With Jason Barnard...

With Jason Barnard...

The smartest people in marketing talk to Jason about topics they know inside out. The conversations are always intelligent, always interesting and always fun!

Episodes

October 21, 2021 44 min
Joe Pulizzi talks with Jason Barnard about media is the new marketing. This doesn’t feel like a podcast episode, this more feels like a media marketing crash course!! Rather than fighting with organizations with the same audience as yours, Joe Pulizzi and Jason Barnard believe in the power of networking which brings you to a massive, ever-expanding audience - something you can’t achieve with a walled garden approach. So an in...
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Alisa Meredith talks with Jason Barnard about how to use Pinterest for B2B marketing. Alisa Meredith is a Product Marketer, Pinterest Nerd, fluid painter, and a cat person. She believes in the power of visual marketing and is in love with Pinterest advertising.  Over 20 years in the marketing industry, she has achieved a lot: she ran a social media and blogging agency that became a HubSpot partner agency, she was a Content Ma...
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Simon Cox talks with Jason Barnard about it's OK to be a webmaster. Simon Cox is a jack of all trades (and proud of it) - technical SEO consultant, webmaster, designer, typographer, developer, blogger, model maker. In this fantastic episode, Simon and Jason Barnard talk about the idea of leveraging multi-skills and high-level understanding for project oversight in the web development process. Simon explains what it means ...
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Gennaro Cuofano talks with Jason Barnard about looking at Google's SERP as a product. Gennaro Cuofano is an international MBA, and creator of FourWeekMBA, a blog about business modeling and growth marketing. He is the head of business development for WordLift.io, where he works closely with small businesses and publishers across Europe and America to help them grow their business via digital marketing and SEO. He is also a c...
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Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the ...
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Anton Shulke talks with Jason Barnard about live streams as an influencer marketing tool. Anton Shulke is the Head of Influencer Marketing at Duda, a role he previously filled at Semrush. He is also the Livestream Production Manager for the Kalicube Tuesdays webinars. Over the last 6 years produced over 600 livestreams with the experts in the digital marketing industry.  Anton believes that livestreaming is one of the best an...
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Joy Hawkins talks with Jason Barnard about dissecting the GMB panel. Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years. Google My Business panels are ever-increasingly important to the success of local businesses si...
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Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor. 2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour? That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction betwee...
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Erin Sparks talks with Jason Barnard about marketing agencies must become media producers. Erin Sparks is the founder and president of Site Strategics, a premier digital marketing agency, and also the creative force behind The Edge of the Web Podcast, a popular digital marketing show featuring interviews with recognized thought leaders in marketing and technology. The delightful Erin starts by taking us on a tour of the groov...
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Mark Bealin talks with Jason Barnard about strategic vs tactical local SEO. Mark Bealin is the Founder and Principal of SearchLab. He is an in-demand speaker, podcaster, and educator, sought out for his expertise in Local SEO, Paid Search, and Analytics. He has been a search marketer for over a decade.In this episode Mark talks with Jason Barnard about the tips, tricks … and strategies he has learned for local SEO. There’s a ...
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Russ Jeffery talks with Jason Barnard about the fallout from core web vitals. Russell Jeffery is digital presence expert and he is Duda’s Director of Strategic Integrations. He leads product and technology integrations with large industry partners, such as Thryv and Yell. He is also responsible for adding best-in-breed products and services to Duda’s ecosystem that serves agencies, SaaS platforms, and hosting companies. On a ...
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Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders. Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recogniti...
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Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet co...
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Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content. Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Today, produc...
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Teodora Petkova talks with Jason Barnard about weaving the web of people, content & data. Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. She is very much in love with the Semantic Web and today she joins Jason Barnard to share the transformation of our networked physical lives to the world of cyberia. This is an episode full of fascinating resources! She starts with how the web was se...
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Nik Ranger talks with Jason Barnard about semantically driven site architecture. Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She’s also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award. Semantically d...
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Chris Green talks with Jason Barnard about furthering your career in SEO. Chris Green is the Head of Marketing Innovation at Footprint Digital. He has 10 years of experience as a digital marketer and an internet nerd even before that. An experienced SEO consultant, strategist, and an author - you can find his blogs in State of Digital. He’s also a speaker for various industry conferences such as BrightonSEO, State of Digital Con...
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Liraz Postan talks with Jason Barnard about connecting UX with SEO. Liraz Postan is an International SEO Expert and has been in the industry for more than 12 years. She’s a leading SEO and content strategy consultant for international corporations. When you’re thinking of hitting an organic presence and outranking the competition, she’s the best person to approach ;) She’s also a speaker at international conferences such as Semr...
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Hannah Thorpe talks with Jason Barnard about strategy, tactics, and "getting stuff done”. Hannah Thorpe is the Managing Director at Verkeer Digital, and has over eight years of search experience having devised and managed a range of successful online campaigns for large brands. She is a technical SEO tactics specialist and has experience speaking at conferences and events, as well as blogging for multiple other sites in the ...
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Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies. Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason B...
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