and stuff like that, and he said,and it stuck with me.
He's like, culture will always defeat vision.
You have a great vision for your company, butif the culture within that company is horrible,
you're not that company is not gonna moveforward.
They're not gonna
move forward.
Yeah.
And also the he also said there was the the thelaw of the lid, which is, like, if there's
(34:30):
employees that wanna grow, but the leadershipis is not there, they're gonna be hitting a lid
all the time, and it's just gonna cause, youknow, stagnation.
People are not gonna be happy.
They wanna leave.
And like you said, if you have people like, ifif if the business closes at 05:00 and people
are, like, at 04:59, like, they're, like, in ain a run runner stands ready to to hit that
(34:55):
door as soon as 05:00 hits, there's a problem.
There's a problem?
A culture problem.
You know?
So so, no, I I I love that that that you tacklethose issues because that's a lot of the hidden
issues that go on with companies is culture.
And they they just look at the bottom line.
What's our mission?
What's our bottom line?
(35:15):
Do we meet our quotas?
And and it's good to be driving, but if you'reif you're driving people to run out the door,
you're making your numbers, but people don'twanna stay.
You have too much turn turnover in in your, youknow, hiring and firing.
That's not a good that's not a good deal.
Before we head out, Carly, can you share withus again?
(35:39):
I I know you said earlier earlier today whatyour website is.
And then for all of our listeners out there, Iguess, what would be what's on your heart for
the listeners out there for today?
And give give us your, I guess, your finalfinal speech.
So it's westcoastGrowthAdvisors.com.
And, truly, like, nobody is more special thanany other person on this planet.
(36:04):
Like, that is just there's no such thing asthat.
I know it's hard to believe, but I can if Ispend enough time with you, I'll give you
factual evidence and make you certain.
So when I say that, I say that because it'slike, just find what you would love to do.
Build a life that you love.
We really truly only have one life, and it isvery, very, very precious.
So it's like, really treat it that way so thatwhen you do get to hit that day one day where
(36:28):
you have you know, you're on your deathbed, youget to look back and say, I did everything I
could with the time I had, and I I lived thelife that I wanted to live.
Like, it's a different feeling.
And, yeah, it's a different it's a differentexperience.
So, like, yeah, give yourself permission to dowhat you can to have the journey that you're
most inspired by, for sure.
That's awesome.
(36:49):
And and and you know what, Carl?
I can feel the heart that you have for yourpeople and who you coach, who you client, and
and the passion there.
And I and I I'm glad that we were able to havethis interview with you, and and I know LS is.
And this we just got more than wisdom on theporch.
This was just, like, heartfelt coaching at itsbest, in my opinion, coming coming from you.
So Thank you.
(37:09):
Yeah.
This was inspiring.
I appreciate it.
So, Ellis, thank you for having me as a guesthost, and I appreciate, Carly, you coming on
too.
Thank you, guys.
Thank you for joining us today on Wisdom on theFront Porch with your host, Ellis Kirkpatrick.
You can find us on our website,wisdomonthefrontporch.com, see previous
(37:30):
episodes of the podcast, and view issues of themagazine.
Did you know you can submit questions, leavereviews, or suggest topics?
You can also tell us where your favorite Frontlocation is and what it means to you.
We hope you gain value and insight from today'sor previous talks.
We appreciate your support for us so we cancontinue to provide value and expertise to you
(37:51):
and others.
Subscribe to Wisdom on the Front Porch magazineand join in next week when we bring you another
great insight into the world of entrepreneurculture and lifestyle.
Make today a great day.
Always believe that something wonderful isgoing to happen.
Well, awesome.
We are on another episode, and my name is JoeDietrich.
I'm the cohost for today and helping LS to dothe show.
And we're here talking to Carly Pepin.
Right?
Am I did I say that right?
That's perfect.
That's perfect.
Alright.
And you know what?
This show is all about entrepreneurship and allthings that talk about how we can excel,
(00:32):
showcase, the entrepreneurs that are out thereand what they can do and how they can help you
excel in your own entrepreneurship journey.
And I'm just happy to be here.
Thank you, Ellis, for reaching out to me, andI'm so honored to be on the show.
Carly, you are on the West Coast, I'm assuming.
Is that where you're from?
Yes.
And, hey.
Prayers for you guys over there.
(00:54):
Hopefully, you guys are doing well.
But, can you share with our audience, you know,what you do?
I I've I've seen your background.
You're all about mindset.
You're an entrepreneur yourself.
And just give us a little background about youand who you are to the audience.
Yeah.
Thank you guys so much for having me.
So looking forward to diving in.
(01:15):
And I'm a business coach, and I work withbusinesses, entrepreneurs to help them scale up
their businesses sustainably.
So we focus on people, strategy, execution,cash, and then the human behavior dynamic is
really intertwined with all of that.
So usually I'm working with the leadershipteam.
I'm working with the business owner, theentrepreneur just to help make sure that
(01:36):
they're able to move forward each step, nothave to deal with the burnout dynamics and
making sure also they're feeling fulfilled,inspired, connected to their own mission, their
own vision.
