👀 Behind the Scenes of the RV Industry with Thor’s Director of Marketing, Denise Chariya @thorindustries

If you’ve ever wondered how to work with RV brands, land sponsorships, or even how manufacturers are adapting to the remote work revolution, this episode is for you.

Denise Chariya is the Director of Marketing at Thor Industries, the world’s largest RV manufacturer, and serves as the Board Chair of the RV Women’s Alliance. With a background spanning major brands like Unilever and Walgreens, Denise brings deep marketing expertise to the RV world—along with a passion for helping creators, brands, and industry leaders connect in meaningful ways.

In this episode, Denise shares insider insights on what brands look for in creators, how to make yourself stand out in sponsorship pitches, and the biggest mistakes influencers make when working with RV companies. She also dives into emerging trends in RV design, including work-from-the-road setups, homeschool-friendly layouts, and the rise of alternative power sources for off-grid camping.

Plus, if you’re looking to connect with like-minded women in the RV industry, Denise breaks down the mission of the RV Women’s Alliance and the incredible opportunities it offers—think networking, mentorship, and even an annual campout (yes, please!).

This conversation is packed with gold for RV entrepreneurs, content creators, and anyone curious about the future of the industry.

Key Takeaways

1️⃣ How to Pitch Brands Like a Pro

• Do your homework—research the brand’s current initiatives before reaching out.
• Keep your pitch concise and solution-focused. Show how your content aligns with their marketing priorities.
• A ‘no’ today doesn’t mean a ‘no’ forever—maintain relationships, as opportunities may arise later.

2️⃣ What NOT to Do When Working with RV Brands

• Lack of transparency—be upfront about costs, timelines, and deliverables.
• Overcomplicating your pitch—keep it simple and direct.
• Missing deadlines—brands value reliability just as much as great content.

3️⃣ Why the Future of RV Marketing is Digital

• Content creators bring the RV lifestyle to life in ways that traditional ads can’t.
• Authentic storytelling helps break down barriers for new RVers.
• Social media and influencer partnerships are here to stay in the industry.

4️⃣ Emerging RV Trends for 2025

• Remote work-friendly and homeschool-friendly layouts are becoming standard.
• Solar, alternative power sources, and Starlink integration are making off-grid camping easier.
• Even small RVs are getting high-tech upgrades for digital nomads.

5️⃣ The Power of the RV Women’s Alliance

• An organization dedicated to supporting and elevating women in the RV industry.
• Offers networking events, mentorship programs, and an annual symposium.
• Membership is free and open to all women connected to the RV space.

Connect with Denise Online

🔗 Find Denise on LinkedIn: Denise Chariya

🔗 Learn more about Thor Industries: Thor Industries

🔗 Join the RV Women’s Alliance: RVWA.org

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