With Absolute Specificity
This is the show for C-level marketing executives, directors, and managers, business owners, and people that are generally interested in technology and marketing. A simple update can drastically change how you do business. The iOS privacy update, for example, has made it harder for marketers to identify their target market. Avoid unnecessary spending on different marketing schemes pushed by big social media tech companies. Stay in the know about important and relevant information that will actually help you overcome challenges and grow your business.
Episodes
In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone's been talking about – AI. With special guests Brittany Crawford and Mitch Frisbie, this episode dives headfirst into the implications of AI on...
Our minds and thoughts play a crucial role in shaping our reality and achieving success. James Whittaker, the co-author of Think and Grow Rich: The Legacy, emphasizes the power of the mind and the importance of thoughts and beliefs in shaping one's reality. He discusses various other principles and concepts to make your dreams possible. Think and Grow Rich: The Legacy explores the role of habits, imagination, and intuition in achie...
At Specificity, they use AdTech Platforms but do not use them to build audiences. Here’s why! Brittany Crawford and Mitch Frisbie share how Specificity helps clients build their audience and increase conversion from those audiences. They also talk about ad spend and why you should strategically target your audience. Brittany and Mitch added how you could move to the highest conversion audience. Tune in to this episode for more!
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Online services and platforms are already easy to us as they are, but how can they become far more efficient? You can push their limits even further by integrating a software algorithm that will save a significant portion of the user’s time and energy. In this episode, Jason A. Wood is joined by Greg Cummings, Founder of Power100. He explains how he and his team created an algorithm which ranks window an...
Youngstown Tile does two prongs of business. It does commercial build-outs and residential projects. In this episode, Josh Cohol, the owner of the company, takes pride in the quality of service his business provides and how it still drives people into the market. Many businesses were greatly affected by COVID, but Youngstown Tile remains in the market and benefits after the pandemic. Although inflation is still out of hand, Josh sh...
In today’s ever-changing business landscape, it’s more important than ever to have a laser-sharp focus on your marketing strategy. In this episode, we sit down with Kevin Harrington and Brandon T. Adams to learn how they’re helping their clients succeed in the face ...
Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of the 75-year-old business Do-Cut
We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages heard. In this epis...
There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies like Kraft, Coca-Cola and Georgia Pacific. Now, Jeff is a Managing Partner at Brand Positioning Doctors a brand strategy firm that works with s...
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