And, again, like, you don't have to sacrificeyour life for your business, so we wanna make
sure that they're fulfilled unless business isyour life purpose, and then it's not really a
sacrifice.
And I wanna get you to do that too.
(01:57):
So really just getting people to to do whatthey love and love what they do.
Wow.
You know what?
That that is so true.
Being an entrepreneur and there's otherentrepreneurs out there.
And if you guys are entrepreneurs or startingon a business, write down in the comments
below, say, hey.
Entrepreneur.
You know?
Or or share with everybody else.
Like, hey.
Yeah.
I'm I'm in the business.
How long have you been in?
(02:18):
Now, Carly, you said some key things in therethat I've seen in my entrepreneur journey as
well.
You said burnout.
You talked about leadership.
And lead I know leadership's a big deal, butburnout in leadership, it it can it can go up
and down the chain.
Leaders can get burned out.
Employees can get burned out.
(02:38):
But in in all the businesses that you'vehelped, well, I guess, what would be, like, one
of the key things you can help, like, startingout entrepreneurs to, like, say, hey.
I've seen this to avoid burnout.
I mean, that's a big deal.
Yeah.
One, you don't have to avoid it.
It's just gonna be feedback.
Burnout actually teaches you.
(02:59):
So it's going to teach you where perhaps maybeyou have some misperceptions and or you're not
delegating properly.
Right?
So you might have some misperceptions in thesense where things that you're doing, like, I I
see this a lot with individuals even in thecoaching world, right, where they'll be like,
oh, how do you do that all day?
You're just talking to people about theirproblems and stuff.
And I'm like, I can't wait to talk to you aboutyour problems.
(03:20):
I love talking to you about your problems.
Right?
Because these individuals who are getting burntout from this dynamic, they're expecting
certain goals at the end.
And whenever you're a coach, it's wisdom tounderstand, like, we can go in and we can
diagnose what's going on with the business, andI can diagnose what's going on with the person,
but I don't know how it's gonna turn out.
Like, there's a certain level of predictabilitythat you have.
(03:41):
There genuinely is.
But all the little details along the way,nobody has that level of prediction.
And so when we have these unrealisticexpectations that we place on ourselves for
something to turn out exactly, veryspecifically as a way a client wants it, which
sometimes is not even the way that they wannago.
You might even start working with someone andsay, wow.
This is amazing.
Once we got in, like, you really wanted to workon I've had this so many times.
(04:04):
You really wanna work on your business, but thetruth is is you really wanna work on your
relationships.
Hey.
Do you wanna switch gears?
You know?
And it's like, then we dive into that nextstage.
And sometimes working on relationships, theyunderstand they're not ready to be in a
relationship.
And it's like, well, what do you wanna do next?
And it's like, let's dive into business.
Great.
Let's do it.
Okay.
And they don't even wanna they don't even wannado it.
(04:25):
Like, they love and appreciate themselvesbecause they're like, I don't wanna do this.
I just thought I had to.
And I was like, you don't.
What do you want to do?
So I think that dynamic too is we can get burntout when we put unrealistic expectations on
ourselves.
That's a really huge one.
And then the other dynamic too is, like, ifwe're not delegating accurately.
So if you're sitting and you're doing all thethings that you hate to do, which is actually
(04:46):
bogging you down and not giving you theopportunity and the time to do the things that
you love, you're gonna get burnt out.
And that's where delegation comes in.
And it's like, that's where we go and we findthe individuals, and this is where leadership
comes in because this is fun.
You could be the leader that finds the personthat loves the job you hate.
And then you get to help that individual, like,feel fulfilled every day doing what you hate,
(05:08):
and you're doing what they hate.
And all of a sudden, like, that's the perfectcompany.
Right?
Like, it's all fulfilled.
And part of that is the leadership dynamic ofbeing able to interview and understanding,
like, individuals to a greater degree.
As leaders, you definitely dive into humanbehavior.
You become a human behavior specialist a bit.
You don't have a choice.
Oh my gosh.
Yeah.
You just you just dropped some gold, and and Ihope people have have caught this.
(05:31):
Right?
Because it's the burnout is like you saidbefore, it was unrealistic expectations.
Right?
And I and then from what I I'm I'm when I I waslike, man, she's she's dropping some gold here.
The unrelated expectation is that you can oneof them is you can do everything.
(05:52):
And the and and what Carly is pointing out toyou guys is that you can't do everything, you
need to delegate.
Now okay.
Entrepreneurs, you I'm I'm pretty sure you canagree with this.
Entrepreneurs are are people that wanna go, go,go, do, do, do.
They don't wanna be have shackles and andeverything holding them back.
And when you talk delegation, that's like, butI know I can do it the best.
(06:18):
How can you help that how can you help thatindividual, right, to to realize the the gold
that is in delegation?
Yeah.
You're you probably can't do it best.
You can do best what you actually do best.
Right?
So I'm I'm a coach.
I love human behavior.
My best place to be is doing the one on onedynamics, speaking about what I know, that's my
(06:42):
best place to be.
