In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships.
00:00 Introduction: The Crazy Work Culture
00:34 Welcome to the WIIM Podcast
01:49 About Women in Influencer Marketing (WIIM)
02:47 TikTok and Political Issues
04:10 Guest Hosts: Katie Stoller and Lauren Ludlow
04:27 Sponsorship and Community Resources
07:11 Influencer Marketing Stories: Never Have I Ever
10:00 Navigating Campaign Challenges
19:06 The Importance of Transparency
20:39 AI in Contract Management
22:09 Nostalgia: 90s and 2000s Fashion Magazines
23:16 Lauren's Unique Career Path
24:10 Early Influences and Inspirations
25:31 Transition to Influencer Marketing
26:51 The Rise of Influencer Marketing
28:52 Pioneering New Marketing Strategies
32:21 Networking and Building Relationships
35:22 Advice for the Next Generation
39:15 Confidence and Career Reflections
44:20 Closing Thoughts and Community
Connect with Katie:
LinkedIn: https://www.linkedin.com/in/katiestoller/
Connect with Lauren:
LinkedIn: https://www.linkedin.com/in/laurenludlow/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
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