In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry.
00:00 Welcome Back to WIIM Podcast!
01:13 Life Updates: Welcoming Baby Mikey
03:40 New Podcast Series Announcement
06:15 Introduction to Today's Guest Host: Steph Martin
07:07 Why Now is a Great Time for a Career in Influencer Marketing
08:16 Essential Skills Gained from Influencer Marketing
11:59 The Future of Influencer Marketing
14:58 Adaptability and Collaboration in Influencer Marketing
19:19 Mastering Stakeholder Management
19:46 Introducing Caveat: AI-Powered Contracting
21:16 Unique Challenges in Influencer Marketing
25:29 Managing Personalities and Relationships
26:44 Adapting to an Ever-Changing Industry
28:22 Solving Complex Problems
32:28 Key Skills for Influencer Marketers
35:54 The Importance of Mentorship
36:58 Final Thoughts and Encouragement
Connect with Steph:
LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/
Instagram: https://www.instagram.com/stephamartin/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
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