All Episodes

November 16, 2022 38 mins

Naomi Smulders, a Data Scientist at Online Dialogue, joins us to discuss her path into data science from psychology and cognitive neuroscience, how a process mining approach can be used to analyze the customer journey of web users, and the importance of building and growing communities.

About Naomi

Naomi is a Data Scientist at Online Dialogue, a small online experimentation consultancy firm, where she designs new data science products in an interdisciplinary team of psychologists, designers, and developers. She has a background in Psychology (BSc), Cognitive Neuroscience (RMSc) and an Engineering Doctorate (EngD) in Data Science.

Naomi likes analyzing large quantities of data to gain insights into human behavior. Alongside modeling and storytelling, Naomi enjoys teaching and giving presentations. She has previously taught statistics courses and training and has presented at several national and international conferences and meetups.

Naomi is a member of the Outlier Events committee and has helped to organize the first two editions of the Data Visualization Society's Outlier conference. She also co-founded DSconnect, the alumni association for the EngD in Data Science program at the Jheronimus Academy of Data Science.

Relevant Links

- Cardiff University

- The Netherlands Cancer Institute

- Eindhoven University

- Google Analytics

- Jheronimus Academy of Data Science

- DSconnect

- Outlier Conference

- Data Visualization Society

Follow Naomi

- LinkedIn

Follow Lauren

- LinkedIn

- Twitter

- Website

Transcript

CLICK HERE

________________________________

Interested in sponsoring an episode of the WIA After Hours Podcast? Visit womeninanalytics.com/podcast for sponsorship information.

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

The Brothers Ortiz

The Brothers Ortiz

The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.