Today our guest hosts are Katie Stoller and Jane Ko.
Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years.
00:00 The Dark Side of Online Bullying
00:29 Welcome to the WIIM Podcast
00:35 Introducing the New Series
01:06 Exciting Guest Episodes Ahead
01:27 New Year, New Beginnings
01:42 Prioritizing Self-Care and Outsourcing
01:54 Jumping into the Episode
01:58 About Women in Influencer Marketing (WIIM)
02:57 Meet Jane: The Creator's Perspective
04:22 Jane's Journey in Influencer Marketing
05:01 Nostalgic Beginnings in PR and Influencer Marketing
07:17 Jane's First Big Break
08:56 The IKEA Makeover Experience
15:04 The Importance of Reliability and Quick Response
19:03 Challenges and Changes in the Influencer Landscape
20:07 The Changing Landscape of Mentorship
20:49 Evolution of PR and Media
21:46 Navigating Brand Collaborations
21:56 The Rise of Smaller Creators
22:18 Balancing Work and Personal Life
23:06 Challenges of Online Bullying
23:57 Introduction to Caveat
25:27 Reflecting on Hustle Culture
28:29 Legal Hurdles in Content Creation
28:56 Gen Z's Approach to Influencer Work
33:48 Advice for Aspiring Influencers
34:31 The Dark Side of Social Media
40:23 Final Thoughts and Contact Information
Connect with Katie:
LinkedIn: https://www.linkedin.com/in/katiestoller/
Connect with Jane:
Instagram: https://www.instagram.com/atasteofkoko/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
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