In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations.
00:00 Introduction and Personal Reflections
00:33 Guest Host Series Announcement
01:12 Community Engagement and Feedback
02:25 Sponsorship and Community Benefits
03:24 Special Guest Introduction: Lauren Gable
05:05 Lauren Gable's Career Journey
09:59 Insights on Influencer Marketing
11:02 The Role of Managers in Influencer Partnerships
15:15 Importance of Flexibility and Negotiation
24:27 Reputation and Professionalism in the Industry
32:12 Thinking Outside the Box: Creative Campaigns
34:59 The Importance of Big Ideas and Creative Content
37:37 Maintaining Professionalism in Brand Partnerships
39:42 Understanding the Business Side of Influencer Marketing
44:02 Effective Communication and Handling Reshoot Requests
50:38 Negotiating Rates and Maximizing Brand Deals
01:00:56 Building Strong Relationships with Brands
01:07:23 Final Thoughts and Closing Remarks
Connect with Steph:
LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/
Instagram: https://www.instagram.com/stephamartin/
Connect with Steph:
LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/
Instagram: https://www.instagram.com/lgabelis/
Email: lauren@nomadainc.com
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