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Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.
Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities.
But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate?
In this episode Laura and Lana break down the opportunities with influencers, right down to the MICRO details.
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