Theoni Rapo joins us on the season 1 finale of "Women Just Like You", a podcast full of career advice for women in the middle of their careers directly from women in the middle of theirs. Theoni’s career as a loan officer starting as a social media internship at a bank freshman year of college and she never went back, combining both interests to build her brand as Not Your Daddy’s Lender and disrupt the mortgage industry, get speaking gigs, and set-up multiple businesses to get to BILLIONAIRE status one day.
She’s now using TikTok and Instagram to generate leads for her mortgage business and has created an entire backend system to support going viral on her page @TheoniTheLender, which will be super helpful as her second child is due this summer and she’ll need to take some time off as her family grows. Theoni also gets real with us about being a working mom, including the honest truth about maternity leave in her world and how hard it is to set boundaries while trying to grow her mortgage business. She shares her motivation with us and it’s a super inspiring discussion making me want to do what she’s doing after listening to this! But more importantly, this interview will leave you thinking “If she can do it, so can I” which is the WHOLE point of this show.
Our conversation is full of:
The real honest truth about being a working mom and entrepreneur with a toddler in tow
Social media tips for building a top-notch personal brand people will take seriously
Educating consumers about the biggest purchase they’ll ever make, their home
How she thinks about social media as a lead generator for her mortgage business
Her approach to building out multiple businesses with her husband
And doing all that while prepping for baby #2 (it’s a girl!)
Chapters
00:00 Introduction and Childhood Dreams
06:47 Career Journey and Starting in Mortgages
09:15 Role as a Mortgage Banker and Loan Officer
12:06 Benefits and Flexibility of the Job
13:19 Tips for Becoming a Loan Officer
23:05 Opportunities from Social Media Presence
28:02 Advice for Women Getting Active on Social Media
31:07 Diversifying Platforms
32:20 Starting with One Platform
33:16 Differentiating Platforms
34:38 Navigating News and Changes
35:57 Transparency in Real Estate Commissions
37:33 Lead Generation on TikTok
38:37 Adapting and Pivoting in Real Estate
39:56 Balancing Work and Motherhood
40:55 Preparing for the Next Phase
45:13 Aspirational Goals
46:30 Asking for Help
49:39 Motivation and Inspiration
55:31 Future Career and Goals
59:32 Favorite Inspirational Quote
The things we chat about!
Audrey’s photoshoot with Christina Gavin Photography (SF Bay Area) @christinagavinphotography
Theoni’s photoshoot with Lena Nikolaj (New Jersey / New York, but travels!) @lenanikolaj
We Croak app: https://www.wecroak.com/
You can connect with Theoni at:
@theonithelender on Instagram and TikTok
You can find Audrey at:
linkedin.com/in/audreyutchen
@audreythecareerwoman on Instagram and YouTube
Join the distribution list to get behind-the-scenes content about the making each episode, along with monthly career development recommendation
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