Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.
In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.
Timestamps:
00:00 Introduction and Personal Journey
00:28 Podcast Break and Personal News
04:04 Introducing Special Guests
07:27 Guest Backgrounds and Influencer Marketing
18:15 Pet Peeves in Influencer Marketing
30:34 Identifying Industry Gaps and Missed Opportunities
31:18 Challenges in the Current Job Market
31:48 Marketing Strategies and Consumer Behavior
42:35 The Importance of Diversifying Content
44:33 Creators' Fears and Algorithm Myths
50:51 Building Owned Channels and Communities
52:42 Upcoming Networking Event in Atlanta
56:02 The Vibrant Influencer Scene in Atlanta
01:00:39 Connecting with the Guests
01:02:08 Conclusion and Call to Action
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