Right?
But if you put me in front of a website, like,it's just a nightmare.
Like, I am my own nightmare.
And I just and I and I just hate technology anddoing that stuff.
Whereas there are some people who can sit thereall day and sit in front of it and just really
enjoy themselves, and it's relaxing, and it'snurturing for them.
And so that's a thing.
(07:03):
It's like, do you want me to sit there and workon a website for eight hours?
Because by the end of it, which, by the I'vedone this before, probably fighting with my
husband.
I'm really cranky.
I'm crying.
I've been on the phone with tech support who'ssorry.
I probably freaked out on you.
I'm just like, it is what it is.
Like, it's just so stressful for me, and Iprobably had, like, a breakdown on the phone.
Or do I just disconnect from that, give it tosomeone who loves it and appreciates it, and
(07:27):
then I invest all my time coaching my clients,you know, doing reach outs, doing sales calls.
I love sales calls because it's a connectionpoint.
You know, doing podcasting, things like that.
So when you look at your day and you break downyour day, like, what I really suggest is
breaking down your day into all the tasks thatyou do on a daily basis.
And then you look at that.
And here's where the real kicker is because ifI put your hourly rate there, right, I could
(07:51):
put your hourly rate on that little sheet forevery task, and we could see how many hours you
spend.
And then you see how much would it be toactually delegate it.
And you'll find that you're wasting a lot ofvaluable time because the cost of delegation is
not as much as the cost of your time.
And you could go out and invest that time tocreate that level of income at a higher level,
(08:12):
which pays for the delegation in the firstplace.
And the cool thing is is if we really thinkabout it, it's not that we can actually do it
better.
Right?
So if I just hand over my website to anindividual, I can't build the website better,
but I could put the vision behind the websitefor my company better than he can.
So all I'm really doing is I'm basicallygetting better at explaining things.
(08:33):
Right?
Breaking things down, explaining things, askingquality questions, going back and forth, and
doing corrections.
That's where I'm going to shine in thatproject, but I'm not going to shine doing the
actual technological part, not because Icouldn't figure it out.
Right?
Nothing wrong with you guys, but it's because Ireally don't like it, like, a lot.
And it's not worth it's not worth the impact onmy physical and my mental health, my husband's
(08:56):
mental health.
Like, let's not do that to him anymore.
So, yeah, that dynamic is like, alright.
So who can I delegate to that really loves it?
And I do have someone I work with, and he'samazing, like, at design.
And I just give him the things that I want.
He creates beautiful things, and I've been justso grateful every time he creates something.
You know?
Like, so grateful.
(09:17):
And he's good at it.
Like, he's good at it.
So why would I wanna take that away from thatindividual?
So, basically, it's cool.
Like, part of a leader is you get to pay peopleto do what they love to do.
Mhmm.
Yeah.
That's cool.
That's cool.
Because I know I have my entrepreneurbackground, my military background, and I had
to learn a great deal about letting go ofcertain projects because it it one, it bogs me
(09:43):
down.
It steals my energy when I'm not doing what Icould what I do productively.
What we would like to call an entrepreneurship,what is your money making area of doing things?
Instead of time wasters, that that's still yourtime, still your money making ability.
Because like you said, Carly, you likeconnection, get getting with the people,
getting talking to them, connecting them,seeing what they actually need.
(10:05):
That's your your, I guess, genius zone, likelike some people like to say.
But, I I like Carly, I like for you to sharewith the audience too, like, where where can
they find you?
What's your website?
And then what what was the thing that got youinto this vein of entrepreneurship?
I mean, what was that catalyst?
Because everybody has a catalyst.
(10:26):
Yeah.
So you can find me atWestCoastGrowthAdvisors.com.
And the catalyst I started entrepreneurshipwhen I was young, so I was 18 years old.
And my parents kind of witnessed me I I wasditching school to go to work, so I wasn't
enjoying school.
And I went to work instead, and I just wasworking in a surf shop.
(10:48):
They made me manager.
They put me in charge of, like, a lot of stuff.
They had no idea I was ditching school, by theway.
Totally lied to them.
They just they're like, you watch so manymovies.
I was like, I know.
It's crazy.
But they were great.
They taught me so much.
And so what they witnessed is I didn't knowwhat I wanted to do in school.
They witnessed that I wasn't enjoying theeducational system, but that I was really,
(11:10):
really thriving in this business practice.
And I was going to work, like, you know, five,six days a week, so, like, sometimes seven if
they needed me.
I was really having fun.
And so they offered me an opportunity to starta business.
And they said, you know, it's gonna cost justas much for you to go to college.
Like, why don't we just help you try to start abusiness because I've been doing some other
stuff on the side.
I've been making skincare.
So we tried that.
It was actually really fun.
(11:31):
That was my college experience in a sense.
I totally failed, obviously, because it's myfirst business.
Of course, I failed.
Totally bombed.
Didn't have enough info.
I could see now, like, it was definitely themarketing and, like, the branding that I had
the gap on.
So that's been a fun new study.
