In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision.
00:00 Building Brand Partnerships: A Relationship Approach
00:28 Welcome to the WIIM Podcast
02:48 Introduction to Guest Host Tiffany Harden
03:21 Meet Jayde Powell: Social Strategist and B2B Creator
04:52 Jayde's Journey: From Corporate to Freelancing
07:00 Navigating the Corporate World and Finding Your Path
13:49 Becoming a B2B Creator: Jade's Story
16:18 The Rise of LinkedIn as a Creator Platform
25:27 Tips for Brand Partnerships and Content Creation
32:31 Final Thoughts and Future Vision
37:15 Closing Remarks and How to Get Involved
Connect with Tiffany:
Instagram: https://www.instagram.com/tiffany_hardin/
LinkedIn: https://www.linkedin.com/in/tiffanymariehardin
Connect with Jayde:
Instagram: https://www.instagram.com/jaydeipowell/
LinkedIn: https://www.linkedin.com/in/jaydeipowell/
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