WNY Entrepreneurs Unleashed

WNY Entrepreneurs Unleashed

WNY Entrepreneurs Unleased is a show by…and for…local business owners running seven, eight, and even nine-figure companies. Each show features the untold stories of entrepreneurs in our community. You’ll hear their tales of success…and their sometimes painful lessons from failure. We dive deep to uncover what made these inspiring people successful and how they skillfully achieved transformative growth and a balanced life. If you’re an aspiring entrepreneur looking to take your business to the next level, join us as we delve into the ever-evolving world of business ownership, one episode at a time.

Episodes

Episode 33: What the New Tax Law Means for Corporations

October 31, 2025 • 12 mins
A brand-new tax law just rewrote R&D, GILTI, and FDII: here’s how to avoid surprises in your effective tax rate and cash flow.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Katie Salisbury, Senior Tax Manager for Withum, in Buffalo, New York, who traces her path from Freed Maxick to Withum, then breaks down the newest law’s impact on R&D expensing, options for handling unamortized 2021–2023 costs, and w...
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Episode 32: How Sage Rutty & Company Helps Businesses Maximize Retirement Plans

September 26, 2025 • 17 mins
Discover the keys to building lasting wealth, developing retirement strategies that truly work, and implementing financial plans with confidence.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Doug Parker, CFP, Senior Vice President and Shareholder of Sage Rutty & Company. Doug has over thirty years of experience helping clients grow their wealth through disciplined financial planning and investment stra...
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Episode 31: From Buyer Frustration to Real Estate Success with EO

August 29, 2025 • 15 mins
Discover how one real estate leader turned personal frustration into a thriving team that thrives on visibility, relationships, and intentional growth.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Enas Latif, founder of the Enas Latif Sales Team, who shares her inspiring journey from being a first-time homebuyer struggling with the process to leading a successful multi-market real estate business. She...
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Episode 30: Evolving as an Entrepreneur Through Major Transitions

July 25, 2025 • 16 mins
From purchasing a family business to leading successful mergers, this episode dives into an entrepreneur's journey of growth, challenges, and the lessons learned along the way.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Amy Castronova, President of Leadership Alchemy, who began her entrepreneurial journey by purchasing a family business while still in college, a decision that has shaped her career i...
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Episode 29: How ADHD Can Be Your Entrepreneurial Superpower

June 27, 2025 • 16 mins
ADHD doesn't need to hinder entrepreneurial success. Discover how to harness your unique strengths and transform chaos into opportunity.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Skye Waterson, an ADHD strategist and founder of Unconventional Organisation. Skye specializes in helping entrepreneurs, executives, and business owners embrace their ADHD strengths, such as creativity and problem-solving,...
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Bonus Ep: The Importance of Comprehensive Insurance Coverage for Businesses with Tom Larson

May 30, 2025 • 17 mins
Episode Summary: Tom Larsen's journey into the insurance industry began when a high school friend offered him a commission-based opportunity, marking a significant shift from his previous career in the restaurant and bar sector. Despite facing initial financial hurdles, Larsen's unwavering commitment to prioritizing client care over personal gain has guided his success and culminated in the establishment of his own insurance firm....
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Episode 28: The Dean of EO Speaks: Building a Life of Purpose, Service, and Significance

April 18, 2025 • 22 mins
What do playing pro basketball, serving in the White House during Watergate, and leading billion-dollar companies have in common? Warren Rustand reveals the timeless principles that shaped his extraordinary life—and how you can apply them too.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Warren Rustand—former White House Appointments Secretary under President Gerald Ford, bestselling author of The Leade...
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Ep 27: Mastering SEO: The Key to Online Visibility Success

March 21, 2025 • 17 mins
What is the importance of clarity in marketing messaging for SEO? Mariah Liszewski is a renowned SEO strategist and educator who has made significant strides in helping business owners amplify their visibility on Google. Recognized by leading platforms such as Entrepreneur and Forbes, Mariah merges her expertise with an educational approach to empower entrepreneurs with cost-effective, transferable SEO skills. She advocates for cl...
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Ep 26: Holistic Approach in Future Benefits Consulting

February 28, 2025 • 13 mins
Kristin Devereaux is the president and founder of Envision Benefits Group, a company based in Western New York that aims to provide strategic HR and benefits solutions tailored for small businesses. With over 15 to 20 years of experience in the insurance and HR sectors, Devereaux identified a significant gap in the market where small businesses lacked comprehensive support for their HR and benefits needs. Motivated by this realizat...
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Ep 25: Grow Buffalo Business: Empowering Entrepreneurs Through Support and Networking