And it was cool, though, because it taught meso much.
And after that, it was I went to work again,and I just started getting into companies in a
(11:58):
sense where places where I could work my way upbecause I didn't have a college degree at this
point.
And it was cool because then I became, like, anentrepreneur in the company, and they would
give me little divisions to build.
Right?
Like, little divisions within these companiesto build, and that was really inspiring as
well.
So, again, now, like, I'm an entrepreneurwithin a company, but now I was playing with,
you know, their money instead of my own.
(12:19):
And I got to learn a lot more because nowwhat's really cool about corporate companies is
now you have, like, more teams.
Right?
So if I didn't have something or I didn't knowsomething, this is the delegation component.
I got to go to different divisions and ask forhelp and assistance, get questions, and all
this fun stuff.
Really taught me to delegate doing thatdynamic.
And then, yeah, I just remember one day beinglike, why am I not doing this on my own?
(12:41):
Like, I keep building businesses for people.
I was like, why am not doing this, like like,on my own, like, as a consultant?
And that's when I decided to transition.
You know?
And, again, just studying more, finding, like,really applicable, like, time tested tools and
systems and processes that work.
Right?
And I think that's the most important thing.
I like to say it's like whatever we'relearning, it's like find the origin of where
(13:03):
that comes from.
Right?
You know?
Because then if you study the origin, it'll bea more concrete form.
All the stuff that people are repurposing itinto is amazing.
But when you find the original form and youstudy that as well, the newer forms that you're
studying will be far more impactful.
And that's definitely something that I'velearned as well is, like, make sure whoever
you're learning from is, like, learn from theoriginal owner too, and then whatever you get
(13:25):
is, like, 10 x guys.
It's like 10 x.
Yeah.
For sure.
Because there's a lot of great things outthere.
Now I I like to touch on this because you saidyour first business, you know, you failed at
it.
Right?
And there's people out there that they had anidea.
They they had a dream or whatever the the casemay be, and the failure came.
(13:47):
So, I mean, what was what was that thing that,I guess, kept you going even though you
encountered that failure?
What was what was that thing that just kept youdriving and going forward?
Yeah.
I really liked what I was doing.
Like, I really, really liked it, and I enjoyedit.
I would say the only like, when wetransitioned, it was when, you know, we're
like, we're not really seeing a lot of movementhappening and then I wasn't enjoying it as
(14:12):
much.
And at that point, I was like, alright, I wantto give myself permission to really, like, dive
into this other industry.
And, I see like, I look back at that, and thiswas before I mean, we have chat GPs and AIs and
Google and all this stuff.
Like, I didn't I didn't have no idea how tofind things back then or search or, like, even
where to look in a library to, like, find theright book.
(14:34):
I didn't even know what my gap was.
Right?
Where now I'm like, it's branding andmarketing, specifically.
Branding, marketing.
We were great at sales, but the branding andthe marketing.
So it's kind of like now present day.
We can really diagnose our businesses to agreater degree, but then also find the answers.
You know?
Like, even ChatGPT is amazing in the sensewhere you can ask it to ask you questions to
(14:56):
diagnose your business, see where the gap is.
And then now we can just go online and findindividuals and books and, you know, courses
and all these different dynamics to really helpus get to the other side.
So it's a different world for entrepreneurship.
There is a lot more opportunity and a lot moreeducation to really be able to help us launch.
The challenge that comes with that is there's alot more people who can do it, so you got a lot
(15:18):
more competition.
Definitely.
So, yeah, those are the dynamics where it'slike, really, when you when you fail at
something, if you really wanna move forward,it's like, would be the actual next step and
utilizing all these tools we have to figure outwhere you can go.
Right?
The other dynamic and aspect of it, it's reallyimportant for you to do something that you
(15:40):
genuinely love, like, that you really, reallylove.
And so I I mean, I love what I do.
I love what I do.
If I fail at it, which, you know, it's abusiness.
Of course, I'm failing, and I'm succeeding, andit's just a normal way of life.
Right?
But when I fail, it's not like, oh, what'swrong with me?
I'm broken.
Like, this is bad or wrong, or I shouldn't bedoing this.
It's more like, oh, man.
What is my gap?
(16:00):
Like and I might get off a sales call and belike, I bombed that sales call.
Like, what just happened?
You know?
And I'll get on the phone with a friend andlaugh and be like, I just bombed it.
Like, I bombed it so hard.
And I was like, I and I'll talk it out, andwe'll look for the gap.
And, you know, we just have a giggle becauseit's like, that's life.
Like, that's normal.
You know?
And even if something, like, goes awry, even ifI'm working with someone, I'll I'll come back
(16:24):
and say, hey.
I had a gap.
Let's correct this.
We're gonna go back.
You're not getting charged for it.
Let's work this out.
You know?
Because that is the natural order of businessis there's gonna be challenges.
There's gonna be things that you miss or, youknow, you don't, like, catch fast enough, and
that's life.
That's life.
And so it's really more if you are doingsomething you love, it's not about your own
(16:47):
pride.
It's not about looking amazing.
