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September 21, 2025 β€’ 4 mins

If you could design the perfect fitness app, what would it do? Let me know atΒ witsandweights.com/question

--

What if a fitness app could actually think like a human coach?

Not just track your activities, but understand them, analyze them, and make intelligent adjustments in real-time?

That's exactly what I'm designing: an AI-driven fitness coach in your pocket built on the Wits & Weights philosophy of personalized, sustainable body recomposition, built on sound principles of evidence, physique engineering, and experience.

It will adapt dynamically to your training, nutrition, lifestyle, and biofeedback as you take action and make progress. It will motivate you and provide accountability. It will "close the loop" between what you do and the results you're seeing.

The tentative launch timeline is this November 2025!

And I need your help.

What would the PERFECT fitness app do?

I want to hear YOUR ideas!

Go to witsandweights.com/question and let me know. Everyone who submits a question will be added to a special list and get a bonus when the app launches.


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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
What would the perfect fitness app look like?
I've been thinking about this alot because I am in the early
stages of developing anAI-driven app built on my
coaching philosophy and thisvery podcast.
The idea is that it will adaptdynamically to your training,
nutrition, lifestyle,biofeedback everything going on

(00:22):
in real time, so your planevolves with you, not just once
every few months or weeks oreven days, but potentially as
you go.
And while it's for everyone, mygoal is that anyone can use it.
The goal here is to make it thenumber one fitness app for
people in their 40s and 50s,where getting leaner, stronger

(00:43):
and healthier does meaneverything, but the margin for
error gets smaller as we getinto our 40s, 50s and beyond and
the demands of life get bigger.
It's just who I identify with,being a man in my 40s myself.
Now I'm not just talking aboutanother workout tracker, another
food logger.
There's a lot of great apps outthere, like Strong for workouts

(01:04):
or Boost Camp or, of course,macrofactor for nutrition and
even they're coming out with aworkout app soon and they cover
a lot of the bases right, andsome of them are getting smarter
as well and dynamic.
What I'm talking about issomething that merges all of
those worlds together and reallypushes beyond them in a new way
that I don't see in the appstore today.
I want you to imagine some ofthese things that could happen.

(01:25):
Tracking both your nutritionand workouts in one place, for
example, doesn't really happen,outside of a few niche areas.
I think RP does that, but it'svery I'll say very constrained
in terms of how it works.
Estimating your daily energyexpenditure we know Macrofactor
does that well, but I believethat can be done at a very high
level in other ways as well.

(01:46):
Giving you feedback on yourform just based on a video or
photo, in real time using AIbased on the principles of
lifting.
Adjusting your next steps on thefly, whether you're coming up
on a deload or test week, youare not recovering well.
You had had a rough night ofsleep and it's integrating your
Apple Health or Google Healthdata.
Recovering well, you had had arough night of sleep and it's
integrating your Apple Health orGoogle Health data, and you

(02:06):
know the sky's the limit abouthow this can happen, but the
technology is there and I'mpartnered with someone who is
going to help me make thathappen, and if you know me at
all, you know that I have.
I have high standards and Iwould want an app that I would
use myself.
Now, as far as ideas from thecommunity, in our Facebook group
we have Scott who said, hey,nutrition and workouts should be

(02:27):
together.
Like, why aren't they togetherby now?
Jazz mentioned hydrationtracking right, there's lots of
little things related tonutrition that don't get tracked
really well but are important.
Nikki suggested that your dailyworkouts or training have
advice tailored to you, yourcurrent level and adapt with you
.
You know, built in progressiveoverload.
And then Tony had a big one,and that is combining the
equivalent of Macrofactor'sadaptive nutrition algorithm or

(02:51):
maybe he meant the algorithmitself or something like it with
periodized strength programming, so having your workouts adjust
based on your nutrition as well.
I've also been reading Redditand a bunch of forums online and
the same frustrations keepcoming up.
Most apps are too rigid, toogeneric, too siloed.
They do one thing decently, butthey don't talk to each other.

(03:13):
They don't adapt to you likethey should, and it's still a
lot of work to use them.
Plus, you have to use 10different apps, and that's the
gap that I want to fill.
So let me ask you if you coulddesign the perfect fitness app.
What would it do?
What are the features orfrustrations that matter most to
you?
Go to witsandweightscom slashquestion and share your ideas

(03:34):
with me.
Big, small, practical, crazyout there, I don't care, because
you're gonna be surprised atwhat is possible with the
technology that I'm buildingthis app on, and I want to hear
your idea, I don't care howinsane it is.
Witsandweightscom slashquestion.
The link is also in the shownotes because if we get this
right, guys, this will not justbe another app.
It's going to be a coach, atraining partner, your data

(03:57):
analyst, your podcast host alltogether, all in one.
Go to witsandweightscom slashquestion and send me your ideas.
Can't wait to hear them.
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