January 17, 2025 • 15 mins
Michael Anderson is the founder of MJ Capital Resources, where he excels in helping business owners and property investors secure optimal mortgage solutions for commercial properties. With a strong background in the banking industry, Michael leverages his extensive network and industry expertise to offer tailored solutions, navigating the challenges of a fluctuating commercial lending market to streamline processes and manage custo...
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Ep 24: The Importance of Comprehensive Insurance Coverage for Businesses

December 20, 2024 • 17 mins
Tom Larsen's journey into the insurance industry began when a high school friend offered him a commission-based opportunity, marking a significant shift from his previous career in the restaurant and bar sector. Despite facing initial financial hurdles, Larsen's unwavering commitment to prioritizing client care over personal gain has guided his success and culminated in the establishment of his own insurance firm. Over the past 21 ...
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Ep 23: The Power of Relentless Optimism in Entrepreneurship

August 30, 2024 • 32 mins
Tom Cullen, a seasoned entrepreneur with a varied background in trading and business, began his career navigating significant market shifts and the move to electronic trading on the options exchange floor in Chicago. His entrepreneurial journey, shaped by his experiences and evolution as a business owner, places great emphasis on the simplification of processes and the implementation of incremental changes to enhance overall perfor...
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Ep 22: Segmented Growth Strategy: Dividing for Sustainable Growth

August 23, 2024 • 43 mins
Brian Brault is a respected entrepreneur, leadership trainer, and corporate retreat facilitator, having headed a successful company to the Inc. 500 list, managed a team of 300 employees, and served as global chairperson of the Entrepreneurs' Organization. Having started his entrepreneurial journey from a young age, Brault's views on entrepreneurship emphasize self-discovery, growth, and purpose. His experiences, such as selling a m...
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Ep 21: A Guide to Empowering Young Leaders Through Learning

August 16, 2024 • 30 mins
Nicolle Overkamp, an accomplished MBA, CHFC, and CDFA, is renowned for her significant contributions towards empowering women in finance. As the author of "Certified Money Bitch", Overkamp strongly advocates for women to seize control of their financial destinies, stemming from her leadership as the president of Wilcox Financial Group. Her perspective on empowering women in finance is deeply rooted in providing education, mindset c...
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Ep 20: The Power of Vision and Persistence in Business Growth

August 9, 2024 • 34 mins
Justin Francisco's entrepreneurial journey is an inspiring tale of transformation and growth, beginning from his roots in computer programming and evolving through his passion for sales and people-oriented roles. His first successful venture, the League of Rochester, showcased his marketing and event organization skills and laid the groundwork for his current enterprise, Up Sender Email Management, which has impressively generated ...
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Ep 19: Turning Passion for Fitness into a Business Empire

August 2, 2024 • 40 mins
Trevor Buccieri embarked on his entrepreneurial journey after feeling constrained by the limitations of his teaching career, inspired by his father's entrepreneurial spirit. Despite facing significant financial challenges, Trevor avoided bankruptcy thanks to government relief and the invaluable support from various entrepreneurial forums. His dedication to continuous learning and wellness habits have been pivotal in his long-term s...
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Ep 18: From Family Business to Global Enterprise: A Success Story

July 26, 2024 • 28 mins
David Searns grew up deeply embedded in an entrepreneurial ecosystem, with his family's business endeavors shaping his early years and career trajectory. Having played a pivotal role in computerizing his parents' temporary staffing company during his high school years, he later contributed significantly as the director of marketing for a staffing service in western New York, experiences that solidified his entrepreneurial ambitions...
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Ep 17: Technology and Recruitment: The Evolution of Healthcare Staffing

July 19, 2024 • 27 mins
Martin Vidal, the founder and CEO of Trusted Nurse Staffing, has championed a unique, personalized approach to healthcare staffing since co-founding the company in May 2008. With a firm belief that consistency and perseverance are essential for business success, Vidal has navigated significant challenges, including a recession and his business partner's illness, by focusing on strong client and nurse relationships. Under his leader...
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Ep 16: Entrepreneurial Community: A Ripple Effect of Success

July 12, 2024 • 40 mins
Stas Balanevsky, a dedicated EOS Implementer with extensive experience in launching and growing businesses, particularly in the medical products industry and internet traffic companies, emphasizes the critical role of the Entrepreneurial Operating System (EOS) in achieving business success. Stas, who has demonstrated remarkable resilience and adaptability throughout his career, believes that entrepreneurs must leverage a structured...
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Ep 15: Pivoting in Crisis: How Partners Can Thrive Virtually

June 28, 2024 • 34 mins
Tricia Marsherall is a dedicated entrepreneur and the driving force behind Marshall Partners, a business she has skillfully navigated to success. Reflecting on her entrepreneurial journey, Tricia emphasizes a blend of personal and professional fulfillment, valuing the balance between growing her business and spending quality time with her family. Her strategic investment in relationships, professional expertise, and intentional tim...
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