It's not about looking like the best of thebest because the best of the best make
mistakes.
You know?
So if someone's, like, sitting out thereputting forward that they never mess up, they
never have challenges, they never makemistakes, run.
Like, just run.
Run.
Like, they're lying.
And that's super dangerous because nobody canever live up to that.
(17:09):
Nobody can live up to that.
People fight.
They argue.
There's conflict.
There's chaos.
There's all these different dynamics.
I love the people, and I work with them themost.
The ones that actually understand that thatexists, embrace it, and just work out how to
transform it.
You know?
And then we just move on.
And that's really truly, like, theentrepreneurial journey is it's gonna be all
those different dynamics.
You're gonna realize how much you don't knowthe more that you grow.
(17:34):
Yeah.
Come on.
That that's this is a lot.
And I like you said an important word to to inthis this last phase.
You said you had to give yourself permission.
Give yourself permission.
I think that is a a big, big deal because infailing and chasing your dreams Mhmm.
(17:57):
A lot of times people don't give themselvespermission to pursue that dream or that idea
because they've heard in the past, well, you'renot smart enough.
Oh, well, you know what?
We don't our our family doesn't do that, thingsof that nature.
So what what what in your life I mean, did youhave to learn this about giving yourself
(18:21):
permission?
Did did you have a mentor or a teacher or acoach like yourself, or was this something that
was just already internally in in you to giveyourself permission?
Yeah.
So I feel I feel like so when I was a kid, forsure, I had just just series of events that I
perceived challenging that just really made menot wanna do what I didn't wanna do.
(18:44):
So that is a very stubborn part of my naturethat can be very frustrating at times, but also
it's the part that's like, just do it.
You know?
Like and then it might take me a whilesometimes, but I'll move forward in it.
Right?
And so it kinda was like a push for a reallylong time, but then I had the opportunity to,
like, meet coaches and mentors who helped me tolearn how to do that without having to have,
(19:09):
like, that great of a push.
Right?
So now it's like, oh, I can see that I'm notgiving myself permission to do this.
And now because of the human behavior dynamic,which is why I wanted to learn it as well, is I
understand why we get blocked.
Right?
So why we get blocked and why we're notactually giving ourselves permission to move
forward.
And a huge part of it is our comparisons.
(19:31):
You know?
It's our comparisons.
It's our fears of outside opinions.
It's our fears of the outside authorities andwhat we're gonna, like what's gonna happen as a
result.
You know?
Sometimes people don't wanna speak becausethey're like, oh, what if someone criticizes me
or says something?
And it's like, you're gonna get criticized.
You're gonna get criticized if you don't dowhat you want.
You know?
You're gonna get criticized every day anyways.
(19:51):
You might as well be doing something you want.
You know?
And let's just work on the criticism so itdoesn't hate you that much anymore, like, when
you actually receive it.
Like, let's help you be criticized and not haveto, like, feel as much, like, pain with it.
Right?
Like, let's get through that.
So it's like, what is it that would be holdingyou back?
What are the fears?
What are those different dynamics?
(20:11):
Who are you comparing yourself to?
You know, I had a a client I just worked withwho really wanted to move into, like, this new
job and new sector and, you know, more of anexecutive position, but they're comparing
themselves to these specific individuals, whichactually was just holding them stagnant still,
and they weren't taking any action.
You know?
And it's like when we clear that comparison andthey connect with who they are, all of a
(20:33):
sudden, the little puzzle pieces started tofall into place.
And then a job opportunity came to her that,like, was the perfect thing that she would be
really inspired by.
You know?
So it's like, let's clear those comparisons soyou could also give yourself permission to not
live in someone else's shadow and go beyourself.
Mhmm.
Mhmm.
Man, man, you're just dropping some goldbecause I know, one of the things that held me
(20:56):
back for almost fifteen years, was just, like,the fear of criticism.
Right?
And the thing is, like you said, you're gonnaget criticized anyway.
So you might might as well just go for it andand see what happens.
And and then I think also the the criticismthat people think they're trying to avoid is
(21:18):
the the criticism of themselves for not eventrying.
Yeah.
It's like, man, I had that idea, then ten yearslater, oh, this this guy or this gal, she's
running with my idea, and I should have doneit.
Just go for I totally agree.
We we're in a in a land of opportunity here,especially with AI resources.
I mean, there's there's peep tons of people outthere giving free stuff.
(21:39):
I mean, YouTube, all kinds of stuff.
So go for it.
But I think it's important because, Carly,you're a coach, Right?
That people that wanna go to the next level intheir life need to seek out people like you as
a coach.
And then what I mean, what we you talked aboutit earlier.
So what what are some of the benefits ofsomeone, like, reaching out to you who's an
(22:00):
entrepreneur and say, hey, Carly.
How can you help me help me out?
Help a brother or sister out.
And as an entrepreneur, you know, can you canyou, you know, share with us what what that's
all about?
For sure.
And I I think this is, the thing that I loveabout the coaching dynamic is as an
entrepreneur, it's like, what do you reallywant?
