With Absolute Specificity

With Absolute Specificity

This is the show for C-level marketing executives, directors, and managers, business owners, and people that are generally interested in technology and marketing. A simple update can drastically change how you do business. The iOS privacy update, for example, has made it harder for marketers to identify their target market. Avoid unnecessary spending on different marketing schemes pushed by big social media tech companies. Stay in the know about important and relevant information that will actually help you overcome challenges and grow your business.


March 14, 2023 32 min

Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of the 75-year-old business Do-Cut. Joining Jason A. Wood, she explains how they are making a name for themselves by offering...

Mark as Played

We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages heard. In this episode, he joins Jason A. Wood to share how he is bridging that gap between storytellers and listeners through...

Mark as Played

There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies like Kraft, Coca-Cola and Georgia Pacific. Now, Jeff is a Managing Partner at Brand Positioning Doctors a brand strategy firm that works with s...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.


    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.


    New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.