Building your organic marketing ecosystem. Say what?? Entrepreneurship takes a lot of work - building a product or service, constructing a business around it, securing sales, and marketing. So much marketing. And the website still reigns supreme as the gateway to your audience online. It must showcase your company culture and purpose while also hitting the right keywords and points. It’s a lot and that’s what Lauren Gaggioli is here to talk about. How do we optimize SEO while also focusing on purpose-driven goals. And yes, you should be doing both. And we’re gonna walk you through it.
Lauren Gaggioli's Website
- DIY Website Audit (free)
- Big Why Life (8 course series)
Resources:
Page Speed Insights
Wordpress
Divi (Wordpress Page Builder)
Google Business Profile (Make sure you're listed today!)
Untappd (If you're affiliated with an alcohol product and it's not listed, do it!)
Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.
If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.
For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!
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