Like, let's just go through what you reallywant.
(22:21):
Let's get the specific excuse me, specificitiesof it.
So we're gonna understand your vision.
We're gonna understand your unique lifepurpose.
We're gonna see how that's playing out in yourbusiness.
And then we wanna put a strategy together withit, and we work on all the mental blocks that
you have along the way.
You know?
So part of that is is it's like don't have theunrealistic expectation to do it on your own
(22:42):
all the time.
Like, I don't like, I do this for a living, andI have a coach because everyone has roadblocks.
Everyone has blind spots.
You know?
I'm gonna be talking to mine tomorrow.
And I was like, I know I wanna work and gethere, and I was like, but I'm really struggling
to seeing, like, what is driving thischallenge.
I was like, I'm struggling.
(23:03):
And I was like, so I'll tell her.
I was like, I wanna find the root, and I wannaclear it.
And I'll get on the phone with her, and she'llbe able to see what I can't because she's gonna
notice the patterns and all these things thatbasically, like, I'm not actually tapping into
because I'm so used to it.
I'm blind to it.
Right?
So that's the thing too is like and I rememberwhen I first started, I just I thought you
shouldn't have one if you're a coach.
Like, you should have it all together.
(23:24):
And then I realized way off, man.
That was, like, bad advice.
It's terrible.
I'm the person who gave that to me, That it ismore powerful just to be able to get through
those blind spots by having these people on theother side.
And it's cool too because it's like when youhire someone, it's finding the person who
specifically wants to help you get that, like,thing that you want.
You know?
So with entrepreneurship, it's like, do youwant in your business?
(23:45):
What do you want in your life?
We're usually combining the two togetherbecause you are a whole human being.
You're not just, like, a business.
Like, you're also a human being outside thatbusiness.
So usually, we're, like, tag teaming both ofthem simultaneously just to create a fulfilling
life.
You know?
And we just do what it takes.
So every day you wake up and you're like, yeah.
I got this.
I love my life.
I'm gonna do what I wanna do.
I'm gonna move through these fears.
(24:06):
I'm gonna move to the next steps.
Because the goal is is, like, I don't wantpeople to pass away and be on their deathbed
and say, regretted not doing this.
Like, I want everyone on this planet to thinkabout the things that inspire them and move
forward.
And if there's fears or anything that'sblocking you, like, yeah, it's just not worth
it.
It's not worth holding on to.
We have one life.
(24:26):
One life.
And even if there's reincarnation, you neverget this again.
You are never you again.
Never.
Never.
This is it.
This is all you got.
You wanna make Yeah.
Yeah.
What you're saying is so key because the,Michael Jordan everybody knows Michael Jordan.
He had multiple coaches.
(24:47):
Right?
The gentleman that played Hannibal Lecter man,I keep on forgetting his name.
But he's one of the greatest actors.
You know, he can sit there and act any any whathe had, like, five coaches.
He probably still has coaches to help him to bethe best actor he could be, you know, speech
coach or everything.
So and then we have I have, like, differentmentors myself because you need people that
(25:12):
understand well, for me, you know, I have a aspiritual mentors, entrepreneurial mentors,
just inspirational mentors that that I that Ireach out to and and and even co coaches that I
I lean on myself because, you know, they coach,we coach, and we we have to encourage one
another.
So that's that's just a a a wonderful communityto be in.
(25:33):
Anthony Hopkins.
That's who it is.
Yes.
Anthony Hopkins.
That's like a I just remember that one movie hedid.
So, Ellis, please let me know if I'm runningover time and if there's any questions that I
haven't asked.
So, Carly, if you had to talk to your 18 yearold self, okay, who was skipping school and I
(25:57):
got no.
And and you had to give her I I like doing thison on my podcast.
And I ask them, if you could go talk to your 18year old self and say, hey.
Hey, Carly.
This is what you need to know right now for foryour entrepreneurship journey and to to pursue
the dreams that you want to.
What what would you, like, say to her
(26:19):
Yeah.
To give
her some encouragement?
Basically, your life is perfect as it is.
Everything you're doing is on the way.
Nothing's missing.
Keep doing you.
That's it.
Yeah.
Yeah.
That that's real good.
Because I know when when I and I can I can Ican relate because when I was younger, I always
thought I was missing out?
(26:40):
Totally.
And when when you're thinking that you'remissing out, you're looking back instead of
looking forward to the opportunities that areset before you.
One last thing.
You talked about doing what you love.
What what does that mean for your clients whenyou tell them to do what you love?
And if and if you find out what that they'renot doing what they love, how do you, like,
(27:03):
kinda get them back on track today?
Just get them to stop it.
Yeah.
Then we're done.
I'm like, don't do it.
So, basically, we can really tell and diagnosethis in the sense that on a daily basis, if
you're feeling fulfilled, if you're feelinginspired, if you're lit up, if you look at your
day and you say like, I get to do these things.
(27:24):
Like it's really challenging and it's going bea hard day, but like I really get to do these
things and I'm inspired by it, right?
And it's still challenging.
It's still hard.
