With Absolute Specificity
This is the show for C-level marketing executives, directors, and managers, business owners, and people that are generally interested in technology and marketing. A simple update can drastically change how you do business. The iOS privacy update, for example, has made it harder for marketers to identify their target market. Avoid unnecessary spending on different marketing schemes pushed by big social media tech companies. Stay in the know about important and relevant information that will actually help you overcome challenges and grow your business.
Episodes
Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of the 75-year-old business Do-Cut. Joining Jason A. Wood, she explains how they are making a name for themselves by offering...
We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages heard. In this episode, he joins Jason A. Wood to share how he is bridging that gap between storytellers and listeners through...
There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies like Kraft, Coca-Cola and Georgia Pacific. Now, Jeff is a Managing Partner at Brand Positioning Doctors a brand strategy firm that works with s...
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