Then I know that you're focused on things thatare inspiring to you.
But if every day you're waking up and you'relike, oh, like, I don't wanna do this.
You're procrastinating.
You're putting all this stuff aside.
I know that there's some level of burnout.
You're disconnected from what you're doing.
And so you can really diagnose and see.
(27:45):
It's like, oh, well, I've been wanting to dothis, and I've been setting this New Year's
resolution every year for the past five years,and I haven't done it once.
And I'm like, because it's not important toyou.
So let's find out what's important to youbecause I want to see what you have been
focused on.
You know?
And your life will demonstrate what yourpurpose is.
So this is the dynamic where you don't have tofind anything.
(28:05):
Nothing's missing.
Every day you invest your time.
You don't procrastinate on these things andit's usually part of your natural rhythm So you
discounted it a bit.
You discounted it, but it's part of yournatural rhythm and it's things that are fully
and totally inspiring to you.
And it's things that even if you're tired, youbasically will start doing them and energy
comes.
Right?
Like that's another thing to pay attention tobecause you could be really tired and not,
(28:29):
like, skip other things.
You'll skip other things.
But if you're really tired and energy comes todo these things, I know that that's something
that's meaningful.
Right?
And then I think the other interesting thingis, like, even the financial component is what
you invest your money on.
So when we think about, like, how you'reinvesting your money too, it's like, I can look
at your bank account, and we can break it down.
(28:49):
And everyone spends their money in a differentway.
And people who spend their money in a specificway are gonna spend it on the things that are
most important to them.
It just is what it is.
Personal development is like one of my tophighest expenses.
It's just that important to me.
And it's like, yeah, it's like, that's I that'sjust what I want.
I want to live it.
I want to breathe it.
I love it.
And so it's really paying attention to allthese things that you're demonstrating in your
(29:13):
life are already fulfilling, already inspiring.
And building a life they love is actually beingable to craft and cultivate a life to run that.
Right?
You know?
So let's say I didn't wanna be an entrepreneur.
Right?
And I'm like, okay.
I don't wanna be an entrepreneur.
I'm not inspired to have a business, but I lovepersonal development.
What can I do?
We have a client who when I say we when myhusband and I do workshops, he comes to our
(29:37):
workshops, and he decided he loves personaldevelopment so much.
He built a personal development division in amultinational corporation.
Right?
Amazing.
And he was the one who launched that project,and now he has, like, this whole personal
development thing where he brings in speakersand does events and all this stuff.
So you don't have to be an entrepreneur.
I chose this path because I like this path, buthe chose that path because he likes that path.
(30:00):
And so now every day he gets to wake up, andhe's involved in what he loves.
You know?
That's it.
And so it really is that simple.
So it's like, how do you create that dynamicwhether you're building a business or you're
actually, like, working in one that you canmove into these components of every day you
wake up and you say, I get to do this.
Like, I really get to do this.
You're not, like, frustrated.
You're not you're not gonna, like, hesitate.
(30:21):
You're not gonna procrastinate.
Like, you get to do these things.
And that takes some self awareness.
It takes the deep dives, and it just takes alsoconsistency and making sure you dedicate your
life to that.
It also gets very easy to say no to distractingthings because people will come to you.
And if you have time to do something, usually,you'll just say yes.
But if that time is gonna impact all thesereally inspiring things you have planned for
(30:44):
the day, you're like, no.
I just can't.
No.
No.
It's not my time is not negotiable.
So, yeah, you become very clear on your yesesand nos because your life's too inspiring to
give up.
Wow.
Wow.
Wow.
No.
That's good.
I I I like that because sometimes and andcorrect me if I'm wrong.
Right?
You you're describing how you can have, like, aentrepreneurship mindset, right, within a
(31:10):
company that you're working in, but you don'tnecessarily want to be an entrepreneur on your
own.
And you can bring ideas within the organizationthat you're in and say, hey.
Look.
You know, can we create this other part of thebusiness that will actually be a force
multiplier within the business, help thebusinesses to grow and expand and to be be more
(31:34):
self more efficient by creating this selfdevelopment portion of the company.
And I I love that.
That that's a that's a wonderful and out andyou might have been in my brain because I was,
like, thinking about that as you were we weretalking earlier.
I was like, but what about if somebody wants tobe an entrepreneur and they don't necessarily
wanna start you you brought it out.
So that that that is super awesome.
(31:55):
That is super awesome.
And and how can someone, like, in a companyactually do that?
Because I know some companies and this thisgoes to that dynamic about leadership and
culture and everything else like that.
Let's say somebody does have an idea, you know,but the culture isn't there.
(32:15):
I mean, what how would you help the leadershipto say to, like, cultivate that?
If I'm working with the leadership team, I'llbe cultivating that on the back end for sure
where people can bring things forward.
There's a collaboration dynamic.
There's communication within the teams.
So that would be something if I am working withthe leadership team.
Like, I'm definitely gonna be working to bringan overall dynamic of the culture improving.
(32:40):
Right?
So that's just something.
But if you are working somewhere and you don'thave me or anyone else, like, helping the
culture in the background, then it's like,maybe it's not the best place for you to work.
Like, if you're unhappy and you can't moveforward and create that dynamic of what you
would love, you can also leave.
Like, I've worked with clients who they reallywanna grow.
Right?
And they have places that they're working, andI'm I'm just listening to this, and I'm like,
(33:02):
this person wants a challenge.
They wanna move forward.
They're not allowed to do anything.
They're not given, like, a certain level ofautonomy.
And I'm like, they're out of here, man.
I was like, they're not gonna stay.
But then they find a company where they'reallowed to do those things, and they're very
pushed to grow.
And they like it.
And it's not like they just move to a placethat's easier.
In fact, that was too easy for them.
(33:24):
Right?
So if if it's like if you really like thedynamic, it's like you could find the places
that have the cultures that you're reallyinspired by.
And that's remember, it's when you're in aninterview, don't forget to interview the
company as well.
You know, sometimes we get so nervous thatwe're like, oh, I need the job.
I have to get the job.
What if I don't get the job?
But you might actually get in that job, and youdidn't interview the company, and then you get
(33:46):
in and you're like, this is my nightmare.
Like, this is not what I wanted.
Now all of a sudden, you're on another job huntwhere you can avoid it by just, like, asking
them quality questions as well.
know?
So make sure that you're also working somewherethat you would love to work, that you wanna
stay, that you are inspired by.
Man, I love that because, John Maxwell, Iremember going through I went through some of
(34:08):
his trainings and stuff like that, and he said,and it stuck with me.
He's like, culture will always defeat vision.
You have a great vision for your company, butif the culture within that company is horrible,
you're not that company is not gonna moveforward.
They're not gonna
move forward.
Yeah.
And also the he also said there was the the thelaw of the lid, which is, like, if there's
(34:30):
employees that wanna grow, but the leadershipis is not there, they're gonna be hitting a lid
all the time, and it's just gonna cause, youknow, stagnation.
People are not gonna be happy.
They wanna leave.
And like you said, if you have people like, ifif if the business closes at 05:00 and people
are, like, at 04:59, like, they're, like, in ain a run runner stands ready to to hit that
(34:55):
door as soon as 05:00 hits, there's a problem.
There's a problem?
A culture problem.
You know?
So so, no, I I I love that that that you tacklethose issues because that's a lot of the hidden
issues that go on with companies is culture.
And they they just look at the bottom line.
What's our mission?
What's our bottom line?
(35:15):
Do we meet our quotas?
And and it's good to be driving, but if you'reif you're driving people to run out the door,
you're making your numbers, but people don'twanna stay.
You have too much turn turnover in in your, youknow, hiring and firing.
That's not a good that's not a good deal.
Before we head out, Carly, can you share withus again?
(35:39):
I I know you said earlier earlier today whatyour website is.
And then for all of our listeners out there, Iguess, what would be what's on your heart for
the listeners out there for today?
And give give us your, I guess, your finalfinal speech.
So it's westcoastGrowthAdvisors.com.
And, truly, like, nobody is more special thanany other person on this planet.
(36:04):
Like, that is just there's no such thing asthat.
I know it's hard to believe, but I can if Ispend enough time with you, I'll give you
factual evidence and make you certain.
So when I say that, I say that because it'slike, just find what you would love to do.
Build a life that you love.
We really truly only have one life, and it isvery, very, very precious.
So it's like, really treat it that way so thatwhen you do get to hit that day one day where
(36:28):
you have you know, you're on your deathbed, youget to look back and say, I did everything I
could with the time I had, and I I lived thelife that I wanted to live.
Like, it's a different feeling.
And, yeah, it's a different it's a differentexperience.
So, like, yeah, give yourself permission to dowhat you can to have the journey that you're
most inspired by, for sure.
That's awesome.
(36:49):
And and and you know what, Carl?
I can feel the heart that you have for yourpeople and who you coach, who you client, and
and the passion there.
And I and I I'm glad that we were able to havethis interview with you, and and I know LS is.
And this we just got more than wisdom on theporch.
This was just, like, heartfelt coaching at itsbest, in my opinion, coming coming from you.
So Thank you.
(37:09):
Yeah.
This was inspiring.
I appreciate it.
So, Ellis, thank you for having me as a guesthost, and I appreciate, Carly, you coming on
too.
Thank you, guys.
Thank you for joining us today on Wisdom on theFront Porch with your host, Ellis Kirkpatrick.
You can find us on our website,wisdomonthefrontporch.com, see previous
(37:30):
episodes of the podcast, and view issues of themagazine.
Did you know you can submit questions, leavereviews, or suggest topics?
You can also tell us where your favorite Frontlocation is and what it means to you.
We hope you gain value and insight from today'sor previous talks.
We appreciate your support for us so we cancontinue to provide value and expertise to you
(37:51):
and others.
Subscribe to Wisdom on the Front Porch magazineand join in next week when we bring you another
great insight into the world of entrepreneurculture and lifestyle.
Make today a great day.
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